Nintendo has revealed the name of its new membership programme - the one introduced to replace the outgoing Club Nintendo system.

During a special investors strategy briefing in Tokyo, CEO Tatsumi Kimishima announced that the service would be known as "Nintendo Account" and, as expected, would link traditional Nintendo hardware with PCs and smartphones.

It was also revealed that Nintendo will use a cloud-based data service to exchange game data between mobile games and console games.

More news as it develops.