American business publication Fortune has recently asked the big question 'Can Super Mario save Nintendo from itself?' and to answer that question has consulted the wisdom of several analysts including Nintendo Life reader favourite Michael Pachter. With Super Mario Maker seemingly having strong sales at the moment, will it be enough to turn around Wii U's lacklustre sales? Here's what Fortune's team of analysts had to say on the matter:
"One of the things that I think Nintendo really hit [with Super Mario Maker] was the nostalgia factor in their marketing," says Christine Arrington who is a games analyst at IHS. "You see them hitting the market that has been a fan of Mario since they were kids 30 years ago and now many of them have young children. There is a significant 'family moment' that Nintendo is really selling around the experience."
"Mario is, by far, the single largest video game property ever," says John Taylor, managing director at Arcadia Investment Corp. It's where you start in scaling the size of the market globally for games."
"I doubt that anything can save the Wii U," proclaimed Wedbush Securities analyst Michael Pachter. "Anyone who has waited this long is unlikely to be swayed by this game, although I would imagine you'll see a sales spike of a few hundred thousand units over the next several months."
"Eventually, I do think that Super Mario will be a driver for mobile revenue," Arrington went on to say. "It is part of a strong portfolio of content that will translate well to mobile devices."
Do you agree with the opinions shared by these business analysts or do you think they are talking hot air? Let us know as always with a comment below.