Pre-E3 interviews are strange beasts - game companies want to get you interested in their upcoming efforts, but don't want to give too much away for fear of spoiling the surprise. What you therefore get is a peculiar blend of statements with enough vagueness and dodging to make a politician proud. That seems to have been the case in a recent interview with Nintendo of America head supremo Reggie Fils-Aime, who was caught between hyping the big N and dodging any controversial comments or tantalising reveals.
In an interview with GameSpot Fils-Aime did at least promise surprise 3DS titles at E3, which is certainly welcome with a relatively light confirmed release slate for the portable at this stage. We particularly enjoyed this answer when asked about whether more classics will be revitalised on the 3DS, in which he essentially promises us the moon on a stick - ie, un-named delights to satisfy our various desires, while ultimately promising very little.
Nintendo fans are very vocal, and like any company, we pay attention to what people are saying. But I think it's helpful to repeat what we've said before. The only way to truly surprise someone is to deliver something unexpected. That's really written into our corporate DNA.
So moving forward, I guess it's safe to say people can look forward to a combination of things they've always wanted…and things they never even thought of wanting.
As for the New Nintendo 3DS, Fils-Aime isn't concerned about consumer confusion over games or features exclusive to the hardware, as customers "are savvy enough to differentiate". When asked about the absence of the smaller model in North America, however, he did a barrel roll to deflect the question.
We made the decision that we felt was best in keeping with the needs of our user base at the time.
Reggie Fils-Aime successfully avoided spoiling any reveals, albeit while not saying much at all.