Oh amiibo, what went wrong? Once a concept that brought happiness and a fulfilment of child-like dreams, it's become a frustrating, irritating endeavour where you can get Link anywhere, but some figures are over-priced, out of stock and rarer than an original idea in a Call of Duty game.
Some rare figures include any in the Fire Emblem range and Meta Knight, the latter of which will surely be the core plot device for the next Indiana Jones film, as the famous archaeologist tries in vain to find one that'll help him beat a Communist nemesis in Super Smash Bros., or something.
In any case, retailers occasionally get restocks and contemplate their options. Option one is to offer them to consumers and let the fastest win. Option two is to go all capitalist on our asses, because business is bizness, and throw them into bundles. If we're desperate enough, we'll maybe buy that game we weren't overly bothered about before.
The Official Nintendo UK store has gone for the second option. It's bundled Ike, Robin, Lucina and Marth with Code Name S.T.E.A.M., and Meta Knight with Kirby and the Rainbow Paintbrush. The latter Meta Knight bundle seems to have sold out already (update: it has sold out), though the Code Name S.T.E.A.M. bundles seem to be in stock at the time of writing.
On the face of it these bundles are good value, if you want the game, but it's a sad reality of commerce that these bundles exist while the individual amiibo are right there on the same product pages marked as Sold Out. The stock's there, but you have to like it or lump it with bundles. (Update: some lucky gamers were able to grab individual figures earlier today. In our case these were gone when we read a mailing list email 20-30 minutes after it arrived. That also doesn't change our point regarding bundles being in stock while individual amiibo are 'Sold Out') If you're in the UK these options will be tempting, though. GAME is sold out of pretty much all these figures, while Fire Emblem and Meta Knight amiibo can be found on Amazon for anything from £24.99 to £65. With that in mind, getting a game is a bonus.
Yet still, it's another unfortunate example of the amiibo reality. Hard to find, or available to those willing to pay over the odds.
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Comments 68
Nintendo is really trying to bleed those suckers dry.
You can actually still get the Meta Knight Bundle from what I can tell, it's just the individual Meta Knight amiibo is out of stock.
Still plenty of Kirby though!
Still, that the individual figurines have sold out already, shows that consumers appear more interested in the figurines themselves than in their functionality for the game.
And that's even though the Fire Emblem Amiibo have really good use for this game.
@RupeeClock Nope, definitely marked as sold out now!
Just got Meta Knight, but no idea whether they had any other singles such as King Dedede or Lucina / Ike which I'm still missing...
Of course Meta Knight is now sold out... So consider myself lucky to have got even the 1...
@ThomasBW84
Yow, that was fast! I'd checked that stock just before this article went up!
I got a Robin and Lucina individually on the Nintendo UK store this afternoon! They were available for a while
@RupeeClock As I wrote the article it was 'in stock', but when I clicked on it I got an error message. That's a sure-fire sign that the site was yet to update its status, which is why I said it appeared to be sold out
Now I hope nintendo keeps the usefulness of amiibo very low. imagine how bad stock would be if there was an infinity-style game for amiibo!
@CamWFC91 Nice one
The individual figures were all gone by the time I read an email from the store this afternoon, my fault for dealing with some grown up tasks that meant I read the email 20-30 minutes after it had arrived.
When I checked again a bit later, I wrote this snarky article as the presence of bundle stock with sold out individual units grinds my gears.
@CamWFC91 Sorry but 10 minutes is not "awhile".
Didn't you realise when amiibo was announced that they were designed to be must-have collector's items. Haven't you ever heard of Pokemon cards?
But everyone seems so surprised!
Supply and demand 101. Limit supply, demand goes up! Charge what you like!
@Charlosa Meta Knight wasn't actually really sought after. Smyths and GAME had a huge restock of Meta Knight and Marth last week (anywhere between 2-6 per store), so that helped solve most of the demand from collectors before Nintendo put their own stock up.
It's been my experience that certain harder to find amiibo, have been surprisingly easy and affordable to find on Amazon through Japanese imports.
Ones like Little Mac, Toon Link, Zelda and Pit without breaking the bank,
Although others like Rosalina are still too expensive.
@ThomasBW84 Ah that sucks! Fair enough, I am off work so I was lucky to get there in time...
@Grumblevolcano I checked a couple of hours later and they were still available to buy... Perhaps my web browser didn't refresh properly, I don't know.
@Sanicranfast Fair Comment - it was definitely there for longer than the others - didn't see the email for 10 minutes after receipt of the Nintendo mailshot...
This restock to me means the apocalypse is coming, also known as a Skylanders/Infinity/Dimensions esque amiibo game.
@tysonfury Thank you. I'm glad someone gets that.
Saw this on Facebook this morning, managed to grap both a Lucina and Robin for £22
Both have already been dispatched!
Amiibo support in codename steam for some of the most uncommon/sold out amiibo was rather cruel. It's crazy that people in NA who can't find FE amiibo in their local shops are out of luck for that content. Very Un-Nintendo. NOA won't go around it's retailers by selling amiibo direct from its website, but it should considering that their games have offered the content
Well you buy just buy the bundles and sell your extra copies of the game on ebay, but of course that's IF you have a spare £180 or more to hand. @_@
Missed them all, but did finally manage to pick up a Kirby Amiibo at least. He's also still in stock, game and without.
I saw a shelf full of Wii Fit trainers in a store. They had loads. No one wanted them. Then Nintendo announced they were discontinued and just like that...they were gone. The greatest trick Nintendo ever pulled was to convince the world they never existed.
I still find it hilarious when people say the UK has it much better with amiibo. We don't. I went into the only store that stocks amiibo around me (apart from GAME, but their selection is Wave 1 commons) and saw 2 Marios. That was their whole selection.
In Australia I can walk in any store right now and grab myself a Meta Knight, Villager, Wii Fit Trainer and a Robin. With just slightly more dedication I can grab Ike and Lucina. Maybe if you markets were as Nintendo friendly as Australia you too would be getting your 3DS models early and your amiibos well stocked
@Inkling Agree totally. Also Game stores are few and far between where I live... They've all been shut down!
Also people who actually need Fire Emblem Amiibos for Codename Steam deserve priority methinks.
It comes to something when I was able to order the boy and girl Inkling Amiibo from the USA for one and Australia for the other and get them both delivered for less than what Amazon wanted to charge me here in the UK.
I'm not even talking marketplace vendors, I mean Amazon UK. The other great irony is that I paid less than UK price and I live no more than 20mins away from a major Amazon distribution hub.
If someone had done this here in the US, I would have actually boughg the game.
If you want the FE characters then get the bundle cause as bad as S.T.E.A.M. is selling it is sure to be worth $150 in 10 years
Wish I could order this in the usa right now :/
Normally I'm all for capitalistic endeveours, I can even appreciate scalpers to a point (scalpers mean the Marks (Cuban and Zuckerberg) can buy whatever amiibo they want, whenever they want) but since its the Nintnedo Store, and Nintneod is the one making limited stock, that seems a little bit askew. The word "monopoly" comes to mind.
Which reminds me, my wife is stopping by the Ntineod World store today to give it a look see. I asked her to photo the amiibo display I've read they have. I've never seen the 4 pictured here in a store before.
The FE figs bundled with Codename: STEAM is a pretty sweet deal. Totally wish Nintendo had done this in NA.
"rarer than an original idea in a Call of Duty game"
I really want to see that Indy movie.
That's pretty sh**y, I already got the game, as well as Marth and Ike ... :-/
I think Nintendo UK online store should just do amiibo for the UK market and perhaps GAME because its a physical store. Then at least people know where to go for the product and it might not sell out ever so quickly.
Y'know, it sure would be great if they stocked amiibos as good as in Australia in areas elsewhere. Wouldn't that be nice?
I'm still looking in stores for the inkling girl. I wanted the set with the 3 splatoon amiibos, I had the money on my hand but some stores sold out in matter of seconds, and other didn't even receive any after they promised to have in stock. Of course at this point in the game there's no way I'm getting that set so I'll have to settle for the squid girl. I've checked and I can import the japanese version for almost the same price or the american version for twice the price. Both options are bull, I don't want to jump through hoops to get a dumb plastic figure.
It really is frustrating that nintendo's offering a product and I want to buy it, quite literally with money on hand, but they don't let me. I'm almost sure I'm not even gonna bother with any other amiibo that comes out because it'll be the same "let's go to the store 2 hours before it's open so we can maaaybe get one" story.
@CharleSketch - squid girl and boy are both up on Amazon for $13 with free shipping for Prime members.
Edit girl is up to $19 again
The situation with stock may be good for Nintendo's bottom line, but I worry what the ill will can cost them down the road. There are three more forthcoming amiibo I want (Olimar, Zero Suit Samus, blue Yarn Yoshi), and I'm already dreading trying to get them.
"Rarer than an original idea in a Call of Duty game."
Heh.
@Gerbwmu I'll make sure to get it while it's at that price, although the set with the 3 of them is, of course, at $60. It shouldn't be a concern to get these things. I can go on a quick trip to a couple stores and find almost a complete collection of current figures for disney infinity or skylanders. Amiibos were supposed to be that, instead they've become impossible to get for casual buyers, a horrible nightmare for collectors and an easy money-making schemes for scalpers. I really want to know what's stopping nintendo from stocking these things properly. Is this their intention? Drive up the demand through the roof by making them virtually impossible to get after the first minutes they go on preorder or sale? The amiibo situation is insane.
@GrailUK
Nice one mate. Ultimate kudos
You can get Code name S.T.E.A.M at Grainger Games for £24.99. They're (Nintendo) charging £20 for the Amiibo themselves essentially. No wonder the individual ones are sold out.
@rjejr
Seriously? You tend to spout Marxist b.s
@sketchturner Where's the upvote posting ability?! Hilarious!
Must have checked Twitter at the right moment got two robin and the girl what's her name as a standalone! Lucky day eh? Coming the 17th June cheers Nintendo! Now id like my ness please
Just got a 3ds with xenoblade on Tuesday was looking at code name so this bundle seems a pretty good deal.
I don't live in the UK unfortunately... And with 3DS games being region locked, RIP that idea.
@RupeeClock Or consumers may already have the game!
To be in the loop you need to be on facebook or twitter fansites. The emails always have been posted to me hours after whatever amiibo deal has already sold out. FE single amiibo went on sale at 11 this morning. I got the email at 3.33 PM. No chance!
I didn't think this possible, but Nintendo is actually handling this amiibo situation more poorly as time progresses. I think that they are really, really foolish to do so. The good will of their core fanbase is basically the best asset they have left ... jeopardizing that ever so slightly for no good reason whatsoever, seems rather foolhardy.
They better have to say something "real" - no excuses, or calls for unlimited patience - about this at E3 ... =(
People need to give Code Name S.T.E.A.M a chance. It may have some rough edges, but it more than makes up for that with gameplay, originality and charm.
Seriously people, by the end you'll be itching for a sequel
@Marlowe1877 - Well in theory I prefer the Marxist BS, but in reality the world is a capitalist place, no getting around that. Thanks for noticing though.
The Nintendo store always do bundles for all their games - nothing to see hear folks !
We're going to need PSA's about these soon. Black and white footage of a dude in the gutter, toothless and filthy, with his few precious remaining figures. What happened to him? He used to be so rich and charming. Handsome, too. What happened?
AMIIBO HAPPENED.
@Ogbert completely agree with you. STEAM id a horribly underappreaciated game. If Nintendo has to force amiibo bundles to get STEAM the attention it deserves than let them.
Also PSA for NA, many rare/unicorn amiibo, namely Villager, WFT, Rosalina, Lucario, Captain Falcon, Ness, and Jigglypuff, have updated CISPAs with added production runs. Possible restock incoming?
@Priceless_Spork it can mean to beat something or to sell something, in this case the latter.
Their are cheaper bundles on other sites. Think Nintendo UK store & GAME, should just sell amiibo, then at least they wouldn't sell out incredibly quickly, and price stay under £15.
missed a trick not offering the game and all 4 figures... that would be tempting for a lot of fans who want the figures... just not 4 copies of the game.
@Grumblevolcano
It is in Amiibo land. Normal products can take weeks to sell out because there is no sense of urgency, but with amiibo everyone flocks to the pre-order immediately, compressing 2 to 3 weeks of normal sales into a 15 minute time interval.
Good news for the not-so-dedicated Amiibo hunters though. Today it was confirmed that NA is receiving a MASSIVE restock of the rarest Amiibos
http://nintendoinquirer.com/2015/06/large-amiibo-restock-coming-to-north-america-according-to-official-safety-documents/
It's about time too because Japan and Europe have been receiving replenished stock for rare characters for months...
NOTE!!! To all you British folk looking for rare Amiibo... Gameseek UK has all kinds of goodies, even wave 5! Better pre order quickly, and you're welcome! (Ships internationally, but the exchange rate against a strong British pound and international shipping makes it really expensive for anyone outside of UK)
http://www.gameseek.co.uk/search.php?c=Video_Games&k=Amiibo
I'd so buy the Lucina + CN: STEAM combo, but... the NA Nintendo site doesn't sell new games or amiibo for some stupid reason......
@Gerbwmu I was betting on STEAM having at least 10k copies shipped in Japan, it'll be worth $5 there in five years!
@RupeeClock
Wait...are Zelda and Toon Link suddenly rare or something? I see Zelda everywhere around here and one of the Wal-Marts and Sam Goody are both full of Toon Link Amiibo. Gamestop has a couple as well. Should I get one sooner than later?
Also, what do you consider to be a good price for Amiibo like Pit and Little Mac on Amazon? I looked on there the other day because I heard people mention great deals on Amazon, but every Amiibo on there that's "rare" was like $30-$50, even the imports. I found a Japanese Dedede import for $11....with $30 shipping... >_>
@rjejr
Your welcome. Class is at 9, bring pen and paper
@NintendoLee 20 GBP for a rare amiibo is a steal. I know it sounds ridiculous, but compared to Ebay prices it's the cheapest you're gonna get.
If Nintendo UK Shop pulls this same stunt with Shulk and Xenoblade X, so help me GOD!
"out of stock and rarer than an original idea in a Call of Duty game."
Now I know you're only pandering to your audience of those that hate everything that isn't on their Wii U, but its really funny to hear this from a Nintendo fan site, as if Nintendo really comes up with original ideas for their 5+ franchises they have yearly iterations of.
@skjia Thanks man
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