
Capitalism has some simple rules, one of which is to balance demand with strategy; if something's rare then you can get more money for it, or use it to promote other goods. A notorious example was GameStop's insane 'Massive Bundle' for a Majora's Mask 3D New Nintendo 3DS XL, which had a price tag of $500.
Nintendo's not quite gone that far, but the official Nintendo UK store has seen the eagerness for the Fire Emblem-themed amiibo and utilised it to boost sales for Code Name S.T.E.A.M.
The online store is offering three bundles at a price of £45.99, adding £11 to the price of the game alone but adding Marth, Robin or Lucina amiibo figures, depending on the option you choose. Any purchase of the game on the store does come with a free 3DS HOME Theme, too.
The flipside is that these amiibo are still Sold Out on the dedicated amiibo page of the store, which will frustrate those that just want the figures. It's a common practice, but that doesn't mean it's popular.
These three figures can still be relatively hard to find at sensible prices in the UK, with few options online and a fair amount of luck needed in stores.
Are you tempted to pick one up, albeit with the latest Intelligent Systems title thrown in?
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[source store.nintendo.co.uk]
Comments 49
Great, more exclusives, this time for the UK! How about just making the same figures available EVERYWHERE! Nintendo, you're only encouraging scalpers to buy a ton and sell them for a profit on Ebay!
There is no excuse, Nintendo should make more of these. The way they are treating fans/collectors is awful.
@whodatninja Scalpers buying a ton would mean Codename STEAM sells well seeing as you have to buy the game to get the amiibo.
Yeah, Nintendo simply don't care about their fans or collectors, they just want your money... >_<
Cheers for the heads up Nintendo life. I needed Robin and I was gonna get Codename S.T.E.A.M at some point in the future anyway so it may as well be now.
WHAT! Why didn't they bring is out a week sooner?!
Robin is already gone.
Brilliant idea. And it's not just a "sneaky strategy," STEAM uses Fire Emblem amiibo in the game, so it makes a lot of sense to bundle them. This way, people who actually want STEAM have a chance to get the amiibo that works with it. I have STEAM in NA and very little chance of getting a Marth or Ike (or Robin) for a reasonable price. Meaning I'm missing out on part of the game.
Of course that's >implying that people won't buy these bundles to resell the amiibo and game.
I'd like this to happen in Spain. Could be the bump I'm needing to grab the game.
Amazon still says it will deliver this game today, but hasn't even shipped yet. Thanks, Amazon.
Not bad since the game uses the amiibo bundled.
Why are people complaining about this? This is no different than bundling Toad with Captain Toad or Mario with Mario Party. These amiibos work with Code Name STEAM. It's good that they made bundles available- they should do this for every game that has a special amiibo use. Wish they'd do stuff like this on the NA store...
...And they're all sold out.
Sold out. Wonder how many they actually sold in the first place if it sold out in 1 hour.
@whodatninja but... they're not exclusive to these bundles everywhere (I snagged a lucina from my local argos yesterday), this is nintendo UK trying to use what little stock they have left to make sure people who want them for STEAM can get them.
@ShanaUnite they secretly put some up yesterday too but they sold out in 30 minutes. So maybe tomorrow will see more stock tomorrow
@mateq Nintendo doesn't want any money! If they did, they'd actually release
More than 3 amiibos
A Metroid game in the last ten years
Mother 3
F-Zero
you get the idea...
@russellohh pretty certain that making mario kart 8 and super smash bros 4 dlc is more lucrative than a metroid/f-zero/mother game.
@ShanaUnite If they only had two programmers, sure!
But if they could somehow make more than two products, to appeal to more than a single group of people....
Wow, that's a great deal! I would grab one of those up if they made it to NA.
@JaxonH - My turn to agree w/ you.
Since Codename STEAM is actually one of the few games where amiibo is playable (thanks for pointing that out tome awhile back) it makes perfect sense to sell it w/ the game. The UK is also getting a Splatoon w/ squid amiibo bundle. Bundles are good when they make sense and this one does. Anger over not enough amiibo in general I get, and people who bought the game previously having buyers remorse I get, but this bundle makes sense.
And that's why Reggie will never bring it to America.
@rjejr
Indeed, Reggie has been playing it a little too safe lately
FFS...thats where all the Marth, Lucina and Robin amiibo went.
FU Nintendo. a big FU
@BarryDunne Not quite, they simply want to create demand... and they did. See how amiibo is popular and every shipment gets sold out instantly? They don't care if scalpers or collectors buy it - they make profit either way. If they increated shipment on each unit and made sure there's stock in every shop on every character making fans happy - chances are (quite big, mind you) amiibo would never get as popular as they are right now.
@rjejr
I've got Splatoon with Inkling Squid, Boy and Girl pre-ordered for 60 quid(94 USD) from game.co.uk and no I'm not selling any of them three or the game itself on Ebay as they're all mine. This said though I've also got that Splatoon n Inkling Squid bundle pre-ordered from thegamecollection.net for just over 30 quid(48 USD) from months ago so at that price it weren't worth cancelling as I'll be able to flog the game and amiibo individually to go toward the cost of the other one
I have paid inflated prices for quite a few of my amiibos, including over 40 quid(65 USD) on gold Mario from the States, 25 quid(39 USD) on Pac-Man from Japan, 30 quid(47 USD) on Meta Knight from Australia so I'm sorry but when I get the chance to make some of that dough back I'm going to take it!
I have no intention of buying Codename Steam, but I would have bought it just to get the Lucina figure if it wasn't already sold out
This is actually pretty cool. A lot of people getting games that use specific amiibo have been complaining they can't get that game and the amiibo. But this ensures they can get both. Great bundle if you ask me. Also STEAM is a really great strategy game! 8.5/10, IMO.
They get the theme too! Dang. They need to start giving themes with games in the US.
@Chasloyal - All amiibo transactions should have to be done in Bitcoins, they're a currency unto themselves.
You'd be super naive to be surprised by this.
@JaxonH - He spends all his time working out in the gym.
Even when the US gets anything good it's only available in the Manhattan store anyway. Do you think Reggie knows how ecommerce works? US dosn teven get the eShop 10% discount. (Not that I would buy it digitally anyway, but I woudln't buy a New 3DS either (XL is still on my wishlist) but I like complaining about how the US hasn't gotten it and it's faceplates. If it weren't for those faceplates I'd say the US is fine w/ 2DS and XL, but they made those faceplataes, why not sell them here?)
@rjejr
They may not sell the new 3DS here but that didn't stop me from buying those Fire Emblem faceplates! Only $31 total shipped from Japan. Maybe one day I'll import a new 3DS to put em on (white one is only $130 on Amazon Japan, though I'd probably rather get an English speaking region like PAL).
Hanging those bad boys up on my wall, next to my sealed copies of Path of Radiance, Radiant Dawn, Awakening, the soundtrack for Path of Radiance and Radiant Dawn, the hardcover Awakening art book from UK, and the original FE edition 3DS. Oh, and my newly framed and matted picture of Chrom crossing swords with Marth (should be finished at the frame shop next week). It's gonna be an entire wall of FE merch
If they would do this in the U.S., I would buy it, I think it is s great idea.
@rjejr
I'd have more faith in an 'I owe you' note from a government official in Greece than I would them Bitcoins lol but a nice suggestion nonetheless.
As for that Reggie, well being from this side of the pond and now actually being marooned in rural Austria on mainland Europe, I don't think it's my place to comment. Hmmmm but I will as I got a big gob, he seems quite an irritating individual with his head firmly lodged up his own Harris...........I been brought up with the notion that it's never a good situation when a boss/chairman is almost as well known as the firm/product/brand itself.
To sell a new IP, you need the help of an old IP. Even if it plays a small role. Well at least more people will buy this awesome game, even if it's for a toy.
@Chasloyal 'quid' 'dough' 'gob' 'up his own Harris.'
Are you Oliver Twist, perchance?
@luke88
Well I am half way to orphandom as I lost the old man 18 months ago if that counts?
Shoot, I would do it for a Marth.
Meanwhile I'm still trying to find a Fire Emblem character to go with my copy.
That is actually a great idea. I would jump on that and give the game to a friend (bought it day one)
This is exactly what I said Nintendo would be smart to do in a previous article. If they sold that here with a Marth, that would push me over the edge to buy Codename: Steam.
@JaxonH - Post a picture of the wall when you get it all finished.
@Chasloyal - 'I owe you' note from a government official in Greece
Maybe Nintneod can give Greece a cargo ship full of amiibo and Greece can solve it's debt woes by selling them all on eBay?
Genius move give a game that maybe didn't sell well with an amiibo that's rare to found. Sales will go up with this still restock the damn thing Nintendo.
genius, now STEAM will sell cheaper than scalp amiibos
What a middle finger to those of us who already bought the game. Cheers, Ninty UK Store. Any reason you couldn't have allowed us to preorder a bundle?
Great idea! GENIUS! Some peeps might just buy them for the Marthy. NOW CAN WE HAVE OUR UK STOCK ISSUES FIXED?
As someone who wanted a Lucina amiibo, but gave up after seeing it Sold Out everywhere and who already pre-ordered a copy of Codename S.T.E.A.M., it was a bit of a kick in the teeth to see these bundles put up online on launch day when my copy had already been dispatched and I couldn't cancel my order!
@Shinnos That's the way Nintendo likes to do things!
I would buy this bundle if it hit us stores and included a marth or any other FE character.
I'd pay up to $100 if they had a bundle that included all 4 FE characters....
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