Update: Sega has issued a statement via one of its community managers:
Regarding eLicense, this company is not working on behalf of SEGA in any capacity. We are issuing a Cease & Desist to eLicense and reaching out to YouTube directly to work on resolving this problem. eLicense is acting independently and Sega intends to take the necessary action to prevent this from happening again.
Original Story: If you're a Nintendo fan then you'll be aware of the news regarding the company's YouTube revenue-sharing initiative, where uploaders can claim between 60 to 70 percent of cash generated as long as they signed up to the YouTube Creators Program. Seasoned YouTube stars have reacted negatively to the proposal, stating that Nintendo is out of touch with how video promotion works online.
It would now seem that Sega is getting in on the act as well. According to fan-site TSSZ News, there have been reports of Content ID claims being filed against videos which feature Sega games - Sonic and Out Run being the most notable at this point in time.
Sega has apparently denied any involvement with the claims, which are being executed via a Japanese company called elicense. No videos are actually being taken down, but the content ID claims remove the uploader's ability to monetise their videos with adverts. Despite Sega's denial, there are rumours that it is operating through elicense to protect its copyright.
It is believed that the claims are being made based on music alone, and Sega fans are being told that for the time being they should remove any game audio from their videos.
If you've had a Content ID claim filed against a video of your own, leave a comment below to let us know.
[source tssznews.com]
Comments 18
Urm, Sega has always been one of the worst offenders of this. It's not a rumour at all, it's something that has been going on for a few years now. Just look at TotalBiscuit's channel and his boycott of them.
They used to try and shut entire channels down if they had Sega game content.
And yea I did a few Chao videos back in 2012 and they got flagged. 2012.
Youtubers are not doing their videos to entertain their fans; they are doing it for the money. If they can't make money on it, then they will not bother making videos on it. This is why few Youtubers bother making Youtube videos. Personally, if I were a Youtuber, I would probably make Nintendo and SEGA content regardless of what everyone else says.
@Obito_Sigma Yea you say that, but if Sega threatens to remove your entire channel over a couple of videos based on their games, you would stop making Sega-related content. I agree with you in regards to Nintendo; they may be backwards in this whole thing but at least they accept videos in some regard. Companies like Sega ruin the whole thing.
To use the TotalBiscuit example again; the channel has become his life through the massive income he receives... so if Sega threaten to take that all away over a Rome: Total War video or whatever then of course he is going to stop making Sega content; whether the fans want it or not. And that is TB who is a huge presence on YouTube with Polaris (and with that Disney) network power behind him. Compare that to a smaller channel and, yea, they couldn't do anything about it.
Now Sega content still appears on YouTube so it definitely isn't just cut and dry "FLAG EVERYTHING SEGA" on their part. There are entire playthroughs of Sonic Boom for instance; but I guess you just have to be careful.
The fan site that this article sources seems to be full of people who aren't really knowledgeable on it at all; they probably just got DVR's and made some Sanic content and whinge when they can't monetise it.
EDIT: If i'm going to criticise a source; I suppose I should provide my own. 14:20 on this video: http://youtu.be/k84i3Op-LQI. Note that this isn't the only time Sega has done this.
Maybe this is the beginning of the end.
Change is in the air...
YouTubers control access to huge audiences, but only have as much power as the original content creators allow them. It will be interesting to see how this ends in a year or two.
They can do it without audio for a modern game. Sega content ID matches everything from Bayonetta 1.
Yes, because if there's one franchise in danger of losing revenue from YouTube videos... it's Outrun.
Sega should ban Sonic videos just for emphasizing how broken the games are. Though my kid only got Sonic '06 because it was so broken. And he seems much less interested in Sonic Boom since they "fixed" it. When you're 10 it's all about the glitches.
This is no rumor, the channel Gaming History Source has posted videos about this claims by elicense even for Fantasy Zone music, just the darn music, not the content. He had to change those videos to private. Change the headline, this is no rumor. Sega has to clarify and take action if necessary about this elicense jerks.
So Nintendo, Square, and Sega are all copyright claiming on YouTube. I wonder if this is them not happy for anyone making revenue off their IP, or them not happy that a Western company (YouTube) and Western content creators are making money off (and in some examples mocking) their IP?
It will be interesting to see if Namco, Capcom, and Konami follow suit.
TSSZ reports on anything without any real backing. I wouldn't put too much weight behind this until things play out a bit.
The questions of where fair use ends and profit use begins are thorny ones.
Most copyright laws come from a previous era and those that are newer are actually more regressive (see Spain's new laws vis-a-vis links from news aggregation sites). So my guess is that these type of claims will continue and increase until we reach some 21st century answer for the questions above - probably around 2121.
@K1LLEGAL "Just look at TotalBiscuit's channel "
why would you do that
@Melkac Because you might have some interest in what this article is talking about? If not then don't worry about it just stick to Pewdiepie
I don't know if it's actually Sega behind this, but I do know it wouldn't be the first time Sega has abused Content ID claims on Youtube. And many companies hire other companies to do the take downs, or in this case, Content ID claims, for them, so the practice is not that unusual. False claims DO happen on Youtube all the time though, if Sega is really innocent, they could look like quite the hero if they went out of their way to get elicense's right to take down videos with their IPs revoked and return the monetization to the video makes, as Sega reputation on youtube while not as bad as Nintendo's, is not great.
@MrGawain Not all Japanese gaming companies does this, only the money hogging ones like Nintendo, Sega, and Sony. Even Phil Fish (creator of Fez) himself doesn't allow stuffs related to his game to be seen on YouTube.
It was only a matter of time before video game companies realized that YouTubers need them a lot more than they need YouTubers. I mean look at the radio, radio stations pay to use music instead of getting paid for "publicity."
Hang on a second here. Just because certain videos are getting hit with Content ID claims, doesn't mean you should immediately blame whatever company it says the claim is from.
Google is at fault for a lot of Content ID claims because it's an automated system. They have bots that go around and will flag videos for copyright and say that the company did it even if they aren't responsible. Proof: Nintendo's OWN videos have been flagged and taken down in the past for copyright claims from Nintendo of America.
This stupid Content ID system makes other companies look bad when they have done nothing. There's a REASON why people were terrified at the rumors of Google buying Twitch.
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