While Nintendo sets off a major Wii U push with the arrival of Mario Kart 8 and with the system likely to enjoy a prominent role at E3 2014, it seems the company is nevertheless making logistical cost-saving decisions to ensure that the systems it does sell are produced as cheaply as possible. Part of this is prioritising popular models, which has seen the 8GB white model gradually phased out in the West — it's still around, but is far less prominent than the 32GB black model.
In Japan the opposite is true, especially as there's also a 32GB white variation in Nintendo's homeland that's never made it elsewhere — again, we suspect logistics and money saving are at the core of this. Intriguingly, it seems that Nintendo is going so far as the discontinue a series of bundles, some relatively recent, including all black models. Once these systems are sold out in Japan, they'll be gone forever.
Listed as discontinued on Nintendo Japan's hardware page are the original launch models, family bundles that include Wii Party U and New Super Mario Bros. U, along with Dragon Quest X and Monster Hunter 3G: HD Version bundles. The latter two being discontinued is arguably unsurprising due to them being third-party specials, though the removal of the family options is interesting. The options being actively promoted on the hardware page are Wii Sports Club offers or the core standalone system.
From a manufacturing and logistical perspective, and no doubt taking into account consumer preferences and buying habits in different regions, it makes sense for Nintendo to prioritise white models in Japan and the black equivalents in the West. Reader HCK, who got in touch to tip us off on this, states that the black models are very hard — almost impossible — to find at retailers in Japan. A look at Amazon Japan does show standard white models easily available, while black systems are typically out of stock or in very low numbers from third-party distributors.
It's a sign of the tough times the system's had that while the 3DS has an ever-expanding range of options, Nintendo is boiling down its Wii U offerings to a minimum — perhaps by the end of 2014 the trend can start to change.
Thanks to HCK for the tip.
Comments 48
Meaning there's a new edition coming out.
I realise that a different colour isn't just a case of throwing some dye in the plastic pot, but I've always been confused about Nintendo's strategy for releasing different colours late in a home console's cycle. I'd prefer white over the black, but if there was a red available I might have caved by now. However, I'm never going to buy two versions, so why not release a selection at launch and adjust production numbers as sales dictate?
@dartmonkey I've always wondered that too. Love a transparent red or orange or black WiiU
If only that 32 GB White made it out of Japan, that's what I would get. I had to settle on a 32 GB Black, since 8 GB is just ludicrous.
Still would be nice to see more colours, though.
@dartmonkey If they are selling at a loss they don't want people just buying them and keeping them boxed and unopened. (Like collectors do).
I think sales would increase if they included a larger hard drive. 32gb is just silly for this digital age we live in.
@unrandomsam The market for collectors who buy a second console to keep in the box must be extremely small and financially insignificant, especially at the start of the cycle. I'm talking about people who want a 32gb white one at launch. I may have bought one by now if that was an option. I'd love a red one, but that might mean waiting another couple of years. I don't see how different SKUs with different colours is beneficial for them.
@kereke12 Indeed. It's interesting that they're reducing available SKUs. Something new incoming?
Never understood people who wait to buy a Nintendo console until it comes out in a different color they like. As long as it isn't hideous-looking, does it really matter what color the machine is?
@Achoo Just imagine how easy it will be to pull off. With the Gamecube adapter in the front and the lan adapter and hdd in the back. They could have just made it slightly bigger and had all that stuff built in. (Leave the place for the HDD empty).
Only way I can think of is by screwing everything down to the table.
I'm sort of on the fence on this one. I've grown somewhat accustomed to having a choice of console color (though color being linked to hard drive size reduced that freedom of choice a bit), but I also find the practice of releasing multiple variations and revisions to be a bit annoying and overwhelming--unless you really do your research, you can't always be sure if your model does X, Y, and Z (currently, with Nintendo I'd rather buy early before features are cut, while with Sony I'd rather wait for its hardware to be improved/refined). Ultimately, I think I'd welcome having hardware variations down to a minimum.
@unrandomsam The Wii U is now breaking even, look it up.
If anything this could be a SKU rotation. That and nobody wants a black Wii U in Japan, apparently
@AJ_Lethal Yeah but he was saying they should have done it straight away in all colours. (Once a profit is getting made on the sale it no longer matters.)
I would prefer matte plastic (Doesn't attract fingerprints - easier to keep clean).
I wouldn't even mind if they used the plastic used for the SNES (It is very hard wearing which is good).
@shigulicious I'd imagine its due to Nintendo's insistence on having flash memory storage (faster, more energy efficient, more reliable but much more expensive).
@FX102A Look at the bill of materials for the 128GB ipad. The flash is not a significant part of its cost.
@unrandomsam if you live in the UK (maybe Europe) Canada or America you can buy a Mini Wii that has similar casing to the SNES but I'm not sure it would work for Wii-U. Shame Nintendo didn't do 32GB white Wii-U's still a mistake from them in my opinion.
They might make a newer model with a 128gb card inside or bigger so we don't have to worry about how much space we have on the console with games with games downloaded.
Smash bros bundle anyone?
If there's no black model at all available in Japan at some point in the future then that is a mistake imo.
As someone who much prefers the black consoles over the white ones, it just seem like a bad decision to limit the choice to white only. I mean no one can convince me the Japanese don't like black, or that most people probably wouldn't prefer black actually, when all the other consoles only come in black and are all selling just fine and dandy (which was true of the previous generations too).
What Nintendo should have is the 32GB model only (get rid of the worthless 8GB models entirely in all regions), although at this point in time it really should be much higher than 32GB in general because even that is almost useless imo (a 256GB-500GB HDD would be my choice), available in both matte black or white variations.
Note: It would be smart to make future models matte rather finger print attracting gloss. If you look at the Xbox One controller you can see how matte black can be done to look premium.
It doesn't have to be so complicated or confusing: A 500GB Wii U, available in either a matte black or white finish.
Any future 'bundles' could also just be the same console pack but with a simple cardboard sleeve over the box showing an image of what the 'bundle' is and instead of creating multiple different physical bundles with different things in each box what you'd actually get is a digital version of the game that comes as part of the 'bundle' e.g. the Mario Kart 8 bundle would just be the standard 500GB model in either matte black or white with the Mario Kart 8 bundle sleeve and a digital version of Mario Kart 8 pre-installed.
Making all versions of the games that come with the console digital versions by default, rather than including physical boxed copies, would also cut costs for Nintendo and hopefully help keep the price down on the consumer end too.
You don't really have to have extra bundle specific controllers and stuff included in the box either, if the bundled game is good enough and the price is cheap enough I think most people would be happy with just that, but if there's an option for additional controllers as part of a bundle I'd just have them as separate boxed products; so you'd just get an additional boxed Wiimote and boxed Wii Wheel with your Mario Kart 8 bundle.
Again; it's basically 1 SKU available in two colors, with custom sleeves when there's special bundles and digital versions of the default game and/or bundle game pre-installed.
Why are these things being made so complicated?
@unrandomsam I'm in full agreement over the Matte finish.....would look and keep lots better. For me a GameCube edition Wii u in purple complete with the new adapter for GC pads and some vc games would be the perfect option.
On the memory issue.....they SHOULD introduce a higher option imo, but 64gb would do it as I agree with the buy your own option. My biggest Wii u gripe was always the decision to use single touch, capacitive touch screens when multi touch and gorilla glass devices are the norm now.
Could this have Japanese rushing to get black wii u systems before they are gone for good? If handled right that could increase demand significantly, even if most of them end up on ebay at outrageous prices.
This is easily believable for many NA people, except myself, download their games, while in Japan, they buy the physical copies
I'm sorry but I must disagree with those who feel Nintendo "needs" bigger hard drives on wiiu. I have 26 disc based games and with the free wind waker I'll get from Mario kart 36 downloaded games/virtual console games plus a full menu in wii mode and I still have more than 13GB free space. Heck my old xbox 360 is the 2nd model they ever did with a 60GB hard drive and half of that is still free. Only my ps3 fat original I've had to upgrade twice, other than that I'm good.
While is suspect someday a bigger drive version of wiiu or it's successor may be in the cards, I still feel digital downloads won't ever truly eclipse hard copies unless it's forced like pspgo or what xbox one was trying to do
Is there an MK8 bundle in japan? Im guessing no b/c it wasnt mentiond, but that seems like a huge oversite on their part.
For storage, 8GB always seemed like a non- starter for a home console, cheap smartphones have that much, but 32GB seems almost adequate for what they curently have to offer. I dont think lack of storage is a major issue, its lack of marketing and games which arent avaible on Wii. They could easily bump the storage to 64 then 128 after a couple of years. Anybody notice how many HDD sizes the PS3 had - 20, 40, 60, 80, 160, 500 and at least 2 or 3 others. People who are DLing games probably just bought an external HDD.
I actually like my black Wii U. It fits in with the rest of my entertainment system. The white Wii we had before we upgraded stood out too much. Kinda sad they discontinued the black models in Japan.
@rjejr That combined with the fact that Nintendo packages their games in small download files. 3D World had a TON of content, and it was only 1.6 GB.
Multiple colors is okay, but I find it weird that people hold off on buying Nintendo consoles until they come in some gaudy color no one else wants, but buys the Sony or Microsoft consoles no matter how awkwardly shaped, or how bulky, or whatever. It's just weird...
I also don't really have an issue with my 8GB White Wii U. I chose white because my Wii was white and my accessories match. (Yay). If I ever need more space, I'll get an external hard drive. For now, I've got a 16GB flash drive plugged into the back and the Wii U can access the smaller games (Mighty Switch Force, Earthbound, and Trine 2 for example) from it. It's also holding my Assassin's Creed IV update data. I couldn't put the Mass Effect 3 update data on it, but still, with my memory mostly dedicated to save data, I'm good.
The "matte finish" argument that's been going on up above is one I can understand, but ultimately doesn't affect my gaming experience. When I'm done playing and I set my Wii U down, I notice all the "grime" and dirt the glossy finish has attracted, but mid-game, I'm more focused with what's on the screens.
@Kirk 256-500GB!?!? Have fun paying $500+ for your Wii U without anything else!! (Assuming it's true that flash is expensive).
I would have preferred a white system but I also bought a black one due to the storage. The white one is slightly better as fingerprints don't seem to show up as much on the gamepad, which I learned from my friend who owns a white system. It's stupid that after seeing that the white system is selling better in Japan than elsewhere - even after admitting that Japan was the only ones who got a 32g white system - they focus selling the black systems outside of Japan.
Why can't these things just be released equally everywhere in the first place, and allow early adopters to make their own decisions and perhaps even effect future revisions for the hold-outs.
@SuperMikey
Why would a Wii U with a 500GB hard drive suddenly cost more than a PS4 or Xbox One, which both already have 500GB hard drives?
Prefer my zelda wii u to anything else, fits in with black TV, black blu-ray, black Apple TV and so on
@ULTRA-64 My understanding was the multi screen technology isn't as long lasting and reliable. Not sure if this is true but I have had trouble with my DROID phones losing their "touch".
@Kirk
Because hes is thinking people mean 500GB of flash memory. You'd be right there @SuperMikey, but notice peole are saying 500GB "HDD" not "SSD", the latter being flash memory.
@Achoo
Well you don't "need" wifi either now do you? They could just as easily have dropped wifi and went with a lan adapter, which motherboards usually have built in anyway.
There are two big issues here with the way Nintendo does things. Number one being that it does leave an impression that Nintendo cheaped out since its missing things even last-gen consoles have like ethernet ports and HDD space. You can't tell me people don't notice that the PS3 has over 7x the HDD space. Both have it right on the box.
The other is people don't want a bunch of extra boxes laying around or resort to cockamamie workarounds that involve running extra cords and hardware all over the house, much less buy extra equipment (for a $300 device no less) to compensate. Especially when, like I said before, the competition has all that stuff and its all ready to go.
@Zombie_Barioth ahhhhhhhhhh!! OK! Thanks for the clearin' up! In that case yeah XD, maybe it would be better to have more memory but they'd need to balance out cost and total memory. Is HDD that much cheaper though? Wow!
@Kirk never mind bro, I thought you guys meant flash memory cuz I was 'bout to be like, you bois be cray cray! XD
@SuperMikey
Its cheaper per GB at least, so it'd be something like 32GB for $20 vs. 500GB for $50. I think for Nintendo size is the main issue, with the Wii they wanted to make it as small as possible, I'm sure its the same here too.
The OS would see a good boost from running off flash but thats not a budget-oriented setup, which is weird for a console based around "affordable gaming". I think its the cart vs. CD thing all over again.
not having a hdd is a plus. i have a cheap 1 TB external that i forget even exists. last thing that i want is some forced crappy internal hdd stuck in the wii u.
@dumedum This. I had a 160gb old sata drive, bought a caddy with y cable for £2 off ebay, job done.
"Intriguingly, it seems that Nintendo is going so far as the discontinue a series of bundles, some relatively recent, including all black models."
@Samurai_Goroh This. I want a white 32GB version. Black simply isn't Nintendo's color.
In reference to that Mario Kart article, I now see why there are no People of Color in Mario Kart. WHO KNEW!?
Got scared when I first read the article. I misread the headline that Wii-U was being discontinued in the homeland...
@Achoo
The point was motherboards have them built in, if its ridiculous to leave out wifi its even more ridiculous to leave out a wired option.
I didn't say they "cheaped out" I said it makes the Wii U look that way in comparison to the competition. The issue with needing extra stuff isn't with moving things, its setup and space. People also don't like finding out they need to go back to buy more little extras for their new device, especially $300 "affordable" options.
The only "extra feature" I mentioned was more HDD space, which would definitely improve the perceived value of the console, and if Nintendo wants to sell people on digital games having more from the start will make it more appealing. Cost, size, and noise wouldn't be an issue either.
Like I said to SuperMikey, its "cart vs. CD" all over again. The only difference is "CD" (or in thins case, HDD) isn't at much of a disadvantage at all.
@Achoo
Even the cheapest Motherboards have an ethernet port, so taking it out is pointless, especially if your just going to sell an an adapter for it anyway. The existence of that adapter shows Nintendo thinks its something people want in the first place, or they wouldn't bother. Moves like that definitely come across as cheap and money grubbing, or penny-pinching if you prefer.
Those kind of things aren't "extra" either, they're considered standard features. When everything but the Wii U has those features, yes it comes across as cheap. The Wii U is stuck between older consoles with comparable power, (obviously) bigger game selections, more features, and a cheaper price, and the other next gen consoles which are stronger, have more features, more support, but cost more.
Needing things like external drives and adapters to make up for those things soaks up whatever advantage it has as the "affordable" next-gen console. Its obvious to anyone browsing store shelves.
Your right about SSD vs. HDD, thats what I meant by "cartridges vs. CD". Its pretty much the exact same situation. The issue with HDDs are as big as you make it sound though, except if your goal is the smallest, quietest device possible.
I didn't read the rest of the comments yet but I was keen on the black colour to be honest.
I was even considering the 8gb version just to have the white colour ah well I hope it comes out over here =P
I liked the black one, and fingerprints weren't a concern to me: I ordered a skin kit from Decalgirl the same day. Black Wii U + aurora borealis skin for console and gamepad = happy me.
I get the argument about wanting more storage, and I'm going to pop an SD card in the front of mine at some point. But I really do prefer physical copies. It's silly, but I'm more likely to remember that they're there.
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