Critical mass?

When Nintendo announced the Wii U, one of the first publishers to pledge its allegiance was EA, which promised "unprecedented" support for the new console. That quickly dissolved to nothing, with EA's only contributions coming in the first months of the Wii U's lifespan. It has — for the time being, at least — abandoned the system entirely.

Speaking to CVG, an EA source has revealed that the company's relationship with Nintendo was soured very early on:

Nintendo was dead to us very quickly. It became a kids IP platform and we don't really make games for kids. That was pretty true across the other labels too. Even the Mass Effect title on Wii U, which was a solid effort, could never do big business, and EA like Activision is only focused on games that can be big franchises.

So why was EA so vocal about the console prior to release? Was it just hedging its bets and expecting another Wii-style success, and therefore wanting to be on-board even though it doesn't make "kids games"? What do you think? Share your opinion with a comment below.