The next Smash Bros. character reveal? Nah...

A couple of weeks ago Nintendo launched a new Wii U ad campaign to promote the system with a bit of humour, employing UK comic Rufus Hound to explain the Wii U difference with the GamePad. A new trailer has emerged onto the scene to show off the Wii U eShop, outlining it as a delicious sandwich of three parts.

The ingredients certainly add up nicely, though it seems like the ad was filmed a good while ago as a few major releases are left out when pitching each element of the store. That's a pity, and we're not sure whether the conclusion is subversively humourous in a very British way, or just downright strange.

Check it out below and let us know what you think.