UK supermarket Asda has reduced the prices of its Wii U bundles for the second time this year.

The Basic Wii U pack now costs £149 and the Premium £199.

For the benefit of our North American readers, that roughly equates to $231 for the Basic and $309 for the Premium. Nintendo doesn't specify retail prices in the UK, but the "recommended" values are £250 ($388) and £300 ($466) respectively.

Calls for an official price cut have been raging for months, but so far Nintendo has refused to entertain such an idea — despite recently missing its reduced sales forecasts for the system.

3.45 million Wii U consoles have made their way into gamer's homes worldwide since the console launched late last year, but only 390,000 machines have been sold since Christmas.