Losing price weight everywhere

Europe isn't being spared from the latest Nintendo 3DS price drops, as a Nintendo representative has told Eurogamer the machine's price will drop by around a third later this year:

Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative.

This would potentially put the UK price of the console around the £160 mark, or €180. Of course, Nintendo is at pains to point out that retailers set the ultimate price to consumers, so prices may vary from store to store.

European gamers who've already picked up the machine will be compensated with 20 free NES and Game Boy Advance eShop games, just as in North America.

[source eurogamer.net]