Now cheaper!

About a month ago Nintendo announced it was dropping the cost of DS consoles to retailers, with retailers lowering the cost to consumers. It seems the move has paid off handsomely, as Nintendo has revealed the machine's sales have increased 40 per cent every week since the trade price was cut.

A primetime advertising campaign didn't hurt sales either, but being able to pick up a brand new DSi for thirty notes less than a few weeks ago has obviously spurred plenty of customers into taking trips to their local games boutique. Here's Nintendo UK's head of communications Rob Saunders with the official line:

Since the adjustment in trade price has been passed on to consumers, each of the previous three weeks have seen DSi sales increase by over 40 per cent week-on-week.

As only the DSi received a price drop it's uncertain whether the DS Lite and DSi XL lines suffered similar-sized sales decreases, but it certainly seems the looming giant that is 3DS hasn't had any immediate impact on the uptake of DSis.