Do me a favour.... Plug me into a Sega!

Back in 1990, Virgin (then the UK distributors of Sega hardware and software) were aggressively marketing the Sega Master System and attempting to grab headlines wherever they could. One cunning marketing ploy came in the shape of The Sega Mastermix which was eventually given away free on an audio tape with the best selling UK multiformat magazine Mean Machines. The concept was to allow readers of the magazine to submit their own song about how great Sega were.

Just listening to the mp3 would not do this phat tune justice so we have composed some visuals to go alongside it on Youtube. We hope you enjoy!

In case you couldn't make all the words out, here are the lyrics:

Yo! Nick and Steve, you coming out tonight?
No man, we're staying in to check out our brand new Sega console
Sega! What's that?
Check this out!

Yo! Master System costs from eighty pounds
One-to-eight colours, three channel sound
Yeah they got more games than fish in the docks
Like Operation Wolf and Psycho Fox
Golden Axe R-Type World Games Chase HQ
World Soccer Baseball Wonderboy II
This list of games goes on and on and on
The Sega posse is over hundred strong

CHORUS: Sega, Sega, Sega

Yeah man, sounds dope, tell me more
Yeah OK

As well as a console you get a light phaser
With Wild West War, games to amaze ya
3-D glasses will blow your mind
Better peripherals you cannot find
Def joysticks that simply flow
Rapid fire units, bo, bo, bo
Waiting for games to load is Wik-wak
We say
Sega games load straight away


Blow you mind in a Fantasy Zone
Turn to other consoles - got nobody home
Your mutant just ain't a hit
And your grey imports just don't fit
Into any known British TV
So it's obvious to me
Check out your local dealer
Not for drugs
But for Sega

How d'ya spell that G
The hottest, most respected console on the streets today


Yeah we got the Master System in the house
Yeah Boy!
What is this Sega anyway?
Donatello, Raphaelo, grey imports, pizzas - dis 'em boy!
Gis a go, know what I mean?
Mega Drive, buy one today
Oh come on boys, it's party time, man
(Yeah Sega man)
Wot! Gis a go on your joystick!
We're outta here, like last year
Mega Outrun
Do me a favour!

(Copyright: MCs Nick and Steve, 1990)

Read more about this piece of musical history at the Mean Machines Archive