Nintendo is considering pulling UK television advertising for its popular Wii console in the run up to Christmas because it is battling to meet demand. It said that holding back adverts until 2008 would be a "responsible" move.
It now expects to have sold 17.5 million of the consoles worldwide in the year to March 2008 - up from the 14 million it had earlier forecast.
Not really a surprise, you can understand Nintendo's position with the console being so popular world wide, supplying all regions with enough consoles is a very difficult task. But not even advertising the Wii this Christmas, would it actually hurt the brand over here and add to the disappointment?
Let's hope this shortage doesn't continue far into 2008.