The Nintendo Wii will be promoted on 182 million packs of Fanta, Sprite and Dr. Pepper thanks to a marketing partnership with soft drink monsters Coca-Cola. The campaign is set to run across TV and other media for around a month and is sure to help push Nintendo's console further into the mainstream.
The promotion will include ten 'ultimate Wii games rooms' will be given away every day, which include a Wii, Samsung LCD TV, mini fridge and a case of Sprite, Fanta and Dr. Pepper.
“It is a classic on-pack promotion,” Nintendo UK marketing director Dawn Paine told MCV. “There will be a website and a very heavy TV advertising campaign, which will run on terrestrial channels. There’s going to be over a million pounds of investment.”
It's so refreshing to see the Wii getting that real push it deserves, something past Nintendo consoles have really lacked.
Look out for the adverts soon.