The partnership grows
There's little doubt that, barring delays, the Mario movie will be a huge gaming culture event in 2022. Nintendo's recent drive to expand its business into broader entertainment such as theme parks will, arguably, go to a whole new level once the film hits theatres. The company making the film - Illumination - made its name...
An animated movie this time
Over recent years Nintendo's been making a major effort to expand its commercial efforts - there's been merchandise and various tie-ins, most notably plans for a Universal Studios Japan attraction. That deal with Universal seems to have led to further opportunities, with The Wall Street Journal (paywall