The brand recently celebrated its 25th birthday and continues to be one of the most recognisable commercial brands in the world.
Amy Sachtleben, director of licensing at The Pokémon Company International, had this to say of the news:
At The Pokémon Company International, we aim to deliver the joy of Pokémon to fans around the world through our products, and being recognized as the License of the Year at the 2022 Toy of the Year Awards is a wonderful way to celebrate the culmination of a landmark 25th anniversary year for the brand and its partners. We look forward to giving broad global audiences more ways to engage with the property through exciting collaborations and merchandise.
Pokémon's reach extends far beyond the video games which have made it famous. TV shows, movies, trading cards, toys, clothing and music.