Earlier this month, GameStop announced a multi-year strategic partnership with Microsoft - including enterprise and commercial elements. Microsoft will reportedly share digital revenues with GameStop on every Xbox it sells.
There have been some concerns raised about how this partnership will potentially impact other console manufacturers' presence within GameStop. Fortunately, for Nintendo - at least in the short term, it shouldn't be a problem.
As you might recall, Reggie Fils-Aimé (the former Nintendo of America President) joined GameStop's board of directors in March this year, and it seems Switch stock has been increased since then. GameStop CEO George Sherman made the following comment in a previous earnings call:
"We receive more than our fair share of Nintendo Switches and we sell those very rapidly."
Seeking Alpha notes how GameStop's allocation of Nintendo products in the past hasn't been great, so it's interesting to hear from the company's CEO how there's now a healthy supply - even if it does sell out fast. Perhaps Reggie has played a part.
Switch shortages have been a problem throughout the system's life, but this year in particular has taken a serious toll on Nintendo. The pandemic has at times stalled production and games like Animal Crossing: New Horizons have only increased demand for the system.
Have you had trouble finding a Nintendo Switch at GameStop or any other store this year? Tell us down below.
[source gonintendo.com, via seekingalpha.com]
Comments 31
Man, I miss Reggie
Reggie: Make it so.
Other Bored Directors: Yes, Reggie.
<<PARENT WALKS INTO GAMESTOP>>
Gamestop Assistant: "Hi! How may I help you today?"
Parent: "Well, my child would like a console, and I'm not sure..."
Gamestop Assistant: whips out xBox Series X "THIS ONE!!! I'll run it through for you!"
But Switch has always sold well here in the west. Microsoft certainly play a role since they are good buddies with Nintendo now too. Now the second phase of Microsoft's plan is to make all physical versions of their first party and Bethesda games available exclusively at Gamestop. This will help Gamestop survive a bit longer in the digital era of the gaming market.
@Retro_Player_77 uhh... No, that will never happen. You won't see them limiting themselves to one retailer over a freaking partnership to keep an on the ground sales force going. This is more about gamestop being a form of advertising for them than them wanting to own the store.
Halo Infinite is going to be everywhere, they get just as much advertising from Walmart and Best Buy wanting to sell the thing.
Ah, yes, the Reggie days were the best, remember his first entry, guys? In E3, nobody had a clue of who he was, look at him now. Brilliant public speaker, very kind, very passionate and true. A great leader, a friend of ours, who will always live on as the face of Nintendo.
I hope GameStop goes out of business by years end.
@batata He was true? Yeah he def was the face of Nintendo but he was never a 100% honest.
I never expected MS' partnership with GameStop to have an impact on the Switch's presence in those stores because it seems like MS (Sony as well) doesn't treat Nintendo as real competition and Nintendo itself operates like it's in its own little bubble.
The Switch is really easy to get right now, lots of them available at stores and websites.
I have nothing against Reggie. But, reading interviews with him became boring after awhile. He sounded so...corporate. I get it, it’s his job. I just didn’t understand the rabid love after awhile. Always saying “the right thing” regardless of the situation.
Reggie, Iwata-san, and Miyamoto-san brought such charisma and exuberant fun to Nintendo’s marketing - I doubt we’ll ever see the like again.
I hope Reggie saved some magic for GameStop, though. They’ll need it what with everyone gleefully sacrificing their rights as consumers to buy digital, and most manufacturers/publishers just encouraging that trend. I shop at my local GameStop branch all the time as there’s no indy stores in the area and I’m a typical gen-X’er who likes to make eye contact and chat about games with the SA’s, then go home with a tangible game I can play and display and share with family or friends. It’s nice to have boutiques for enthusiasts.
All that said, Switch really is back in stock! My local branch had about a dozen ACNH editions and 27 red/blue editions when I inquired last week.
@DAHstroy He’s still alive. You can probably send him an email.
That screen cap of Reggie always cracks me up.
@Retro_Player_77 @doctorhino I'd guess as soon as native XB1 support is dropped, Microsoft will stop doing physical versions of their 1st party games completely. Also all Series X/S bundles will likely be the system + Game Pass Ultimate for a certain number of months.
Well that partially explains why I as able to find an ACNH Edition Switch at GameStop after I couldn’t find one at the Walmart, Target, AND Best Buy located at one of the shopping centers I frequent. Glad to see that Reggie can still pull some magic for his new employers.
That said I hope this later extends to copies of first-party Nintendo games and preorder bonuses for said games.
I stopped by one of their stores on the way to work about a month ago to get one. I was told they had not had any in stock in months, and that the stores around them hadn't either. He told me it was possible to get them from their website or from amazon. I went to work and looked it up, both were sold out so I ordered from bestbuy.
Had to stop at the walmart located behind this gamestop a few hours later.. they had 5 of them in a display case for sale.
@Grumblevolcano why would they take away sales opportunities like people who like to own physical copies? If they are interested in stores like gamestop they know the advertising value of having physical cases on the shelf.
I mean what purpose does it serve when they already sell you a game system with a physical drive? I think we are still a generation away from all digital with no options.
I know I've said this before but if I was Reggie I would be so annoyed that my file photo used at Nintendo Life was this one. It's like on The Simpsons every file photo of Homer on the news is him drunk or something.
@doctorhino Giving 3rd parties options and allowing people to play their old disc games via backwards compatibility. What Microsoft truly wants is for everyone to subscribe to Game Pass, the method which leads to a Game Pass subscription doesn't matter to them just that it happens.
In the words of reggie: you can't escape me bill.
@doctorhino If that's the case then their partnership with Gamestop is dead before it even starts. Why partner with a retailer you can't save? It's like placing a bet on a popular horse that already had a broken leg.
@0blivion not going to happen not with reggie on board and microsoft helping out as well and besides most of us rather get physical games from them then digital.
Reggie: Execute Order Switchy-Switch.
Gamestop Execs: At once, my lord.
@RiasGremory you can get physical sets elsewhere. GameStop can burn down to cinders.
@0blivion I hope not. Gamestop, known as EB Games here is the only spot where I can get preowned games, few year old games or gaming accessories anymore.
The only other big store is an electronic retailer that sells game copies for 1-2 years max then chucks them.
@Retro_Player_77 the partnership shares some profits from game systems sold there. It in no way is a very large investment to save a company. You would need something much more dramatic and a seat in the boardroom to do that.
@Grumblevolcano maybe true but they can still sell ultimate editions on day 1 for 100 bucks and people buy them. That is over 6 months of gamepass in one pop.
About to get a series x so I bought a couple 12 month golds from bestbuy and did the conversion to Ultimate Game Pass. Next payment date is April 2023 and I paid 120 bucks.
@Kezza64 go online then. Stop supporting terrible businesses and their predatory business practices.
@0blivion They aren't predatory here....we have something called consumer law.
And by online do you mean digital or online ordering. Digital games are only good for small games.
Online ordering, well my options are those same stores or order from a store in another state that will cost me shipping so I think I'll stick with brick and mortar retail.
@BrintaPap True-er than most public figures in the gaming industry, and hey, you can never expect 100% transparency and truthfulness from a company President
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...