Remember when a super rare sticker sealed copy of Super Mario Bros. on NES sold for $100,150 USD last February? Well, another copy of the exact same game (in a similar condition) has now broken this record - going for the sum of $114,000 USD (this roughly equates to £90,000). That makes this particular copy the most expensive video game ever sold.
Why exactly did this US retail version go for more, you ask? Apart from its sealed state and 9.4 out of 10 grade, it's all to do with the cardboard hangtabs. Heritage Auctions explains the appeal and history of these variants underneath the listing:
What's the deal with cardboard hangtabs? one may, understandably, wonder.
Cardboard hangtabs were originally used on the US test market copies of black box games, back before plastic was used to seal each game. As Nintendo began to further establish their company in the US, their packaging was updated almost continuously. Strangely, the addition of the plastic wrap came before the box cutting die was altered to remove the cardboard hangtab. This rendered the functionality of the cardboard hangtab completely useless, since it was under the plastic seal.
There are four sub-variants of the plastic sealed cardboard hangtab box (this particular copy of Super Mario Bros. being the "3 Code" variant) that were produced within the span of one year. Each sub-variant of the cardboard hangtab black box, produced within that timeframe, had a production period of just a few months; a drop in the bucket compared to the title's overall production run.
In short, a cardboard hangtab copy of any early Nintendo Entertainment System game brings a certain air of "vintage" unrivaled by its successors.
Part of the interest is also the fact it's a copy of Super Mario Bros. - an iconic game from 1985 that's sold more than 40 million copies worldwide and happens to be the highest-selling NES game of all time. The winner of this latest auction wishes to remain anonymous - fingers crossed it's going to a collector's home.
If you would like to revisit the original Super Mario Bros. release, but don't fancy forking out 100k or don't have access to an original copy of the game, the good news it's playable on Nintendo's Switch Online subscription service.
[source comics.ha.com, via theverge.com]
Comments 64
And this game will do what now??? 0 game play. I rather see that put on a Gaming Museum instead.
Other than being in a museum for many people to see I see no purpose for those sealed games.
If I had the money I'd buy this game and play it, I don't see the value in a game thats never been played
The money could’ve been used for, y’know, charity or something but okay
Edit: why are people taking offense to this? Spending 100k on a video game you’ll never play just seems like a waste of money. It doesn’t have to be charity, but something worth your time.
Jeez, I hope the person who bought it owns a videogame museum, otherwise, why?
I can't help but wonder that the seller has a warehouse of these.
I know people are saying it belongs in a museum and the money could have gone to charity. But video game museums are more about showing the actually hardware and the cartridges not a sealed box in a case. This is more of a status symbol among video game collectors like many things that are in near untouched conditions from nearly 40 years ago considering it is in a cardboard box. On it's own in a museum it doesn't really fit.
@Apportal log off and go save a baby seal
Well I’d rather drop $114k on this than $90k on a Pokemon Card...
I knew i should of at least bought one of those
Wish I had money to throw away
There is nothing wrong If the person finds value in purchase
@Mfreddy22 hey, that’s better than you’ll ever do in your life 😂
@Apportal I agree! How do you beat that. I wish you all the best!
EB/Gamestop will give you 14 cents for it, but only during their limited time 50% trade bonus promotion exclusive to members with a platinum membership.
Jeez, how many auctions of these sealed Super Mario Bros. are there? I'm surprised they're not going for $2 or lower...
They should at least report an auction of a sealed Super Mario Bros. The Lost Levels to spice it up a bit...
I'd be tempted to find out if the game worked if it was me... oh, wait.
@Apportal I half-agree. Charity would've been a better use for the money sure but at the end of the day it's still that person's money to spend, and if he thinks buying a sealed copy of SMB for that much is worth it, then who are we to judge, y'know? It just depends on what someone thinks something is worth and if they're willing to shell out that much for it at the end of the day.
Personally I would never spend this kind of money on a game, not only because I simply don't have that kind of money, but as you said, there's better things to do with the money. Although I'd be lying if I didn't spend a fairly large amount of money on game merchandise and whatnot over the years.
@Mfreddy22 Beat what? The seal?
@Yosher Thanks for partially agreeing. I guess that’s something I didn’t see, they can do wahetever they want with the money.
@Julien I would never harm a seal. How dare you.
Waste of money
@Silly_G haha hilarious but also sadly probably true!
@carlos82 So you'd spend over £100,000 to play this game, when it could just be played on a cheaper loose cart. Your logic confuses me.
That copy looks so incredibly well preserved! Crazy to think how some people look ridiculous for collecting items that might be rare in the future when they are officially released, only to have huge value later on. Sometimes a good gamble pays off.
@Orangezap89 if I was in the financial position to buy it why would I not play it? Whats the point in keeping it sealed?
@Mfreddy22 there are many ways to beat a seal 😈
No hard feelings then?
What a sealed game can do?
when you casually mention your black box hangtab collection at the party:

@Slowdive,
It's all relative to the amount of money you have, it sounds a lot to me, but if the person buying is rich then not so much.
@bluesdance,
I think I need to get an invite to that party.
@Apportal,
What if it was an original Nintendo seal of quality?.
Pff, and people complain when a game is $30.
@TG16_IS_BAE,
So true.
This is meaningless.
I recall the first copy was sold to people within the auction scene, meaning nothing more than somone made a $100k advertising stunt, and this is probably the same thing.
WATA doesn't sound like they know much of anything about games and is at this point a worse sham than VGA.
They graded a "prototype" of Spectre for the SNES which was a retail PCB inside an emptied prototype shell. An easy mistake to make, you might say?
Well, they more recently graded a Hot Slots repro for the NES. A very obvious repro, and they even said it was a repro on the grading sticker. So they knew they were grading what is essentially trash but did it anyways.
I agree with Pat the NES Punk that that is like if he took some random Golden Age comics, tore off the cover and then put a photocopied Action Comics #1 cover on top of it and sent it off for grading.
@KingMike What's the story behind the repro? Sometimes, a things origins impact it's value, beyond scarcity/rarity of course.
@Dark_Magician Collectors take pride in owning rare stuff. I don't relate to it, but that's part of their mindset. Not a bad thing at all, even though it's not for you or me.
@Averagewriter @Mfreddy22 Or a Nintendo Seal of Quality? Though I think they're extinct.
Anyway, chill. It's far too expensive to go clubbing in the Arctic!
@johnvboy D'oh! You beat me to it!
Some people got too little sense and too much money.
I never understood the point in paying a fortune for a sealed copy of a game, and I say this as a video game collector. I just always go for a used copy in great condition, at least then I am not paying too much and I can actually enjoy playing the game. To me being able to play the games has always been the entire appeal of collecting them.
This is terrible because now there will be more of those stupid comic book speculators jumping into the video game market. They are the ones that killed the sports card aftermarket and comic book aftermarket.
Understandable the winning bidder would want to remain anonymous. Conspicuous consumption in the middle of a global pandemic and recession will not earn you many friends...
@TG16_IS_BAE No story known, other than that it only sold for like $35 (which I assume is almost nothing for Heritage Auctions, given that 20% buyer's fee thing, I'm guessing an auction site for high-rollers, like that Nintendo PlayStation proto).
I'm doubting people actually want Hot Slots either, other than having the original for its collectible status as reportedly (collectively the three Panesian adult-only games) the rarest North American original-era releases. (I remember reading people were paying hundreds of dollars for those games long before anything Taito published became obscenely expensive.)
Especially when this Hot Slots is placed in a normal Nintendo casing and is thus not even disguisable as an original (which had a black unlicensed case like the Color Dreams games, surely deliberately shaped differently as an anti-Nintendo lawsuit measure.) The last being the reason I think even people would want a Stadium Events repro, to at least look convincing. (I'd think otherwise people wanting to play SE would get World Class Track Meet for a couple dollars and be fine.)
You know, I don't understand the collecting mindset.
Never in my right mind would I pay that much for ANY video game and video games are meant to be played, so having it sit on a shelf in shrink wrap makes no sense to me.
But again, I don't understand the collector mindset, so I'm not the main audience for this.
I can see the point of grading for comic books and collector cards. I find specific variations much more interesting when it comes to action figures. It seems kind of silly to worry about hang tabs, but I'm not a collector of sealed games.
@KingMike Yeah, then I can see your point about them rating a repro cart!
How they do know that everything is right inside if the game is "sealed"? Do they check what's inside somehow or they just assume that everything is right?
@BlueOcean,
Not so sure, but I am leaning towards they assume everything is o.k because it's still in it's original sealed package, but interesting point as it will remain sealed.
People need to know that collecting can be more than just have all the games, card or coins, whatever one collects. I doubt a gaming enthusiast bought that game to preserve it for all eternity. Highly likely that it was bought as an asset, since it's something you don't have to disclose in the US tax thing (since it's a game).
That one unpopular dude that bought the rights to some meds and made em 1000x more expensive also revealed that he does this, but he invests in magic the gathering cards (reserve list cards).
@johnvboy Yep, I've always wondered that about these $100,000/each sales.
@BlueOcean,
And as someone said in a previous post the buyer of the previous sale was from within the auction community, so you just don't know if it's to push up values.
@johnvboy I wonder if that bubble will burst.
@Averagewriter with laser beams attached to head? Possibly.
@Apportal of course not. I have now donated all of my resources and saved 4 seals. Very productive day. I appreciate our conversation.
No thanx already got one.
But if I ever went to this collectors house that spent that much and they wanted to show this off to me with a beaming smile of pride I would laugh at them and make them feel as stupid as I possibly could.
It belongs in a museum!
@BlueOcean,
Who knows, if you look at the hype surrounding the Sony SNES prototype console, at one point the guy was offered one million dollars for it, or so he claimed, it then sold for a fraction of that price at auction, so you just can't tell with these things.
@KayFiOS,
Wasn't that the lost Ark?.
Pokémon cards I understand because of the collector value.
But why would you collect digital media that is currently available for free on multiple different platforms?
I mean if it was some super rare copy of the game that had levels that's never been seen before. Sure, I'd get that.
But this makes no sense.
@johnvboy I think it was Last Crusade
@KayFiOS,
Could be right, or it may be both.
@Apportal It's an investment and literally no different than a big pile of cash, or art, or a house, or a bunch of used game systems. This person had money and rather than just sit on it, they paid someone else for something. So that other person can give their money to charity if they like. And the buyer here is obviously wealthy, so, how do you know they don't already contribute a lot to charity? You can't be saying that 100% of our income has to go to charity, that just doesn't make any sense, we'd all be just as poor as the people we're trying to help. And even if it was a lot of money to this person, it's still a lot of money as is. If they want to sell it in a few years, maybe after the economy is better and people are more willing to spend money, he could make a lot of money; no different than playing the stock market.
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