The former Nintendo of America president Reggie Fils-Aimé really isn't slowing down. After joining Spin Master's Board of Directors in May, he's now signed on with the Los Angeles-based publisher Rogue Games, as a strategic advisor to the board of directors.
@Rogue_Co Today we welcome @Reggie, former president of @NintendoAmerica, as a new strategic advisor to support our upcoming console launches!
This up and coming indie-focused publisher has previously released titles on mobile subscription services and is looking to move into the PC and console market - that's why it's in need of some guidance from an industry veteran.
Reggie explained why he took on this advisory role in an email Q&A with GamesBeat:
The benefit of being retired is that I get to work with people I like and companies that I feel are doing unique and valuable things. In Rogue’s case, I have known Matt Casamassina and Chris Archer for years. They do things the right way and are willing to benefit from my years of experience. And they are leading an incredibly talented team who have a fresh vision for how to do digital games publishing. They have a great eye for games, some of which you’ll start to hear about soon, and Rogue is building a brand that I think players will come to recognize and appreciate. Meanwhile, despite being relatively new to the scene, Rogue has already emerged as one of the leaders in the growing “Netflix of Games” subscription option announced by Apple, Google, and others. So all of this is very exciting to me. And I think my experience and relationships are very attractive to Rogue as it expands its portfolio to include more traditional gaming platforms.
Since retiring from his role as Nintendo of America president last April, Reggie has also joined GameStop's board of directors, Cornell University as a Leader in Residence, and even returned to The Game Awards as a presenter.
He's certainly keeping himself busy. How do you think he'll go in this new advisory position? Share your thoughts down below.
[source venturebeat.com]
Comments 47
Reggie has more occupations than Mario.
What is he doing?! >.<
If anyone can do it it's Reggie.....
Maybe Nintendo can hire him to present the July direct as a special guest.
Looks he is doing a free lance task to they. Did it in a weekend or something like it. That companie is really little.
Haha! This man just does not quit. He's a bit of a workaholic huh?
At this rate, Reggie’s going to end up an adviser in the Trump administration, he’s advising literally everybody else in the country.
I never got why Reggie is so popular. I see him and simply see a good salesman, and whenever he does public stuff he is just reading his lines like anyone else in his position would. What's the deal?
Reggie, slowly becoming world leader. Has my vote. 🤣
Well, he sure helped GameStop improve their image. Ha
It's not the Netflix of anything, I've never heard of this publisher until today sorry.
I remember Matt Casamassina from his days writing for IGN Nintendo. I was disappointed when he left IGN, and felt that they really went downhill after his departure. Interesting to see his Reggie accusing for his videogame company.
@OptometristLime they weren't saying that Rogue games is the Netflix of games, they were saying Apple and Google are offering video game subscription services that are like the Netflix of games and Rogue games is a leader in that model.
I certainly hope he abandoned the sinking ship that was GameStop. Would be a huge smear on his otherwise legendary career...
@DoktorTotenKopf and you have achieved what?
@SlayerG no need to make such a convoluted statement which has the exact same meaning.
How many jobs he has nowadays?
@nessisonett
Nah, Reggie is going to be Kanye West's Secretary of State.
Next job is being chuck norris his sparring partner.
Reggie; "With years of experience, my body is ready"
@TG16_IS_BAE
He ran Nintendo's biggest foreign division during its two biggest successes ever (DS and Wii) where it sold the best after over a decade of losing relevancy to Sony.
It's entirely possible without him the Wii could've had the same fate in the United States like the Saturn and the DS could've become a joke of a system next to the PSP.
But then again, you could probably blame the Wii U's failure on Reggie with the Wii U with Nintendo of America's bad marketing and bad third party relations trickling down to the European divisions. With the Wii U selling decently in Japan (for a console), where they have the least influence.
@Snesionetty plenty. You still live with your parents and subsist on Lunchables and Caprisun packets I see.
Life after Nintendo is actually NintendoLife.
I always wondering exactly why he left Nintendo and not the PR stuff they normally say.
@DoktorTotenKopf plenty as in enough to become the leader of the free world? Or just plenty as in enough to throw around middle ground insults at internet users.
Is that matt cassamasina from the old ign days? I wonder if they knew eachother from when they used to drop MEGATONS together lol
Did Reggie walk from Nintendo, or was he pushed?
Clearly he is not retired. Working ain't retiring. Either he didn't like something about Nintendo, or Nintendo didn't like something about him.
I thought the guy as retiring to spend time with his family
Their companies were not ready for Reggie.
@gcunit,
Or he is semi retired and does a little consulting on the side.
@gcunit pushed I suppose. Didn't this coincide with the new emperor of Nintendo being installed. And that guy has a marketing background...maybe Reginald didn't fit in his vision for Nintendo.
@Snesionetty,
Don't companies normally replace people that retire?.
Another job for the man that 'wants to stay home more with the kids'.
@gcunit I'll bet big on he got pushed.
His first quoted sentence says that being retired means he gets to work with people he likes and companies that he feels are headed in the right direction. Jab at Nintendo?
Doug Bowser has a tenth of this man presence at least until now and that sucks.
@gcunit Maybe, but it is also entirely possible that he just wanted to do something different.
@Mambitos,
When they first said Bowser had taken over at Nintendo, I was initially worried for Princess Peach.
The guy likes to stay busy. There's nothing wrong with that. What's even better is he's using his knowledge and experience of the industry to his advantage which anyone with half a brain would do. Mick became a boxing trainer after his boxing career ended (he didn't have a manager!) and opened his own boxing gym. The story would have been weird if he opened a flower shop instead.
On a side note does Nintendo Life have any other stock photo of the guy other than this one of him making that face? I feel like this one is used a lot when there's a article about him. I mean honestly if I was Reggie I'd be like c'mon really?
never heard of the company. But it seems like they only make phone crap?
Reggie: I'm retiring!
Game industry: Hold my software.
I just don’t get people who retire to continue working?
@johnvboy Nah, Peach is fine...
My favorite stupid fan theory: Peach and Bowser are in love, but it's not socially acceptable. The kidnapping thing is just to keep up appearances. For helping out the act, Mario gets a kiss on the nose, time in the spotlight, and a bunch of cash. Everybody wins!
I mean... except for all the poor innocent baddies stomped along the way.
@Lord I don't get it either, but a lot of people seem to do it! Some people like to stay busy I guess. If I ever get to retire, I'm finally going to get through my massive game/movie/book backlogs. Or die first, whichever.
@SirKero,
We have been lied to for decades now, thirty five years of deception.
@gcunit Just as I said at the time, nothing about his sudden departure seemed like a "retirement" - the "I want to spend more time with my family" gag usually means "I'm running screaming before I try to kill someone", "I've been forced out but given a chance to pretend I'm leaving", or "I'm deathly ill and don't want to go public with it." It seems clear now it's A or B.
At the time, Kimishima was the new NCL CEO, and it sounded like there was....friction...when he was the former NoA CEO between him and Reggie that ended when Iwata replaced Kimishima with himself. I imagine the renewal of that friction was involved.
There also seems to have been a large scale purge in the company with EVERYTHING Iwata being disposed of, altered, or sidelined. Clearly there was a faction war within Nintendo and Iwata's enemies won after his death, and proceeded to scrub him and his policies and attitudes from the company.
Reggie's departure was right when that was happening. Since then we almost never see Bill Trinen, rarely see Miyamoto, we've seen Doug Bowser once, and even Koizumi who was becoming a breakout figurehead has all but vanished into the quiet internals of Nintendo like it's 1987 again.
EDIT: I also find this quote interesting:
"The benefit of being retired is that I get to work with people I like and companies that I feel are doing unique and valuable things."
Guess you can say that he's...
Gone rouge
Edit: how do I dislike my own comment?
@TG16_IS_BAE It just depends on who you grow up with, or what era you got influenced with. People who played nintendo systems during that time period, looked forward to his presentations as they were nintendo presentations. It's smiliar to fallout fans and todd howard.
@Fido007 Heh, Todd Howard.
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