Pokemon GONiantic

Pokémon GO has just recorded its highest daily player spending total since July 2016, the month in which the app first launched.

Last weekend, on Saturday, 25th July, players of Niantic's monster-catching mobile hit spent a combined total of $8.9 million. The figure comes from new Sensor Tower data (thanks, GamesIndustrybiz), which also shows that the following day recorded a similarly impressive $8.6 million in player spending, adding up for a total of $17.5 million across the weekend.

The boost in spending was a result of Pokémon GO Fest, a special two-day event which cost players $14.99 to enjoy. The event could be experienced by anyone around the world, with over 75 species of Pokémon appearing in the wild and in raids, as well as other benefits, all being available to those who signed up.

GamesIndustrybiz reports that Pokémon GO has generated $539 million since the start of 2020, bringing its lifetime revenue total to almost $3.7 billion. Not a bad total for something which has only been around for four years.

The app's continued success has been helped this year by Niantic's stay-at-home changes, which have allowed fans to keep playing while stuck indoors.

[source gamesindustry.biz]