With more people stuck inside these days, gaming companies have been seeing large boosts in TV ad impressions just lately. In the US, Nintendo has been top dog in terms of ad impressions for a while now, as these latest statistics continue to prove.
New data from VentureBeat and iSpot.tv, covering 16th March to 15th April, shows that Nintendo took 55.4% of the gaming industry's TV ad impressions in the country, comfortably topping second-place PlayStation which earned 13.3%. A large chunk of this, as you might expect, comes from advertising for Nintendo's latest major release, Animal Crossing: New Horizons.
Nintendo saw 713 million TV ad impressions between those two dates, all generated by 20 spots that were aired 3,400 times. The most-seen ad was the one you'll find below, which received 120 million impressions alone. Most of the impressions came from channels like Disney Channel, Nick, and Cartoon Network.
Following Nintendo and PlayStation - the latter of which earned 171.2 million impressions from ads focused solely on Final Fantasy VII Remake, Bethesda was third with 147.5 million impressions, Xbox was fourth with 120.8 million, and GameFly was fifth with 58.9 million.
Have you noticed many ads from Nintendo or other gaming companies recently? Do you find yourself instinctively looking up at the screen as soon as you hear that familiar Switch 'click'? Let us know in the comments.
[source venturebeat.com, via gamesindustry.biz]
Comments 27
It's like porn for women.
After never advertising the wii u, with the switch nintendo seemed to have learned advertising isn’t a bad idea.
@Roam85 What's a Wii U?
Is there a boy one too?
Add Feels rushed. Love the game by the way..
It's a fascinating idea, this concept of telling people about the thing you want them to buy, working better than not telling them about it! Who'd have thought?
Also why are people asking for a "boy one"??? If it were a boy in the commercial would you be asking for a girl one? It doesn't matter if you're a guy or girl, just play what you enjoy.
@BenAV it was a really cool home console that used two displays... like a lot of rumors say the next switch “upgrade” will.
@Roam85 Is it an add-on for the Wii?
@Roam85 No amount of advertising would have saved Wii U. For a whole year it had zero games. Nintendo was smart to only advertise for 3DS.
It’s a phenom. Also, there was much much more going on with the Wii U failure beyond commercials. No amount of advertising can fix a bad idea with no compelling software to launch it
Actually seen this ad.
1. Who plays their Switch while standing up?
2. If an insect landed on my Switch I would probably die.
...but if I saw Timmy and Tommy in real life I would just hug them, I wouldn't need the game
@BenAV I got that question so much when I used to work retail. Parents had no idea what a WiiU was.
I don't watch TV, but my mother who does informed me that the islands in the ads look way better than mine.
@BenAV It's a tablet add on for the wii
Thanks to New Horizons, my two towns in New Leaf are being neglected.
@Roam85 It seems like this era is a time that shows how Nintendo truly has learned from a lot of their past mistakes.
What's an advert ? I think remember them from the dim and distant past.... 'DFS' and 'sale' seems to be floating through my memory ...
I hate watching their kid commercials because it makes me feel irresponsible for already playing 60 hours.
@daebiya 90 here
Still can’t decide if I should buy this game or not. The hype is really making this look enticing but I know this is not the type of game I usually enjoy. Decisions, decisions...
@RPGamer You must splurge for the add free Hulu- it’s the only place I see Nintendo adds!
@BenAV It's a Wii peripheral ....obviously
@fadedcolors Nope it's a whole other console that includes a tablet. It's quite a lot more powerful than a Wii. It does use Wii Motes too.
@RPGamer
To be fair, I haven't done a lot with my island yet, so pretty much anything with a fenced flower field looks better
@SuperJoeUK It's where nostalgic songs go to die.
@Real_Obsi I was joking, but thank you lol
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