The Pokémon Company has just unveiled a collaboration with American artist Daniel Arsham which will present some of the brand's most famous characters in a way that hasn't been seen before.
Based on Arsham's creative concept of “fictional archaeology,” the project will invite the viewer to "imagine the unearthing of Pokémon a thousand years from now and experience the passage of time." Arsham’s sculptures, at first glance, boast a weathered, almost derelict appearance, but are in fact covered in crystals and other dazzling items. They are also going to give us nightmares.
The fictional archaeology is really an idea of taking all of the objects from our present day and imagining as if we were an archeologist in the future and looking at these objects from our everyday life or our everyday experience. I think there’s something kind of prolific and impactful about trying to step outside of our own time frame. It gives us a perspective of our own experiences and lives. Through these works, I hope to be able to shift people’s understanding about time in general.
Tsunekazu Ishihara, CEO of The Pokémon Company, added:
Pokémon evolved as a brand by embracing new technologies and collaborating with partners from new fields ranging from data communication systems and geolocation-related technologies to partners in fashion and art,” said Tsunekazu Ishihara, CEO of The Pokémon Company. “I’m delighted to welcome Daniel Arsham as our collaboration partner. Through his work, my wish is for people around the world to ‘dig deep’ into their imaginations and think about what Pokémon would look like in a thousand years.
It's certainly an interesting concept, but those sculptures look a little creepy to us. What do you make of them? Let us know with a comment.