For those of you who may not know, the United Kingdom of Great Britain and Northern Ireland went to the polls yesterday and voted in a general election. The country's stumbling exit from the European Union has been at the forefront of voters' minds for several years now, and the constant politicking from all sides has arguably had a knock-on effect on the national mood, regardless of your political stance.
With the election results this morning revealing big winners and losers, there's obviously a contingent of voters today who have woken up particularly glum, and it seems that Nintendo UK may have tapped into that mood with a cheeky Animal Crossing: New Horizons poster, as revealed on the company's official Twitter account:
As you can see, Nook Inc. proprietor Thomas Nook Esq. and his employees Timmy and Tommy are advertising the chance to get away from it all and start life anew on his desert island. Of course, the release date is a few months away yet, so you'll have to brave the British winter as you wait for Friday 20th March, but it certainly seems that Nintendo is giving a cheeky little wink to gamers who might be blue today.
You could argue things must be dire if you're turning to renowned swindler Tom Nook for escape and comfort in these trying times! Or perhaps we've misjudged the tanuki. Either way, the poster made us laugh.
Games and politics - a classic mix that video game enthusiasts the world over universally adore. Is this a sly nod to the election, then, or an innocent bit of advertising for an upcoming game? Let us know your thoughts below.
[source twitter.com]
Comments 74
I mean, you COULD say it's political but Nintendo usually avoids that.
No, they just harass British for trying to exit.
(it is not exclusive to UK https://twitter.com/NintendoRU/status/1205457765449261056?s=20)
A deserted island sounds pretty great right now. Alternatively, we could just drill right down to the border with England and launch ourselves off into the sea as a new island.
“gamers who might be blue today“, I mean really the gamers who aren’t happy in the uk would actually be red, and I mean that in quite a few senses
Desert ?
How do i live on desert ?
@nessisonett I like your thinking. Shall we start recruiting able-bodied men and women for the job? The more the merrier!
All jokes aside, I’m really hyped for this game. Can’t wait for March!
Perhaps they are, but I’m sure you can apply it to the sentiment of the poster to many citizenry.
If the next election comes down to Joe Biden and Trump, then many in the US would take Nook up on that offer.
Far far gone is the prospect of “moderation” in these times.
First impression was not politics with that ad...
I dont see how this is political...Its a play on vacation advertisments just poorly timed for whatever brexit is.
Or Im just an ignorant American, who knows?
I mean, if this was plastered all over subway stations, then I could see it?
They've been using the whole "get away and live on our island" since earlier this year.
Just a relief there's finally a majority vote so no coalition ****** and everyone can just stop talking about the worst subject there is.
@gcunit
Oh please, that circus is just getting started.
Good for the UK. I hope other European countries follow their example.
nice clickbait article NL, I see many people have taken the bait and are starting discussion about politics. only a halfwit with an agenda could interpret that poster as anything political
Why do people always have to think everything is political its ridiculous. Honestly this artical kind of feels like click bait.
I think you’re trying to make connection where there is none
@gcunit You could make that argument sure, but would you rather be bitten by sharks 300 times or bitten by sharks 250 times with 50 snake bites just for good measure? Of course, you’d be dead regardless.
@gcunit hats off to you for your positive thinking but I am afraid if you think this is over you are going to be in for a horrible shock. Brexit isn’t going to be some easy ride from here on in.
Anywho.... very glum Scot here who is ready and waiting to take Nook up on that island offer, where do I sign up?!
Not normally one to call it out, but yes, this is clickbait, I'll bite. The ad predates the UK vote and runs in other countries. That said, cheers to England's new conservative majority, it's wonderful to see the pendulum swing in the non-cultist direction for a change, and for it to be so decisive clearly indicates the 2016 referendum was no fluke. We can only pray for decisiveness like this in the states, where 30 year old limousine "socialists" incapable of naming the three branches of government who peddle doomsday politics to their mentally-ill base through 3am video screeds clearly inspired by the Frank Underwood challenger in House Of Cards set the messaging for what remains of a once great party, now besotted by identity politics, a deep but shallow presidential candidate field, and directionless party-before-all strategies.
Nintendo: Post something every day-to-day citizen of gaming can relate to, vacations.
NintendoLife: "This sounds like it needs to be about politics."
There's nothing political about it. You just want to see what you want to see.
Nothing political whatsoever about this. C'mon. Nintendo prefers to stay out of that mess entirely and make family-friendly entertainment that people of all political persuasions can enjoy.
There is no political connotation here whatsoever. At most, it's a coincidence. Nintendo doesn't get political, and I respect them for that.
Can't NL be free of politics? There are other places for these discussions.
ThaTs offEnSive To meEEEee
It’s an international poster and we have the same one here in Russia, - except that it’s, you know, in Russian. So no politics here. Even if people always try to look for politics almost everywhere...
Nintendo Life, where we have a no politics policy, but try to involve politics where there is none for clicks.
@nessisonett “ bitten by sharks 250 times with 50 snake bites just for good measure”
I’d be hammered after 50 snake bites
This is political? Nice try NL. Trying to get them clicks by stirring up political controversy where there is none?
@Gerald 50 pints of diesel might help take the edge off for a few hours!
I've never played Animal Crossing before but I might try this one out. I mean, what's the worst thing that can happen for trying out something new? Unless of course this game makes me obsessed with it and I get rid of all my back log just so I can play Animal Crossing for the rest of my life. Oh the horror!
@Xylnox Animal Crossing is the only game anyone ever needs
@Majora101
Speaking of once great parties i notice you make no references to the one that denies there are three seperate, equal branches of government here in the States, whilst trashing the Constitution.
Those that want an authoritarian dictatorship or an absolute monarchy are going to get it. Unfortunately, those of us who don't will get it also. The damage being done by the spineless Senate is going to be immeasurable.
You needn't bother replying: you have made your stance clear.
If it were just an advert for the UK and a new idea then maybe it could have a political twist. Today over social media I have seen plenty of 'f it, I'm going to X' posts/memes, where X is something like Narnia, in response to the result.
To be honest it wouldn't be a great political poster. If Britains wanted to live on an increasingly isolated island lead by a renowned swindler... they can just stay home.
@k8sMum I'll reply anyway given I minored in Constitutional studies and it's nearly Christmas (no need for the trendy you're-either-with-us-or-you're-evil radical cultist screed, it's OK to engage in civil discourse without resorting to strawman arguments. Consider this brief injection of sanity into your amygdala an early Christmas gift).
The Constitution is a beautiful document, one that is often purposely misinterpreted by both parties for political means (whose misguided views are then touted by devout believers like yourself, despite your good intentions — I'm sure you mean well despite your ignorance).
The insinuation that the current administration is seeking to fundamentally change the system of governance to a monarchy is of course loaded and ridiculous given only one of the two parties has a recent track record of legislating nearly exclusively through executive order and the Supreme Court, championing government ownership of every industry, and features key political figures who actually are calling for fundamental changes to the American political system as ridiculous and all-encompassing as abolishing the electoral college (in place since 1787 — somehow it's functioned quite well so far until it happened to elect a candidate the miseducated GED graduates of the country happen to dislike. A wise man would think the problem lies with those who seek to abolish it rather than the system itself, but that won't get you on the DNC debate stage, will it? Probably not the RNC either, given they are incapable of agreeing on how to pass a stool, never mind a bill, despite having had all three branches), abolishing border patrol agencies, slowly but surely infringing upon its key amendments on a state, soon-to-be federal level once the beloved cult leaders inevitably regain the power they hunger for and manage to agree on how far they wish to descend down the actual fascism rabbit hole they unfailingly take care to ascribe to their opponents.
It's difficult to ascribe authoritarianism to one's opponents when a trend amongst the more disturbed members of one's party in just the past two years was to vandalize, advocate for the removal of, or simply outright destroy historical statues, monuments, memorials, etc., which is quite demonstrative of that unfortunate fact. "Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. And the process is continuing day by day and minute by minute. History has stopped. Nothing exists except an endless present in which the Party is always right." History is never on the side of those who advocate for greater government control, and that goes for all walks of life, Democrats and Republicans, Labour and Tories, CCP and Hong Kong. The results in the United Kingdom are one small example of that reassuring fact.
But you're right: there's a Grim Reaper and an orange man afoot, and he writes mean tweets sometimes, therefore senate Republicans (of all possible groups to blame, yours is a very bizarre, baseless, and poorly considered argument) are evil dictators (as if they even do anything. One could rightly argue they do more lasting damage in what they aren't doing than what little they are doing during the precious time they have left before the apocalypse criers spasm and "I love kids jumping on my lap" their way back into a senate majority). God save us all.
Well, as usual we were offered mass garbage or lesser garbage. Mass garbage win in this case because news channels. Quite obvious when you see the news heavily bashing one side, versus slightly bashing the other and the next day you hear the gen pop regurgitating the same tropes without looking ANY deeper into anything. What a wonderful, transparent system and educated, mindful people we have in the west.
@NotTelevision Oh, no. A narcissistic, silver spooned business investor or a clear sexual violator of all ages. Have the 2 choices ever been good for America, either?
Wait... stop... Nintendolife... don't do it...
@Majora101,
Well we do agree on something and I too welcome yesterdays result, as for the poster I see nothing political in it, just like yourself, clickbate article at it's finest.
@KBuckley27,
Very well reasoned comment.
I’m not seeing the connection at all, but the can of worms was opened so here goes...
Dear Scotland,
If you are successful bailing out of the United Kingdom can I come and stay round yours?
Cheers!
Interesting... I saw nothing political at all in the advertisement. I suppose it is all in the eye of the beholder.
@deadpixels,
Scotland going independent is always a tough sell for the voters, take away the ideas of being free and then you are left with losing the money and benefits they get from England, this is why it was not a winner the last time.
This is a reach. It's completely in-line with the theme of the game.
I quit paying attention to politics in 2017 when I got back into video games. I just don't care anymore. Neither side does anything, and its just bickering at each other. I hate when that stuff is brought into video games. You're an unique butterfly. I don't care.
At least Trump isn't banning AR-15s I guess.
@Anti-Matter Deserted means desolate, abandoned.
Horrible clickbait/flamebait article.
Nooxit 2020, ‘nuff said.
Or....It's because the entire premise of New Horizons is to build a life and village on a getaway island...
I don't see any political message in this at all.
The voting was fantastic! Congrats to the british people and let's kick EU out of Europe entirely! That being said, this isn't political, Nintendo have always shy away from politics.
I prefer desserted islands myself, especially on a Sundae.
There's no message here.
Jesus this place is pathetic. Politics have no place here.
@CairiB @KitsuneNight No chance of a 2nd referendum now, no chance of a vote of no confidence in PM, Brexit will happen, sooner or later. It's now no longer up for discussion amongst the populace cos it can't do anything about it for 5 years. So we can all go back to ignoring politics. That's what I was getting at.
@Sandro89 lol it's been three years since the result and no other country has for even a second looked on with envy at the hateful mess that is Brexit.
I don't get it. Nintendolife is urging me to make my messages longer so I guess I'll say it again.
I don't get it.
@Anti-Matter No refunds! ;p
@SonOfVon they're gonna ban you it was nice knowing you man
i mean its easy to connect the dots to something political, but the game is about living on a deserted island, of course theyre gonna mention it lol
@Electric-Dreams The EU is just the new USSR, if you can still remember that. The EU has to go, and Brexit will be the first shot that does it. The people have spoken, time to exit the EU.
@Majora101 Agree, i mean, which party/parties or ideology has been at war against God in the past 100-180 years? In their last convention, they literally booed God.
6 likes and 66 comments.
uhhh...
Don't like democracy but they don't want to live in China either. The EU is the EUSSR and now they're itchin' for an EU army and ruling by fiat with no representation...mass censorship....A second election where one side won't accept the results. Too bad, move to China if you're itching for that type of governance and borg like collectivism(Marxism..hey no big deal it's only killed more people than the Nazis). The people have spoken...The pound sterling shot through the roof on the news too...all of the doom saying was bs, and so were the push polls. WHY do some people want to be ruled over, collectivists, faceless conformers....why advocate for the destruction of your own cultures(which is what the migrations were about, they want to get rid of you)
It's spooky....the people of Honk Kong would die for what some spit upon...it's sad...what they need is electoral extinction until they get their crap together. Turn off the damn news, strive see the good in your fellow man and accept that you're not always going to get your way and be thankful you don't live in China or NK....and if you won't, try moving there.
So I guess the exact same advert that appeared in Germany is political too, even though they didn’t have an election. The reality is it’s just the writer of this article being political and trying to ruin everything good and fun by ramming their own agenda down everyone else’s throat. Thankfully his side was crushed in the election by the vast, VAST majority of citizens. Sorry to burst your bubble, but Nintendo are not trying to soothe the wounds of the British left.
@nessisonett As long as you promise to take Nicola Sturgeon with you lol!
@BlackTalon2 Where in the USSR constitution did each member have a veto over policy? More half baked sloganised drivel from the Brexit mob.
@Samwise7 Well we’d need a leader
Honestly though, I wasn’t even going to vote because I wasn’t sure if it would make a difference but we managed to unseat Swinson by just over a hundred votes so despite everything, I at least believe in the political process now.
Anyone else sick of NintendoLife's Cultural Marxist virtue signalling? No wonder that Trump will win again.
@Majora101 Your comments on this topic say a lot about your own sad mindset, and little else. Legitimate political discussion can be had, but you seem incapable.
Oh my God man, don't be so ridiculous
Sounds to me like it's just you guys getting political. Not even cheekily, just forcefully.
Where is the connection to politics with this poster?
@Dr_Corndog Your failure to even provide a basic outline of an evidence-based argument to support your baseless opinion written purely because you don't like my view on this one topic says more about your inability to engage in "legitimate political discussion" (whatever that even means) than it does of me. I invite you to present your kindergarten level insults in the form of an actual substantive argument next time, you'll look less hypocritical for it. EDIT: I can at least respect you on a taste-in-video-games level, upon reviewing your Games collection. You own a collection of many great GameCube era games, some real classics in there. I respect your 8/10 rating of Star Fox Assault, certainly a nice little title if a little undercooked in places. I'm more curious to learn what you think of Star Fox Adventures than I am in dissecting more one liners lamenting how 'sad' you believe my political views are. Personally love that game, I think it gets a worse reputation than it deserves. It's funny, I think there is a sample library-sourced exotic horn sound effect used in the theme song of the desert level that was actually used for the Dinosaur Horn item found in Darkice Mines in Adventures, pretty sure it's the same sample (Adventures is somewhat heavy on stock sound effects). I wonder if the developers of Assault were aware they were reusing a stock sound Adventures had already prominently used. Kind of an obscure observation, but it always stuck out to me for some reason.
Speaking of baseless screeds lacking substance, @ramu-chan I appreciate your working example of what a strawman argument is for those who aren't familiar with the term. Naturally, no sane person is capable of having a differing view on the nuanced benefits of the United Kingdom leaving the European Union without clearly being a racist radical conspiracy theorist who informs their views through the usual laundry list of bad actors. As ever in hyper-partisan modern politics, you either tow the line in lockstep with whatever the party consensus of the day is, or you're a radical two hairs worse than Hitler who should of course be silenced and quashed with prejudice (the irony). I can't possibly imagine how Johnson's victory was so total and decisive given the sheer strength of these well-considered arguments.
The adults of the world (the UK's included, clearly) of course see through these ridiculous fantasies each of you have deluded yourself into touting. I may write with a degree of pointedness, but I respect each of you as adults enough to offer you an actual substantive dialogue despite your miseducated claims and poor social skills. I and the majority of your peers understand that politics don't come easily to most people and are easily painted as black and white issues to elicit exactly the sort of emotional, apocalypse-crying, "children on the hospital floor/in cages" (the "cages" line is the American equivalent — only monsters fail to appreciate the "think of the children" trope, surely) vitriolic responses each of you exclusively rely on to express your internet-assembled philosophies.
These issues are far more nuanced than "People I don't like = bad, stupid", "UK leave EU = economic collapse". The concept of there being positives and negatives to the two candidates, or the winning party's victory indicating the citizens' collective desire to begin the slow, deliberate process of re-achieving economic and (importantly) true political independence is not something that can be quickly and attractively communicated in a comment or slapped on the front page of the Daily Mail just under the Coronation Street recaps. The fact England for example somehow managed to survive and thrive as a global superpower until 1973 (within your parents' lifetimes, who have clearly failed to cognitively challenge you during yours) without a reliance on the European Communities (now the EU) should in a nutshell be evidence enough to indicate to you that, in the famous lyrics of a generation far more resilient than ours today: "There will always be an England."
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