President Shuntaro Furukawa briefly spoke about Nintendo's mobile business during the recent financial results briefing. He mentioned how overall revenue had expanded, reconfirmed Dr. Mario World and Mario Kart Tour would both be released this summer and spoke about how the Japanese company's mobile apps would continue to engage users:
"We are continuously implementing events and updates and adding more ways to satisfy consumers as we work to optimize how we operate each application. Overall revenue from the mobile business has expanded compared to the previous fiscal year. As previously mentioned, we will release both Dr. Mario World and Mario Kart Tour this summer. This means we will be operating a total of six applications globally starting this summer."
The president of Nintendo further elaborated on this, explaining how each of the six mobile applications was based on different IP and "the goals and the characteristics for the applications" also differed. Moving forward, the general aim is to make Nintendo's IP accessible to as many people as possible:
"Going forward, we will leverage the ubiquity of mobile devices to expand the number of people who have access to Nintendo IP through multiple applications like these."
What are your thoughts about Nintendo's mobile engagement so far? Would you like to see more of its beloved IP on these sort of devices? Tell us down in the comments.
[source nintendo.co.jp]
Comments 24
Can you imagine having a simple but fun Star Fox on rails as a mobile effort given how sales are not what they expect on console? That would certainly be leveraging the brand and gathering more interest on it if done well.
Proof is that Sega's own Afterburner and some other similar games are quite O.K. for this and way more people would get to know the I.P. without the initial risk of investing too much.
More regional availability, please... I've only been able to play Mario Run due to where I live...
Like I said before... I only use my phone to make calls and sending/receiving nudes that’s all, good for Nintendo tho.
If I can play it offline, I'll bite. If it's online like the ones which already exist, I'm out.
I'd like to see more, and I think the risk of cannibalizing sales on the Switch is negligible. As long as they don't go full freemium, that doesn't interest me at all.
This could get people more interested/familiar with Nintendo IPs, increasing awareness and market penetration. That's always a good thing.
If they really aim for getting as many people as possible familiar with their IP, they better release all games in all regions asap.
@Ayye-ant
You can incorporate Pokémon GO! with your sexting. So I’ve heard... 😇
I mean, Nintendo's mobile revenue did increase over the previous fiscal year thanks to Dragalia Lost and the continued success of Fire Emblem Heroes, but mobile gaming still only accounts for just 5% of Nintendo's overall business.
The dying 8+ year old 3DS made as much revenue as Nintendo's entire mobile business. That's...not too great.
Nintendo isn't exactly projecting much growth for this upcoming fiscal year, so it seems like they have very modest expectations for Mario Kart Tour and Dr Mario World.
Mobile gaming is like McDonald's. Not good, but available everywhere.
There is a grammatical error in the last picture. It's Summer, not Sumer.
Thanks.
Time to expand mobile gaming with some Donkey Kong.
Nintendog + cat on Mobile will be the killer.
Pet in your pocket, Pokepet™
@Fandabidozi I had no clue
I like that Nintendo doesn't try to force console games on mobile. Everything is designed for the platform and their monetization doesn't seem to be overly predatory. Mario Run and Infinity Blade are still my favorite mobile games ever.
Has there been any news on the Zelda mobile game since it was initially rumoured by WSJ in May 2017? Has it been canned or did it never exist?
Define "booming" though.
The mobile games raise awerness for Nintendo franchises as well as make money for the company.
I really enjoy nintendo's mobile games, and I hope they keep making them!
I received an email from Nintendo recently giving me a chance to apply for the Mario Kart Tour beta. I'm kind of curious.
cool...i love Nintendo and the mobile apps they have created thus far.
@westman98 “The dying 8+ year old 3DS made as much revenue as Nintendo's entire mobile business. That's...not too great.”
All a matter of perspective: “Nintendo’s new mobile business made as much revenue as their well established 3DS. The future looks...great.”
Shame I have yet to spend a cent on any mobile games since they all require active data connections, which is an immediate deal breaker for me as the most common times I'll be playing a game is on the subway...which is why the Switch is far superior anyway
That's good to hear. I just bought Super Mario Run and it's a fun game. I just wish they changed the awful music for the Remix 10 mode. I'm also looking forward to Dr. Mario World.
@asmi8803
"Nintendo's mobile business made infinitely more revenue than the well established Wii and DS combined. The future is incredible!!!"
Why do they never mention the 3 or 4 official Pokémon mobile games alongside the other Nintendo mobile games?
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