As the holiday season is now underway, Nintendo's television advertising within the US has steadily increased. According to GamesBeat and its partner iSpot.tv - a real-time television ad measurement company - Nintendo was the second highest most-seen video game industry brand from 16th October through to 15th November.
Nintendo gained 755 million impressions from 18 commercials which aired over 4,800 times. The Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! spot was the most-seen, gaining 198 million impressions. Nintendo's commercials predominantly targeted younger audiences during programs such as SpongeBob SquarePants and Family Guy, across networks including Nick, the Disney Channel and Adult Swim.
PlayStation once again took out the top spot, earning close to 1.5 billion impressions from 13 commercials that aired more than 3,200 times. The Red Dead Redemption 2 spot earned 694 million impressions, and top impressions came from sports networks including ESPN and Fox. Microsoft's Xbox dropped to the fourth position, after gaining 404.2 million impressions from five advertisements that ran over 1,500 times. A spot for Fallout 76 was its most-seen, earning 318.3 million impressions primarily from sports networks.
Although no spending estimates for individual brands were provided, overall it was estimated the 29 brands spent roughly $78 million across 98 commercials that ran 18,900 times. Advertisement impressions also jumped from 3.2 billion in the previous period to nearly 4.5 billion.
[source venturebeat.com]
Comments 24
Let's play spot the "WTF".
Nintendo's commercials predominantly targeted younger audiences during programs such as SpongeBob SquarePants and Family Guy, across networks including Nick, the Disney Channel and Adult Swim.
"A spot for Fallout 76 was its most-seen, earning 318.3 million impressions primarily from sports networks."
That advertising money should have been invested to...you know...developing a functioning, competent, and content-rich game with minimal bugs and glitches.
And that money could also have been used to fix that "canvas shortage" as well...
@Knuckles-Fajita I watched adult swim as a kid (well adolescent) and not as an adult. It was mostly just anime that the suits realized was violence heavy or thematically dark after making the animation is only for young children mistake. Gotta get that otaku crowd.
In Shanghai here - I saw a TV spot for Pokemon Let's Go offered by an import retailer on the public bus system this week. It's the first console game I can remember seeing on a TV spot. We see mobile stuff all of the time, and Cafe PC games like CS GO or Dungeon Fighter Online.
@westman98 I agree that fallout 76 is bad but i have over 100 hours on it, still playing with my friends and i really like the game somehow.
I'll admit that I love Bob’s Burgers/American Dad/Adult Swim (but not Toonami - needs more Ghibli). I've also been seeing lots of ads for Nintendo Switch airing on Comedy Central.
At least Nintendo is promoting exclusives.
Family Guy is not for younger audiences. LUL
I see a lot of Nintendo commercials also here in the netherlands
@westman98 that’s not how the real world works. Had they taken out their marketing money to fund development, they would have sold less games earning less revenue.
That said, Fallout 76 seems like a torm of a game and the bag excuse was ridiculous, so the game was defiantly underdeveloped.
Let's be real here. Pokemon, and Nintendo in general, are in a spot where they don't need to overspend on advertising. The moment a new big Nintendo game is even hinted, us highly engaged fans won't shut up about it. Even casual fans that just see a new Nintendo game from a series they like will just pick it up regardless of advertising.
@westman98 I'm sorry to say that, but you're completely wrong. Everybody knows the canvas shortage is worldwide.
does impression mean 'how many people viewed it'?
@Knuckles-Fajita "targeted younger audiences during programs such as ... Family Guy"
No lie, I was going to post that, if I felt like posting again and getting attacked some more. Getting attacked and cursed at is one thing, seeing the post that attacked and cursed you get 5 likes makes me think it isn't worth it. I'm thinking with your rep that must be a regular occurrence for you, huh.
@superpotion An 'impression' in marketing is a measure of how many pairs of eyes have seen your content. If you scroll past my comment here, that is an impression. If you reply to me, that is an 'engagement', and if you buy Legend Of Zelda: Majora's Mask because you saw my username and had a positive experience interacting with it, that is a 'conversion', or simply a measure of how many consumers who were impressed upon or engaged with a marketing campaign proceeded to purchase a product.
@Knuckles-Fajita Lmao, I was visiting my mom when I read this and she thought it was a "WTF?" moment, too.
I'm pretty sure Family Guy is not for children...
Nintendo targets the younger and young-at-heart audiences. Sony targets the teens and older audiences. Both Sony and Nintendo are great game companies, both have their great IP's...both (with nintendo starting to catch up) have a massive library of games. Who really cares about who watched more...I try to skip as many commercials as I can, and really never watch them...it's like watching people 'buy' a long-collection of commercials on DVD...oh wait, they actually made DVD's with them!!!! Anyways, why is this site seeming to become like other sites in starting console wars and hate between companies? I think when magazines were flowing (Nintendo Power, Sony Playstation and X-Box Magazine) it was always X-box that was always putting down the other companies...as I continue to look through all the magazines I have (every nintendo power and playstation magazines...and yes, Game Pro, Game Inforcer and Electronic Gaming Monthly), nintendo and sony rarely...if ever...put down one another...and they both seemed to copy one another too...analogs (granted there were analog controllers made by 3rd parties for the Genesis/Super NES era...were brought into play by nintendo...Sony then made...however, Switch could be some-what counted as being like the VITA for off-tv play, and the 3DS is not something new, except for having 3D used in a handheld, and even that was used before in the 80's and early 90's in various toys and game gimmicks (remember the old classic Tiger Handhelds...some of which used 3D images with the usage of glasses). Don't know how I got off topic, but for some reason, every company copies off of another in some ways or the other.
This is talking about impression not sales. So the title is already FLAGGED MISLEADING. Impression doesn't lead to sales numbers. That would be different. I think we got a some paid trolling to make mislead NL articles.
PlayStation didn't really "take the top spot". What happened is more people watched the shows during which PS ads were aired. Not sure what we're really talking about here. How much did each company invest in advertising? Also some games require more advertising than others.
@Ryu_Niiyama well, in cn's case it's Christina Miller's fault. Everyone hated Stuart Snyder, mostly for the live action stunt and trying to turn cn into Disney but honestly it'd be better to have him back. He at least tried and had a few gems come out during his rein such as adventure time, the original ben10 generator red ect and respected the old stuff. Miller on the other hand seems to be scared of kids seeing anything that dosent lower intelligence and managed to lose cn's hold over pokemon which they've had hold of for little over a decade and let the place be overrun by so called "Cal Artists". I mean, I don't mind the style being used with gravity falls, SVTFOE or gumball. but using it on reboots of series that had better artwork prior like thunder cats and teen titans was by all means a mistake. Even cgi would be better tbh
Wow, marketing and business use the numbers to shape their future plans, laughable. What do they call it when I fast forward the add breaks, or turn my phone over while I wait for the advert to finish.
Stats are for geeks!
@Kevember Yep, this is exactly right. It's also important to note that I'm A Celebrity and X Factor have the highest ratings on TV the past few weeks, meaning they are the most expensive places to put your advert. However, the audience for these shows is also so broad that a lot of those "impressions" will be by people that have no interest whatsoever in gaming. So you are quite right to question the comparison!
@Shadowmoon522 what? What are you talking about?
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