Sony and Microsoft both offer games that cater to younger audiences, just like Nintendo offers a selection of games aimed at more mature fans, but their focus is very much geared towards older consumers. A quick glance at the content shown during E3 this year provides a clear picture of this, with Nintendo's family-friendly image shining through in the likes of Super Mario Party; Sony's presentation featured much darker overall tones on the whole and some staggeringly brutal violence in The Last of Us 2 that would have parents in an utter panic.

Of course, this trend has been going on for some time, with Nintendo taking control of the younger and family markets while others tend to dominate the scene for the older age brackets. Despite the occasional higher profile release, Sony and Microsoft do tend to pay far less attention to this area than the 'Big N', and this is naturally great news for Nintendo on the whole.

Speaking to The Star, Nintendo of America president Reggie Fils-Aimé says that Nintendo is happy that its rivals don't pay the market as much attention, claiming that childhood affinities with key franchises stay with people as they grow older.

“We are happy that they don’t. It’s been an incredibly important market because the kid who’s 5 or 6 today is going to be 12 or 13 and not all that many years later 18 or 19... And when you have an affinity for Pokémon or The Legend of Zelda series or Mario Kart or Super Mario Bros. that affinity carries with you.”

His words certainly seem to make sense here; for many, the games and franchises we love and experience at a younger age can mean more to us than newer titles ever could. Even twenty-or-so years later, seeing a new release for a franchise such as Pokémon or The Legend of Zelda can bring on those same levels of excitement first felt as a child for some, ensuring that Nintendo has a grip on you throughout your entire life.

Do you agree with Reggie's statement here? Are you one of the many who first experienced Nintendo games at a young age, still finding yourself hooked today? Let us know your thoughts on the matter in the comments below.