
If you're in the UK then you'll be acutely aware that this week, one of the Royal family will be getting hitched (on the same day as the FA Cup Final, which strikes us as pretty poor planning).
Nintendo UK has sensed the marketing opportunity here, and has been slapping up special Super Mario Odyssey posters on the London underground.
This is a canny piece of promotion if you ask us, and a neat way for Nintendo to get in on the hype for the forthcoming nuptials. Let us know if you've seen one of these posters by posting (ho ho!) a comment below.
[source twitter.com]
Comments 81
ho ho!
Vive la république
Aaaw Id love one of those huge Mario posters!
I seriously don't understand the British love of their royal family. As an outsider the whole idea of royalty in 2018 just strikes me as borderline lunacy. More traditional perhaps, but just as incomprehensible as the hero worship people give athletes and celebrities.
To each their own. I don't have to understand it.
Well, let's just hope that Meghan is not mimicking Peach's pose during the vital moment on Saturday...
I like we have a royal family, but this wedding is a nothing, he's fifth in line for the throne. Also marrying an actress, so really don't understand the greatness
Royal Wedding or FA Cup...
Hmmmmm....
I couldn't be more bored of hearing how hard a childhood both these people have had... yeah yeah... it must be so hard for them both...
relatively speaking with the rest of the world they have lived charmed life....
@heavyarms55 - we don't love them the rest of the world does and it brings millions and millions in tourist revenue... to move away from the monarchy would seriously damage our tourist industry...
@bunkerneath - to be fair he is the coolest royal we have seen in our life time - although Philip is a close second and the fact he is marrying a divorced actress is just adding to his swagger in my eyes...
@Heavyarms55 There are some Brits like myself who see it your way.
@Heavyarms55 they’re part of the furniture. And if we didn’t have them we’d have to elect a head of state, which we’d inevitably mess up every few years. No one wants more politicians!
@Stocksy FA cup for sure. That’s a trick question right?
Mario looks nothing like Prince Harry dressed like that. If Nintendo really wanted all in they’d release the Nazi SS outfit for Mario.
@Bunkerneath we don’t get a bank holiday out of it so I’m not interested. It’s the least they should do for having to put up with it😂
@StuTwo that’s coming in the new update
Saw one on Monday when I was in London. Didn't have time to snap a pic, but I thought it was hilarious and a pretty neat idea. Hats off to Nintendo on this one.
What wedding. I know about the fa cup
So much toxicity towards this young couple choosing to get married. Also, it's not Wedding OR Football. The FA Cup will be shown later in the afternoon, the Wedding should be all but over at that point.
I'd say the majority of Brits are indifferent to or simply tolerate the Royal family. It's the British tabloids that love the Royal family.
Now the Royle Family, that's another matter entirely. They are universally loved, and rightly so.
@Heavyarms55 - the real obsession is with the media, not necessarily with the public. Sure, there are plenty of people who love the royals but it's no where near as much as you think. Personally, I care nothing for them, don't hate them, don't love love. It's the media's obsession I can't stand.
@NintendoLife - "which strikes us as pretty poor planning" is that meant to be a joke or ironic?
Smart move. Whilst I don't really care about the royal family, a massive number of people do.
I remember the celebrations in my local town for William and Kate's wedding. It was intense and impressive how many people cared about it.
@JaxxDuffer
That's not at all true. Whenever the public is polled, the royal family still comes out with overwhelming support:
https://yougov.co.uk/news/2015/09/08/monarchy-here-stay/
68% favourable, only 9% unfavourable.
Good luck finding any politicians with those kinds of numbers.
The difference between the Royals and Princess Peach is Peach doesn't expect her loyal Toad subjects to foot a 20 Million coin security bill.
Mario does it for cake.
@Heavyarms55 There are 12 monarchies in Europe total and some of the most progressive countries on the continent (like UK or Sweden) have kings and queens. British one is probably most well known because Britain has a good way of marketing them to tourists and the Queen technically also reigns over Canada and Australia. When was the last time you've heard about the King of Spain or Sweden doing something significant?
There is some merit to the idea of a king as someone who was raised to be a ruler and a statesman all their life, even if it is very archaic. The downside is that a country could be stuck with a bad one for far too long. Not that some countries don't do that with fraudulent "elections" anyway, reelecting the same president over and over again.
Watch out girl!! They got a whole lot of teacups in those palaces!
Poor Megan...
@JaxxDuffer Having a royal wedding and major sporting event happening on the same day in one of the world's busiest cities doesn't strike me as very sensible. I'm just glad I'm not having to travel around London at the weekend - it's a nightmare at the best of times.
It's hard to understand the fascination that some have for royals. It seems to me they never have anything interesting to say. Or is it all about Kate Middleton's dresses I wonder? It sells mugs so it's alright... If my daughter tells me she wants to become a princess, I'll tell her to do something interesting instead
@Dezzy - what about my post isn't true? There isn't anything in that article that supports or denies what I said. Just because someone may support the monarchy doesn't mean they are obsessed by it, those are two different things. I think the monarchy is good for the country, doesn't mean I have to like them.
@Mr_Pepperami Exactly... I will try and avoid all wedding related nonsense with a fifa session....
shame the world cup expansion isn't here yet.. could do a whole qualifying and tournament in the build up... (although not sure qualification is in the expansion for some reason).
Football and royal weddings, sheesh. 🙄
E3 can’t come fast enough 😉
@Mr_Pepperami it’s a tie in with Wolfenstein 2 I understand
@Heavyarms55 British here and a lot of us can’t be bothered with them either, but other countries love them and it promotes a lot of tourism.
Well free advertisement for the Nintendo Switch, so yay!
I'll be too busy competing in the Splat Fest. Come on Donnie!
@Anti-Matter Nintendo must of done a great job brainwashing you.
Forget Meghan & Harry.... Peach And Mario is the best couple of 2018
@Anti-Matter
Well people in the UK are more interested in the Xbox One or PlayStation 4. While the Nintedo Switch is doing well, I don't know that many people who own a Switch (well it's more than the Wii U).
The posters will make it aware to people in London that Super Mario Odyssey exists. Such a fantastic game!
@Fuz
Well the wedding is a one life opportunity. You can play Pokémon GO any time. Not that I plan on watching it.
@Damo - oh, I'm sure it will be challenging, but it's not like multiple events haven't happened on the same day before. We have bigger disruptions with strikes and maintenance works and they occur much more frequently. Plus no couple, regardless of stature, should change the biggest day of their lives because of a football match.
After you’ve gotten your fill of news of William and the duchess can you really be bothered by Harry & Co? I don’t think so. Hopefully Nintendo sells a few copies though
VIVA REPUBLIC
I've seen a poster at each of my stops this week. It has reminded me how much I love playing Odyssey, but also how comical it is that we still have a Royal family.
@Heavyarms55 Off with his Head ! 😁
@Heavyarms55 lol America has the Kardashians and Trump. MSM is terrible globally
Imagine if Tuxedo Mario, Wedding Peach & Dapper Bowser mascots (roled by peoples inside the mascots) appear on Royal wedding, watched by Mllions of UK peoples. 😁
@Heavyarms55
That's a little bit of a sweeping statement that if you don't mind me saying.
I think it's safe to say the majority of Brits couldn't give a toss about the Royal Family... It's more the press and tourists who obsess over them
https://www.republic.org.uk/what-we-want/monarchy-myth-buster
@Heavyarms55 I don't understand the love for the British royal family either. Lots of us in the UK don't. But hey, they bring in millions of tourists and sell newspapers, and they affect my private life in no tangible way whatsoever, so I'll let them be.
@Savino France... LOL. Yeah people travel through it to get to England.
I do love the French... although one word in that sentence is the complete opposite of what I mean...
"Boring country".... Jog on.
@Damo Erm, the royal wedding isn't taking place in London; it's happening in Windsor. Just the FA Cup in the capital. So you can stroll around the Tate Modern or whatever as much as you like!
I’m not too bothered by the Royals either and won’t be watching the wedding. It’s a little weird how we the British Public keep the Royals on their pedestal like the Truman Show in the sake for tradition and tourism. Sick even.
@Fuz I hate to continue taking this away from gaming, but what evidence do you have for the claim that our tourism industry would be adversely affected were Britain to become a republic?
I think you're all missing the point, which is the kind of nimble, topical and clever marketing that makes me wonder what's happened to Nintendo UK?
Tourist industry wouldn’t be affected we had no Royals
Tourists that come to UK don’t bother with the usual Buck House, National Gallery etc. They go on Trotter’s Ethnic Tours.
Places you’ve only heard about in fairytales; The Lee Valley Viaduct, the glow of Lower Edmonton at dusk, the excitement of a walkabout in Croydon.
Tour comes with traditional British Fare (Dona Kebab)
Love the posters! that's the only royal wedding I'd care about, couldn't care less about the real life royal wedding.
Cool
@Stocksy "relatively speaking with the rest of the world they have lived charmed life...."
He was 12 when his mum died in a car crash. There's a lot more to life than having stuff.
I see them every day on my way to work.
Nintendo's marketing and pr departments are on another planet in terms of quality compared to the Wii U days.
These have been at Euston for the past week (although they seem to have disappeared today). I was shocked to see Nintendo advertising! (I haven't seen anything since the Switch launch)
@Savino
topless beaches > little old lady
wine > warm pint
cheese & croissants > fish & chips
As an American they had me at topless beaches. 😆
Nintendos more invested than Meghan Markl's father
@Damo
I bet the Met Police officers who are paying off their summer holidays with the overtime this weekend are pretty pleased about it.
Though think of the dilemma I'm in, living in Glasgow, wanting to watch the English FA Cup Final the same day as a Royal wedding (something for the unionists) and the Scottish Cup Final featuring Celtic (something for the republicans). I think I'll stay in....
@Savino
No, the incidents in tourist-populated areas continue to take care of that.
@Fuz yes, I read that article when googling before I posted to you, among a few other bits, am also familiar with ‘Republic.’ A supporter of that cause, in the interests of full disclosure - in case you hadn’t guessed. 😂
I appreciate the long, interesting, well written and civil post and agree there may be a ‘destination marketing’ aspect to these types of large scale events. But the economic benefits outlined in the article you linked are pretty spurious - much of the data put forth in such articles seems to conflate tourists visiting historical Royal buildings because historical Royal buildings are rather nice with visiting said buildings because we have a constitutional monarchy in 2018. They also rarely seem to make any attempt to offset annual spend on the Soverign Grant and related security expenses. Most of the sensible writing that I’ve come across states pretty clearly it’s not possible to really quantify, with any degree of certainty, the economic benefit, or lack thereof, that the royal family brings to the UK through tourism.
To be clear, I did not say they didn’t bring that benefit. I do not believe it’s possible to make that claim with any degree of certainty. But nor can anyone claim the opposite, as so many in this debate seem to do unquestioningly.
I honestly don’t understand all the interest and hype behind this wedding, is it because they’re essentially celebrities in the UK? And why on earth are so many people around the world so excited for something so miniscule to that scale, all the royal family from my knowledge can theoretically do is add their 2 cents into situations like anyone else. So this wedding shouldn’t be doing anything on a grand scale right?
@StuTwo Very nearly sprayed tea over my pc because of you! Bravo
😝
The only good thing about this wedding from the regular joe perspective is that there is less Kardashian’s in the news.
Sorry, UK. I don’t care about your royals or how many babies they squeeze out.
As an Englishman I couldn't care much for the Royal Family......let alone about this wedding!
I will instead watch the FA cup final and play on my Switch- maybe more Zelda or Mario woop woop
I have very little interest in the royal wedding, but that's a pretty neat piece of promo material!
As they are the Royal Family of Canada as well, we are acutely aware of the impending nuptials. They're not just your Royals, you know.
@Savino "Brazil"
Carnival > Canne Film Festival
I wish the royals well in their marriage.
@ImagineerNik yeah I saw it a few weeks ago so they were ahead of the game on this one. Like the royals or not, it's a positive thing that people can come together and spread a bit of collective joy about so it cannot be a bad thing.
Start the egg timer for the divorce proceedings on Saturday, then.
But seriously, could not a FCUK give.
And I'm British.
@Heavyarms55 if it helps the royal family is more of a symbol now iirc and have far less power then what they had over 200 years ago.
The only Royal Wedding that matters.
@DarthFoxMcCloud
I sometimes think that Canada cares more about the royals than the UK does.
Is this really a royal wedding though? It's a rather suspect Prince and an actress getting married.
@Heavyarms55
It's a small minority and media hype that love the royal family. The rest of us couldn't give a fudge. The whole royal family thing is mainly for world image as it brings in stupid amounts of money through tourism.
So! As has been made very clear to me, but MANY replies, not everyone loves the royals, and it's mainly a media/tourism thing. Gotcha! You guys can relax now! I have been educated! Thanks!
@Fuz I guess I do not agree that tourism would be negatively affected, at least not in the long term. So we’re perhaps at an impasse there and must agree to disagree.
As it’s an economic argument I also do not really think it’s possible to separate one aspect of it, tourism, from the wider economic context - though I understand that your original point was intended in response to something else
Good exchange, I enjoyed it, thanks.
On topic, good poster, excellent marketing 😂
@AJWolfTill thanks.
I know it’s unfair on Harry though. Almost everyone in our upper class sympathises with the Nazis - his grandmother was a big admirer and his great uncle Ed too. Why single out Harry?
@electrolite77 wow. I’d not noticed that. Nintendo doing good clever topical marketing in the UK... are we in some sort of Bizzaro alternate reality?
@Heavyarms55 I'm in the UK and I don't understand why one family has to be better than everyone else. Royal Families shoukd be part of the past, not the future.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...