Video: Nintendo Pushes The Social Play Angle With Switch Super Bowl Commercial

This will cost Nintendo a fair few Bob to air. I'd like to know how much but I know that it's super expensive. The most expensive per second commercial timeslot in the year anywhere in the world. It's a great way to do it in style and the timing is just about right.

While UK&Ireland will probably get a few billboards at bus stops.

First time I see kids in Switch merchandising. (in the extended version)

So many friend codes to collect and trade!

I think this is the most compelling and clearest sell of the Switch's concept yet. Not five seconds into the commercial and you're playing the game immediately, and for all hours of the day after that. Nintendo's marketing department found a clue since last generation. Good selection of music too, "Believer" by Imagine Dragons, which I can't help but think isn't coincidentally titled.

Welcome to the big leagues Nintendo! It's about time!!

Imagine if they did this for the Wii U.

@SLIGEACH_EIRE In the past it cost 4 million just to run a 30second spot. I don't even want to know how much now.

This is great. Hopefully people notice it, remember it, want it and are actually able to find one.

Good job on Ninty for going for superbowl. I've never watched it but I know it's a pretty big deal over there.

Wake N Zelda?!?

And did each of those students have a Spla2n game card?!?

Still feeling the hype. I need it!

That wasn't half bad; no where near as cringeworthy as the last extended one posted earlier.

Personally, I think when Nintendo realised they needed to up their marketing they knew the Wii U was basically a "bust" and any further major marketing costs would Be money down the drain. With a new product, they seem to realise they need to go all out from the get go.

Must have cost $millions but they need to get the message out there.

@SLIGEACH_EIRE Well they aired a Pokemon commercial last year, that like this in its entirety was quite long. But during the Super Bowl was cut down to 30 seconds, I guarantee that this commercial too will be cut down to 30 seconds for the actual Super Bowl.

Great commercial. Just as slick as the initial reveal in October, with similar messaging. I can't help but think that this is the type of video that should have lead their January Switch event instead of the limp, uninspiring presentation we got. Hopefully they keep this up.

Great news...this is one thing I was mentioning for the past few years, that they need to advertise during the super bowl...a great time to advertise, and a time when Sony and Microsoft even do...even sega did in the past. Also, even though not the best commercial, it's good that they show various ages playing it throughout, as it shows that it'll appeal to everyone (more towards the teen-college age), as what they showed more of. Good to know that nintendo is putting their money to use finally, and hopefully they remember to even advertise this way next year and continue onward, even past the launch...keep people wanting it, and continue advertising, even if it's third party titles, keep advertising for the Switch...it sells more people onto it!

DOOD!! SERIOUSLY!!? GO TENDO GO TENDO GOOOOO!!!!! I am NOT going to watch it here! I wanna savour some of the magic for when it airs!

@duffmmann This is the extended cut. There is also a 30 second version that mostly focuses on the 20-ish dude playing Zelda.

I like the idea, i like the ad and i like that they're finally making strong marketing decisions to push the Switch!

YAY....!!
Finally some kids in Switch commercial !
It's clearly Nintendo is console for EVERYONE !

Lol: So not only the joy-cons are waterproof, the pro-controller can also withstand a washing-machine!

Spoiler: Some people were true. Its a giant hinox, not a moblin. Very cool creature though. End of spoiler.

Great commercial, though this is the extended cut. The version that will play in the Super Bowl is about 30 seconds and focuses on the guy playing Zelda.

@RoboBubble Figured as much, no one would pay for a minute and a half commercial at the Super Bowl, plus when could they even air a commercial that long anyway?

Probably analysing too much but whoever decided on the Imagine Dragon's track was very good.

Lyrics are perfect to go with the idea of Switch being the new way to game, and Nintendo wanting to change from the Wii U failure.

"First things first, I'm a say all the words inside my head
I'm fired up and tired of the way that things have been"

Could reference failure of Wii U as major gaming platform, or just current consoles in general.

"Second thing second, Don't you tell me what you think that I can be, I'm the one at the sail, I'm the master of my sea"

Referencing that Nintendo do what they want and don't conform to normal console standards e.g. Xbox/PS

"Last things last, By the grace of the fire and the flames, You're the face of the future, the blood in my veins"

Switch (Portable and home console) being the future of gaming.

and the obvious one the chorus suggesting it's time to believe in Nintendo again as a major gaming platform with the Switch!

All in all good stuff!

But the super bowl commercial is edited to 30 seconds and only shows Zelda footage.

@SLIGEACH_EIRE Billboards at bus stops?? That's a bit expensive, I was thinking more like adverts in the lonely hearts column in local newspapers

These switch Commercials are really good

This is the best commercial Nintendo has produced in over a decade.

Hot CAKES are coming!!

I know I shouldn't be impressed that Nintendo is starting to properly advertise its own console, but... well, I'm just happy I won't just be seeing Playstation and Xbox ads in the wild anymore.

Here come the Switch is getting more advertisements than Wii U ever did in its lifetime jokes.

Smart move. I'm Italian and I have pretty much nothing to compare to the Super Bowl (within sports, that is - the final game in a soccer championship is pretty big, but nowhere near Super Bowl level-big; that said, I have seen something big last year, namely the final match being opened by a musical number, courtesy of Alicia Keys), but I know the audience is measured on a national level (well, on a United national level... gah, you get my point!).
So yeah, Switch getting recognition in the entirety of the U.S. is indeed a smart marketing choice.
If they can get the whole stadium's audience to go along that awesome White Denim song after this commercial (which I prefer to the one in said ad), it will be a win-win all around.

Too many controllers 😂

WOW! SUPER BOWL!

@Manjushri I think the chorus is very catchy, certainly been playing around in my head since I listened.

It's not upbeat in the traditional sense, but certainly has a feel of Nintendo fighting back in the home console market.

Also Imagine Dragons have previous with Assassin's Creed 3 which helps to link switch with potentially AAA games.

A Super Bowl commercial is a good sign but Nintendo must not stop there. They need to run ads daily up to and beyond launch. I hardly watch tv anymore but I see a PS4 commercial pop up often when I do, and Sony already is leading the console market.

Love the music choice and the editing.
Their marketing is so much better this time, you wouldn't believe it's the same company that made the 'Wii My First Tablet'

Shame there's no Switch in stock in the States!

Wow... Nintendo advertising during a time that's not just "kid-time" (read: Superbowl-time)? Perhaps Nintendo advertising is finally starting to get the message. Now to get Switch commercials during WWE, prime time TV, etc. and other TV times that people who have the greenbacks to buy the Switch can see them. Keep going Nintendo.

I also love how they're marketing around the student crowd as well. I have a feeling that the scene with the guy playing Street Fighter whilst waiting for his washing is going to be very relatable when I go back in September

Great commercial for the most watched commercial break of all year, but it lacks the Nintendo usual whimsy... Maybe it's for the best, though.

Nah, the 5-minute European video was better. Less kids, more drinking games and toilet action.

It's a pretty good Ad apart from one potentially major flaw as I see it: In the exact same way the specific look and design of the Wii U name and hardware confused many people into thinking that it was just an accessory for Wii (or whatever they thought it was), the games Nintendo has to show off on Switch could possibly convince some people it's just some kind of add-on for Wii U this time around (or at least that it's maybe not that much different).

If Nintendo had a bunch of genuinely brand new, cutting-edge, major AAA first party titles to show for the system (and third party too), even if they were all just sequels to its most popular and beloved franchises, I think that possible issue could and would have been entirely avoided. Instead it has a lot of games that are either direct Wii U ports (including The Legend of Zelda: Breath of the Wild) or look like they are basically 1.5 versions of current Wii U games (certainly as they come across in this Ad). In fact, it sometimes even looks like we're watching a new Wii commercial—and I meant Wii, not Wii U—with games that could have come from the Wii era and even run on the Wii.

And that's probably the biggest problem with the launch lineup and launch window games as I see it in terms of selling this thing to both the hardcore gamers and the masses of casuals out there—it kinda doesn't look like something entirely new and/or cutting-edge (even though the whole multi-mode thing is obviously very cool).

But, it's a decent enough Ad other than that. And the final image of the full system at the end of the Ad at least makes it pretty clear that it isn't just the Wii U though—which is very important.

Fan-freakin-tastic.

Good to see Nintendo really marketing this. Decent commercial and will get tons of eyes on it. Well done!

@Manjushri I do agree that White Denim was a much better choice to represent Nintendo. If you close your eyes, this commercials sounds just a bit too much like a Sony ad...

@Spoony_Tech I was reading an article about the cost of a 30 seconds commercial in the Super Bowl this year and is between 5 and 5.5 Millions!

@SLIGEACH_EIRE

Just the 30 second version of this ad will cost Ninty between $5-5.5 million to run.

I'm so proud. ;___;

Heck yes!! Great great news

Ah, yes, Super Bowl commercials... The only part about football that I care about! I'm more of a baseball and hockey fan myself.

Wow! Great place and time to advertise. Go 'head Nintendo!

It's your turn now, EA. Don't be stingy.. Release a Madden for Switch this year. Since this commercial is airing during football time.

It's nice to see The Big N finally doing some heavy marketing. It's time to take this fight to the streets!!!!

They should just run this and other ads for 20 or so minutes instead of broadcasting the halftime show.

Still see no real reason for me to purchase a Nintendo Switch day one, but it's good that nintendo is at least trying to promote the switch. I will just be picking up Zelda Breath of the Wild on the Wii U instead, but I might eventually pickup one in a year or so if I see enough games to justify the purchase, or if the system get a price drop or a good bundle.

@Spoony_Tech Can you believe it?

Woo-hoo! They did it. I'm so proud of them.

As somebody on here recently pointed out to me, Nintneod did have a SB commercial last year for Pokemon, but it was more a commercial for Nike running shoes than anything videogame related. Probably sold a lot of onesie Pikachu pjs though.

This is the real deal though. Maybe they should make a Switch commercial where everybody is wearing Pikachu oneies. Would certainly be memorable.

Really appealing hardware + double functionality as console and handheld + best game they've ever made (Zelda) + big leagues advertising =

recipe for success

@impurekind "possibly convince some people it's just an add-on for Wii U this time around, or at least that it's maybe not that much different" I think the issue with the WiiU is nobody actually knew it existed or what it really did. Who are they going to confuse with this, the 12M people that actually bought a WiiU? The branding is pretty different here. And the visual messaging. The too-hip gray & sepia color scheme of the ad, the people shown in the video (except the father & son duo, but given it's a Super Bowl commercial that's a good bet to demo that aspect.) Not too many people are going to be directly thinking WiiU here. Some will think Wii, with the motion controls. But WiiU is so little known to the mass market. As for he games.....how can the games look the same, the WiiU has no games!

Seriously, though, MK8 is the only port, and that's by far their #1 seller, so they're not going to avoid advertising that. Switch was practically made as a Mario Kart Machine. Splatoon is relatively unknown to those that don't already have a WiiU (and/or don't live in Japan), so it won't look like a rehash. Plus it's a full-blown sequel, not a port. And Zelda, while WE know it's a WiiU game that's ported last minute to Switch, the market not reading sites like this (which is who the commercial is for) they do NOT know it's a WiiU game ported last minute. As far as everyone not reading this thread goes, Zelda: BotW is a Switch launch game they also have a lesser version of for the Wii

One place that I somewhat agree is the emphasis on the multiplayer aspect might become overcrowding. I can see Switch becoming the "local multiplayer machine" and drifting away from longer single player experiences. That would be unfortunate - it would be very popular in Japan, would play out well in a handful of Western cities, but would go down dismally in the "Street Pass Free" zones.

I have yet to see a single individual playing Pokemon Go. Not one. I've only seen 2 or 3 kids, EVER, playing a 3DS out and about. And this isn't even rural! What are the odds of finding a wild Switch to play with?

Well, even though I just saw the commercial here at least I have a reason to watch the Super Bowl just to see the commercial air. As I'm from Pittsburgh, and the Steelers didn't make it to the Super Bowl this year (no bitterness), this will be cool to see.

Go ATL!!

@duffmmann I know, but Nintendo will be the only one's footing the bill here on their own. Nintendo are notoriously stingy so for them to do this is massive. They possibly looked at the success Pokemon GO had and are hoping to replicate it.

@Rize1200 Thanks for the info.

Anyone else finding the irony here, in that Madden isn't coming to Switch?

@Firelork They got rid them. Info from a long time ago.

@JaxonH When I saw that guy waking up in bed and started playing Zelda right away I thought of you. Every morning the first thing I do on my 7 tablet is check Nintendo Life. I really do need help.

Wow that was a horrible song. I'm guessing it's big and popular now though which is good and keep the tradition the past 2 years of Nintendo making what looks like Apple commercials. Lyrically the song matched, certainly made by a real western ad agency.

First I've seen of that energy shooting game, made me think Kamehameha but it could just be electric current on a wire, need to find out more.

@rjejr That Pokemon commercial was more the Poekmon company then Nintendo. Sure Nintendo owns a good part of them but I'm not even sure Nintendo paid anything for that.

@gatorboi352 "irony"

Wow, nice catch, can't believe I missed that, it's so obvious. Anyway I think we're all just so happy Nintnod is blowing $5mil on a SB commerical - probably 10x their total advertising budget for Wii U over 4 years, that even if they just showed the guy on the toilet for 30 seconds we'd be happy. But yeah, the irony is strong w/ this one.

@SLIGEACH_EIRE
I've not seen one TV advert on any prime UK channel yet.
Nor have I seen any posters or billboards.
My local game store has one small TV at the corner of the store playing the initial reveal video and underneath that some empty DVD size cases with poorly printed out small images tucked into and positioned centrally in the case of each game available at launch.
No price, no dates. Which will no doubt equate into next to none sales here on the Isle of Man.

@spyro202
Oh, I know. I was just trying to make
a dumb joke.

@rjejr
Made me think of the Harry Potter showdown with Voldemort

@Spoony_Tech "Poekmon company "

Yeah, that was my feeling last year too, all PC, no Ninty, and that's what I told th guy, but it is technically sort of related and I think the arguement can be made it did benefit Nintnedo. Wasn't a commeical for Wii U or 3DS, but Pokemon isn't on PS4 or Xbox 1 either.

Just think, Zelda BotW is on Wii U, perhaps one of Wii U's biggest games ever, and it's getting a commercial. FOR THE PORT.
I'd go off on that but I'm afraid it's still not to late for Ntinedo to change it's mind and pull it.

@impurekind
"the games Nintendo has to show off on Switch could possibly convince some people it's just some kind of add-on for Wii U this time around (or at least that it's maybe not that much different)."

Heh, people remember the WiiU exists? Taking the Wii name out of that new console is a major step up, since it''s correlation with the wii brand thought it was an add on confused the general market. When they see the Switch name and new logo, they don't confuse it with another name or logo that's already on the market unless some other brand in a far-off land in Malaysia owns that name and a poor variation of that logo that sells cheap perfume for $80.

"even if they were all just sequels to its most popular and beloved franchises, " Splatoon 2 says hi.

"Instead it has a lot of games that are either direct Wii U ports (including The Legend of Zelda: Breath of the Wild) or look like they are basically 1.5 versions of current Wii U games (certainly as they come across in this Ad)."

Heh, EA got away with selling their Maddens that somewhat look the same every year and they got off fine.

Making a bit of a monty mole out of an anthill.

Edit: sorry forgot to link to your username.

@JaxonH I've only seen the 1st movie twice. Nobody liked it so we haven't watched the other 7 yet and I think we own the last 4 on DVD.

Kind of crazy there aren't more HP games not involving Lego's. We have the game on Wonderbook, but even you probably don't own a Wonderbook, so the less said abut that the better.

Of course the 20 something hipsters in this video aren't exactly kids. I did notice that 3 seconds of Just Dance that looked like people having childlike fun but the rest was fairly competitive. Of course this is a SB commercial, not the Nickolodeon Awards, so it's perfect for what it is. Half the people watching it are going to think Apple has a new videogame console. jk

@rjejr
Good news and bad news (well, for you anyways)

Good news is Switch online service will only cost the equivalent of $17-25 per year. That's what's up. THAT I can do. I wasn't gonna pay no $60, but for an Andrew Jackson once a year? Ya, that's worth getting voice chat in all my games, and more games that have online.

It's the best news we could have hoped for really.

OK the bad news (for you). Project Giant Robot is officially canned.

Nintendo seems like they kind of know what they're doing a bit more.

The only realistic use case proposed in this video, just like with the October teaser, are the Zelda bits. Seriously who is going to be huddled around some switches with pro controllers in a classroom setting playing a game? Or what dad and son is going to be playing ARMs together? This isn't Wii Sports.

I'll plug this video again, because it's more real life accurate than any of these Nintendo scenarios: https://youtu.be/cWpD1k5PVnU

The Karen bit is pure gold, and so spot on with actual social settings.

@gatorboi352

I swear I love this guy! Perpetual negative commentary to disguise the fact we all know you're a Switch day one buyer. You're not foolin' me buddy.

@JaxonH "Project Giant Robot is officially canned."

I'm going to cheer myself up and say they were only making 1 more Wii U game and it was either Zelda or PGR. I hope this doesn't bring that guy back I kept fighting w/ about it so he can gloat. I can't recall his name but he was one of the worst.

$20 would be ok when the time is right, I'm just nto sure it' sright just now. Way I see it, people pay for online for 2 types of games - sports = Madden and FIFA mostly, and I'll throw racing games in there as well, and FPS - Destiny, COD, BF. When Nintneod gets those games, then yes, charge for online. I know Ninteod has Spla2oon and MK8D coming, and Bomberman R since I know your excited about it, but I just don't think that's enough to charge for. I'm getting LBP3 on PS4, that was a $60 game 3 years ago, probably worth $20 now.

And at the same time they are telling people they have to charge for online they are telling them - oh, after you pay-to-play you need your own phone to do voice chat. That's not right.

So I understand it 'sa small amount, and the Japanese probably won' tcare once Spla2oon releases, but I thikn a lot of peopel will care. I think a lot of peopel will argue - we already have Splatoon and MK8 online for free on Wii U, why are we paying to play online on Switch? What's in i tfo r us.

People want value for their money. I think they are getting their w/ the Switch tribrid ads, but they still need to sell the paid online. Explain to peopel why MK8 and Spaltoon were free but here's what they get for paid online w/ MK8D and S2. And they need to get more than bring-your-own-phone voice chat.

We still need a few more Nintnedo Directs - Zelda amiibo usage, Switch OS/accounts/online stuff. They have time, but right now paid online looks bad to more people than it looks good. Even for only $20.

@gatorboi352
You don't like to see a lot of people enjoy Switch together ?
And even more you don't like to see a son and Dad playing ARMS together ?!
Seriously ?!
Are you a selfish individuslistic gamer tends to play alone, isolated from peoples ?!
What the heck...!!

@rjejr
It did... but now I think alot of people are not too bothered (see the article, practically everyone is like "oh, well that's fine then") and tbh, I'm not bothered anymore either. $20 a year for voice chat in Nintendo games? Done. I said that last gen even, that I'd pay a small fee for more online games and to have voice chat... and I will (I just wasn't gonna pay no $60). Ya I wish it didn't use the phone app, agreed, but practically speaking... whatever. If it works it works and that's what matters most.

@JaxonH I haven't had a chance to get over their yet, I have 385 emails in my box, I'm trying to keep it under 400. It goes back to July, I'm just slow. Glad to know people are fine w/ it. Nice change of pace around here.

While I still fear the "we're desperately trying to recapture the Wii" stuff, which I worry people will at best; see straight through, at worst think; "I hated the Wii, I don't want another one". But generally it seemed OK and was fairly balanced.

@rjejr damn son, spell check. Unless you are purposely misspelling words to be an ass

Link on horseback on the beach looks amazing!

@Turbo857 never that, buddy. Had RE7 been announced, yeah. But not with this line up. Zelda getting purchased for my Wii U though.

@Anti-Matter "Are you a selfish individuslistic gamer tends to play alone, isolated from peoples ?!"

Pretty sure you just described 90% of all gamers ever lol..

Pretty good ad to show off during the Superbowl.

Nintendo has good taste in music.

@Gobelee Damn son, punctuation, unless you are purposely leaving it out to be an ass. BTW purposely calling me an ass IS purposely being an ass. Get over yourself.

Hope I spelled everything correctly for you.

So I just looked it up, and DANG. $5 million for a 30 second commercial during the Super Bowl this year, an all time high.

@2CUTE4YOU
Yeah the price of a Super Bowl commercial add is expensive as ever, and it always goes up in price yearly. But hey, for Nintendo to show their confidence in the Switch it must be worth it since they'll get it all back in abundance at some point. It's good to see confidence than apologizes as was expressed for the Wii U from Nintendo themselves.

That's what's up!

The music in the ad is way off demographic. Maybe not go Jontron Firework (although I would prefer it), but something a little less minor key, down tempo. Especially if you are going with sad dude that wakes up to Zelda and hits the couch before the shower. Doesn't scream fun. Maybe they can Switch that music to some Daft Punk before Sunday.

Bravo Nintendo! There are several events that I think the big N needs to hit. Super Bowl. Maybe sponsorship on a few premier league or champions league games. Get some ads in the airports.

Only way this would be better? If there was a madden to advertise. You got the football audience seeing football...on the go. Timing wouldn't work obviously. I'm hoping they continue the ads leading up to E3, keep the buzz up leading to the holidays.

@SLIGEACH_EIRE One thing to remember is that one of the reasons the audience for the Super Bowl is so big are the ads themselves. A lot of people--a lot--pay more attention to the ads than the game. I've been at parties where everyone watches the ads silently and gets back to their conversations when the game resumes. It's not just a huge audience, it's a huge, attentive audience.

I gotta hand it to them, this commercial is really well made!
That was my first thought when I saw it.
It has flair, it's hip, it doesn't try to hard, but it outlines the benefits of the Switch. It also showcases how 1-2 Switch was intended to be used: not like in all those hands-on videos we saw, with a TV on. But instead, it's made for places where there is no TV, e.g. in the park.

My second thought, though, was basically what @H1B1Esquire wrote: 'Imagine if they did this for the Wii U.'

Let that sink in for a second.
This time they really made an effort to properly advertise it.
Their Wii U commercials (if there were any) never had such flair, they were more goofy than hip and they never explained the benefits of the console that well.
And surely, they weren't as visible as a superbowl commercial can be. At least not here in Europe/Germany.

This shows Nintendo means business this time. Very happy to hear that they're doing a SuperBowl commercial. This is a huge step ahead.

Mehness Awaits

@rjejr Have fun playing Nintedodsd or however you spell it. It's a joke that only you are in on. Cool!

Some people here have clearly never seen a commercial before.

@Manjushri I hate the music too, but then I think I'd probably also hate the Super Bowl if I had to watch it, so my opinion arguably doesn't matter.

So long as Super Bowl fans like it (as many people here seem to), then I suppose Nintendo are doing the right thing.

Even if I think it sounds like a man trying to emulate the sound of a rake being scraped across a blackboard.

This is a great idea especially since it's coming out like a month after the Super Bowl happens.

why is no one talking about that alternate colorway?!?!?! gives me even more confidence to wait till 2018 before jumping in. i'm waiting for not just more games and pack-in deals, but also better colors / designs.

And then tons of people the day after went to stores to preorder or find out availability of the Switch that were just then hearing about the new Nintendo console, only to find out that all stores are out of stock

@MeloMan Dude, you had me until WWE. To each his own though.

This is a very big move from Nintendo, ensuring 50% of the entire US population sees it. Many watch the Superbore..I mean Super Bowl, for the commercials as the game many times is quite forgettable, so this is sure to get a very high level of attention.

So many people watch the super bowl just for commercials. Good move, Nintendo.

I need to give the guy picking the music for the Switch trailers a hug.

@gatorboi352 If my son and I aren't playing ARMS together on a daily basis once we get it, it will be because one of us broke an arm. I really don't understand your point there.

I'm pretty confident I'll be seeing college students playing Switch while waiting for class to start but I agree that the pro controller is probably not going to leave many people's homes. Maybe my students in the game programming and design degree.

I don't know. I'm probably just fortunate in my younger days but playing video games, even single player games, was the after school activity we always landed on. Online multiplayer is okay, but I feel like people are really missing out. If someone spends a ton of time gaming they would be best served by finding others who do the same and making some connections, maybe even get together in the same physical location occasionally.

Pokémon GO got some gamers to get off their butt, maybe Switch will cause some introverted gamers to look other gamers in the eye.

@NintenNinja16 That's the thing. This is about a long term effect. I don't think there will be a ton of using this advertising spot between the Super Bowl and launch. There's not much reason until supply catches up again.

@aaronsullivan
it's funny you mention the "real" multiplayer experience. To me physical multiplayer is the best type of multiplayer. I used to love to go to my friend's house after school just to play SFII on the Snes.

@Anti-Matter

OMG! Someone wants to play games differently than I do!! Hang 'em high! They are selfish, individualistic! Burn the witches!!!

smh.

@impurekind you make a very good point. I've worked in advertising for a long time and you can't underestimate the stupidity of the masses ....

"The all new games console from Nintendo" would have been an obviously but much needed sentence in the ad.

@RoboBubble the presentation was made to break down into many news articles. it was good for investors too and online gamers to tune in. its not going to touch the mass population.

Good on them for getting into the holy grail of commercial slots. I'd love to say that I care about the SB but we all know New England is going to win...again.

@impurekind I think you may be forgetting that the WiiU did not get much traction and the Superbowl ads reach of a mass audience of upward 100 million people. The ad is very effective because it shows people playing the Switch in a variety of situations and also having fun. That contrasts with the cynical ads that Microsoft and to a lesser extent Sony run targeting male insecurities and the need for escape from the real world.

The commercial also leaves enough unsaid about what it is that it should get people's attention. And there are also a lot of subconscious cues in the lyrics of the song.

Doubters beware- Switch is gonna wreck it.

Whoa, didn't realize that the song was actually only released yesterday. Imagine Dragons is a popular band, so it will benefit the ad big time.

There short add looked great but they should reduce the amount they show 1 2 switch I think it will put more people off than bring people in.

sigh Half of the games advertised won't be available at launch. Mario Kart 8 Deluxe releases nearly two months after launch, and who's to say of Splatoon 2, Ultra Street Fighter II and Arms...

Sure, 1-2 Switch looks like a neat novelty in short bursts, but its hardly a system seller, and not everybody is interested in Zelda.

I got the chills when the guy inserted the Switch and the music pauses only to resume with "Bang!" as the Hinox slams his fist down. Good job~

That was a stunning ad. If they ever show this full version, it might really push this thing.

Really great ad, I loved the song so much I went and bought it! Only released yesterday too Nintendo is sure moving fast these days.

BELIEVERS!! love it!! I have watch the ad 7 times already.

Really great ad and I loved the music. Nintendo is finally at the Super Bowl!

Kinda funny having a commercial for a sytem that is already sold out everywhere.

I'll wait to see it during the actual Super Bowl. I'll watch the extended version after that.

@KIRO Yeah, there's no harm is just making it completely explicit (clear) to everyone as far as I'm concerned.

@gatorboi352
You know there's always that one person who is so obsessed with it and just wants their friends to know the joy of something weak like 1-2-switch but no one will ever play with them.
Fortunately I have never been that person..... you believe me right?

Am I the only person hearing Belieber throughout that entire commercial?

Smart to show it as a handheld first, so people won't be puzzled as to whether the dock is really the console.

Gotta love this community.