GameStop's quarterly financial conference call took place recently, and during the call the Nintendo Switch unsurprisingly came up as a topic of conversation.
GameStop's executives were very positive about the system and its potential impact on the games market, and revealed that it polled its Power-up Rewards members to get an idea of how much interest exists.
It was found that 27 percent of members asked were aware of the Nintendo Switch and also plan to purchase the system at launch. This lines up with the purchase intent for the Xbox One prior to its launch.
While this is obviously a long way from being a cast-iron guarantee that the console will sell in similar numbers to Microsoft's machine, GameStop feels that it bodes well:
I think it's fair to say that bodes well for the launch and the success of this product, keeping in mind that we don't even have specific details on price points on the market. I think we're gonna be doing the survey again in mid-January, after all the details are out, and I think we'll have a much better read on it at that time, but right now everything we're seeing is very, very encouraging.
GameStop identified the use of physical carts as a key reason to be positive about the Switch from a retail perspective:
The Switch users physical media, and Nintendo products have historically a low digital download rate. So we expect this to be a console that drives strong sales of physical products along with the console.
GameStop CEO Paul Raines spoke during the call, and stated that he recently got the chance to playtest the console himself:
The Switch is a very interesting device. […] Nintendo Switch has the potential to expand incrementally the audience. The reasons are: the IP is more compelling for family than the other types of IPs, so Mario and all those things, and movement-related games are more fun for kids, you know, taking those accessories off, what they call the wings and the master controller, you can really do a lot of interesting things with that in gameplay. And then the last thing I will say, they got a unique portability to it. […] I think it really got tremendous potential as a game changer. We'll have to wait and see like everything else in this industry, the consumers will vote with their dollars.
During the call the collapse of the "casual" sector of the market was touched upon. GameStop identified the Wii and Guitar Hero as two key entry points for a new group of players, and that the company had noted a "decline" in the market when these individuals stopped playing. The retailer feels that Switch could be a way of bringing these people back.
Thanks to SLIGEACH_EIRE for the tip.
[source dualshockers.com]
Comments 58
More good news. Let's hope the Switch reaches its full potential.
It's best to be wary: obviously these numbers could go up after the presentation in January, but do we really want the Switch to have an install base of 15m? After the Wii U?
I'd be interested in seeing more of a break down of their survey... what percentage of people actually knew about the Switch at the time, and how many of them said that they intend to get it at launch?
That should give a better of idea of the potential popularity of the Switch when it is released.
Is that a good thing to be compared to a console that had a real rocky start? I know it's doing well now, but I can't shake the feeling this isn't the greatest way to look at Nintendo's new console.
More encouraging news.It's all down to Nintendo now,if they've got the games and they nail their presentation then the Switch should get off to a really good start.
@the-madprofessor I'm pretty sure it's close to 30 million by now,not 15 million.
Let's keep our faith be positive with Switch. In Switch we trust.
My intent to buy is at 100%.
"(...) the consumers will vote with their dollars." Words of wisdom, words of wisdom!
The same intent to buy as with the Xbox One prior to its release? Well, that's not very promising, considering the numbers of the 3rd Microsoft console after 3 years in stores. I hope they're wrong and the Switch is at least half successful as Wii was, which would be more than OK.
@Moroboshi876 Nvidia estimated the Xbox One had sold 29 million last month so by the time the holidays are over it will probably be well over 35 million.If it keeps selling at that rate for another 2 years then it will be more than half as successful as the Wii was.
@oorwullie Wow, the Wikipedia information certainly is outdated. It still says "around 10 million". Thanks.
But anyway, it seems that the boost occured with the release of S model (989% increase), and the PS4 got almost 50 million units shipped. Let's hope the Switch does better anyway.
@the-madprofessor ummm....why wouldn't we want a large Switch base?
Any Hype is good news! SWITCH will live up to it!
It is good news. I remember that before the Wii U's launch, media outlets, developers and retailers were already throwing trash at the Wii U due to its many problems.
We even had the problem of people thinking it was an add on to the Wii!
So at least for me, this is good news. People know a NEW Nintendo system exists, devs are loving it, and has decent sale projections with just a three minute teaser. Let's hope Nintendo uses this momentum to keep increasing awareness about the console!
@OorWullie @Moroboshi876 but we are talking about at launch, which doesn't bode well. The XBOX ONE took a beating and it wasn't until after they lost the Kinect and dropped the price that they began to see competitive sales. After that, bundles and a few big titles and now the 's' model have finally given the brand real legs. And in Japan, the system was all but dead on arrival. In that light, I'm not over the moon about the news, but it's better than the buzz for the Wii U. I remember talking to GameStop employees who a month out from the Wii U launch were only vaguely aware of the system and couldn't explain anything about it in any detail.
@Dakt It's comparing it with the purchase intent for the Xbox One prior to its launch,not what it is currently.Although there was a fair bit of negativity around the One prior to launch so I'm not sure how much of a positve this is.Compared to the negativity around the Wii U pre-launch though it's like night and day.
Nintendo never has issues selling for launch. The Wii U had one of the best launch weeks ever and look how that turned out. Even the 3DS was pretty strong. Nintendo was genuinely expecting it to sell DS numbers, so was staggered when it didn't.
@Tsusasi Yep you're right,see my comment above.You just beat me to it haha
@Tsusasi Well, at least Switch won't be dead on arrival in Japan like Xbox One, so it has that going for it
I've been pleasantly surprised here in the UK, too. 3/4 times I've visited GAME in the past month or so I've been greeted with that rockin' Switch song and trailer. It's actually getting promoted. I've even over heard parents talking about Switch with their children. This could be good!
Although I'm not sure how to interpret all of this... I can say one thing--at least all of the rumors have been positive so far!!
Kinda hard to argue with that...
Nintendo's Don Mattrick is their own marketing.
It really depends on the "specific details", then. It's those details which will convert the intent into actual purchases.
As I said in the forums, things like this should be taken with a pinch of salt, at least before January 12th because we're still getting people jumping to inane conclusions at this stage such is the relatively low amount of info we have to go on.
Of course at this point gamers are "interested" in a game system and a business that sells games is positive about a games system. But on the other hand it should be apparent that these positive impressions bode well, and as much as he has a vested interest the CEO of GameStop has clout and knows how things go, having been one of the first people in the world to play Destiny for example and he was bang on in his positivity for that.
"It was found that 27 percent of members asked were aware of the Nintendo Switch"
Well, if only slightly over a quarter of their members know about it, and those are people interested in gaming, then I don't think this number is that impressive at all.
But I suppose anything higher than Wii U will at least mean a better start, and when they catch momentum, they'll just have to keep that going. Besides GameStop's statements, which don't do all that much to further my enthusiasm about the Switch's possible reception, I'm actually pretty positive about the system itself now that I have immersed myself a lot deeper into the possible hardware inside of it.
I am a Powerup Rewards member...never got a survey....
@Snader Yes, it definitely has that going for it.
@invictus4000 Neither did I and I messaged a few friends; make that 3 others who didn't get the survey besides us.
@invictus4000 @ThanosReXXX - invictus4000 and I and 3 of my friends - all PowerUp Rewards members - didn't get the survey, which means we don't even know the size of the sampling group. So if only 27% of... let's go crazy and say 50% (although the actually sampling is probably lower and skewed demographically) of members, that's NOT a really big number, nor would I call it a mandate or consensus that reads 'smash hit'.
I'd love to see the real data broken out demographically.
@Peach64 eh, the 3DS had an awful launch, which is why they infamously brought the price down only a few months later.
@Moroboshi876 the problem with the xbox1 isn't NA sales but Japanese and European sales, where it has sold really poorly
That's plenty. Microsoft overcame its negative press with the Xbox One, and so can Nintendo with the Wii U (they just need to port it all over to a snazzier box).
@roboshort I believe they didn't even count on Japan, but yes, in Europe it has sold poorly compared to Xbox 360 performance. Another problem is more games are available for PS4 than Xbox One, they always have PS4 releases and sometimes Xbox One too, but if you aren't a fan of Microsoft exclusives... then you should go with a PS4, and that's my dilemma right now. I prefer One but some games I really want are not available for this console.
@Tsusasi Well, that's one lousy survey, then. Indeed makes you wonder how many members were actually contacted...
You Tube and media sites have been helping the Switch gain the popularity and recognition...it's the rumors itself that is really getting everyone hyped for it. Nintendo...so far...has basically only shown a 3 minute preview, but they have yet to showcase it on TV Commercials (which the super bowl would be a good spot to get even more people hyped...imagine a video of Madden or another football game being showcased 'on the go' with the Switch). The numbers will all come down to the user base (which I hope is incredibly high, or we're going to be seeing really cheaply made games again and more droughts and shovel ware) and it's sales. People can be hyped for it right now and take a poll in which they'll say they buy it, but when the prices arrive, will people throw $300 or more at nintendo, or go with an XBONE or PS4 at the same price range? A new console means not many games out for it (until later into the year), where PS4 and XBONE already have a library of over 100 games and (as I've seen on the PS4 store) over 1000 on the store for download. True that Switch will have to find a way to catch up (and it won't for a while), but I really want nintendo to come back into the limelight again! But, just like I've stated before, once the system arrives, there will be even more people bashing it because it's nintendo (seriously, since the internet was invented, that's all people have been doing to nintendo, even if they find success in a console and even when they have the most amazing game that takes many awards in shows). It's all going to come down to the power of the system, the games and more. The Wii suffered from 'REAL' sports titles, where almost all was transformed into cartoony styles...they really need the big sports franchise, the (what I hate) first person shooters, RPG's, action adventure and horror titles...I'm not into playing the M rated titles, but the more of them they have on the system, the better for nintendo to get more of the people that are playing them nonstop. I'm not a Call of Duty or Grand Theft Auto fan, but nintendo should have them...Red Dead Redemption 2 is coming out...will nintendo get it? Will they get Destiny, the next Battlefield, Far Cry, Madden (throughout the years), NBA, FIFA and keep the series going on it, or will they suffer from those fans of the series again? Will nintendo have some sort of a trophy/achievement area (for some reason, this is popular among the consoles to date...I enjoy replaying games for Trophies)...will their store be better with better deals that get updated constantly...will DLC be on the system and not skipped, will there be a better variety and more genres. When it all comes down to the Switch and the news and hype, it will all be made clear in January when they announce more, and then the final moment will be on launch.
@Moroboshi876 The system that sells better, always gets the games dumped on it...look at the past with generations:
Genesis vs Super NES...genesis had higher sales, way more games
N64, PS1 and Dreamcast...PS1 had way more games
PS2, Xbox, Gamecube...PS2 was dumped with everything and much shovel ware titles
Wii, 360, PS3...Wii won and was dumped with everything and plenty of shovel ware titles
Current PS4, XBONE and Wii U...PS4 is outselling and getting everything that you can imagine.
It's been like that since the beginning, even with the Atari which took the games to glory...many titles...then came NES which saw that trend happen more, pushing Atari away. The better the audience and consumers, the more games...companies always look to where they can make the most money. If the Switch does good...at least as good or even better than the Xbox One, they'll have a good chance of getting a lot of games, especially if nintendo also gets the handheld fans (imagine the DS and 3DS owners all leaping over to the Switch)...it probably won't do as great as the PS4 or even come close to the sales of it, but if it comes in 2nd, it'll be fine with games and games of glory!
@Haru17 Seems like Xbox has been advertising the XBONE way more then what it did...even filling up it's 360 store pages with advertisements for it, so that's been helping them out...the only other thing that really helped them is the backwards compatibility, which if Sony went and did, they could sell even more. Nintendo probably won't do that since the Wii U was not a strong seller, but they need to advertise not just to the current consumer marked of Sony and Microsoft, but also get back the purchasers of the Wii and family logo. If they not only just try to bring the hardcore gamers but also the family outings, while not just looking at kid-friendly appeals, then they can bring a bigger audience to their system.
@JLPick I understand that logic and I'm aware of that -although we could argue about Genesis vs. SNES, at least in Europe the SNES got all the cool games at the end-, I'm just saying that even if Xbox One starts to sell more now, its library isn't as good as PS4's, so I like the One better for a feelings thing, but I'll probably end up buying the Sony one for the library.
@KiWiiU_Freek me too! I am just waiting for an available preoreder location (hopefully Bestbuy or GameStop). Bestbuy's Gamer Club Unlocked is a tremendous value ($30 up front then you get 20% off any new game or Toys to Life"Amiibo""Lego Dimensions" It last for 2 years) Then on top of that I use the points by using their Card and get like 3 free full priced games a year.
@Moroboshi876 PS4's a pretty good system...I actually enjoy it...just haven't made the move to the XBONE yet, and now the Switch will stop me for a while before getting it. Glad to know the Super NES did well over there, it seemed to be foreshadowed in the US after Mortal Kombat had the blood taken out, where more of the consumers went towards the Genesis instead...at least over here. Just out of curiosity, what kind of store-download-only titles are there on XBONE that are puzzles, platform, party or strategy types (probably ones that are JUST Xbone only)
@JLPick I don't know, actually, because I haven't bought the PS4 or the Xbox One. I'm having a hard time making a decision, because I'm more interested in PS4 Games but I hate both companies keep releasing enhanced models of their consoles and if I buy any of them I won't be able to shake the feeling of having made the wrong move, or too soon... and if I wait too much the generation will be over and I won't have played some amazing games.
Back to the Genesis vs. SNES topic, I was actually a Mega Drive (Genesis) owner, and I loved (still love) that console, but back in the day I had to see how people around me preferred, and the magazines supported more, the SNES, and some cool games weren't released in the Sega 16-bit console. I was jealous most of the time and I hate this feeling. That's why I liked the PS3-Xbox 360 generation so much. Everybody was happy.
@JLPick
Well, i'm sorry to interrupt but PS4 will NEVER be my possesion (Like Cinderella said to her Step mother). Outselling for most people but means Nothing for me. PS4 offers me Nothing, Wii U offers me Something despite all the flaws. Nintendo is like Ohana (means Family in Hawaii) to me I guess.
Hey at least they are going to try to give the NS a fair shake before they toss the NS section into the back of the store where no one will see it...
@Anti-Matter That's why we end up choosing nintendo products, but sadly, I ended up selling the Wii U...basically for something on PS4, but also for the fact that my kids ended up playing the Wii more and it just sat...other than that, sorry to say we enjoy the PS4 and the past nintendo consoles (still love the gamecube)...I just ended up having too many problems with the 360 to ever want to go back to Microsoft for another system...other than that, there's not really many kid-friendly games or party games on either Microsoft or Sony...and if there are any, the controls are too many for kids to remember...guess that's why I hope nintendo sticks around for a looonnnggg time.
Guys, I think some of you aren't reading this correctly, or maybe this article doesn't get this across well. 27% of those surveyed ("hardcore/moderate gamers", essentially) said that they both knew about and planned to buy a Nintendo Switch. Sure, the Xbox One didn't start off well, but if Nintendo has matched Xbox's pre-launch intent-to-buy percentage without actually giving any specifics on their console, that's an impressive feat indeed.
@Moroboshi876 I know what you mean, I went with the Genesis back in the 16bit era too, but my cousin owned a Super so it wasn't so bad. I ended up purchasing a Super and the games I liked when West Coast Video was going out of business...got good deals on it then. The next generation I went with N64 and Dreamcast...didn't care much for the playstation...next console war was Gamecube and eventually a PS2 for the DVD player. This past was the PS3 and solely the PS3 and Wii...this new generation is, just like what you said, confusing and too much bickering. Wii U shouldn't have been up against the rivals, only because nintendo is their own company and delve into what game systems are meant to be...enjoyed in the comfort of your own home with family and friends, colorful games and not what Sony and Microsoft do...live action M-Rated Motion Picture experiences. I got to say, I do love the PS4 and so do my kids...but...if you have a PS4, there's no need for an XBONE at the moment, but if you own an XBONE, there's no real need for a PS4 (get what you say there) and I too am tired of the games just being from the past generations instead of new ones...other than that...PS4 does have a few good ones...Uncharted 4 is incredible, Last Guardian is coming out, Horizon Zero Dawn looks good coming out, Hot Shots Golf is coming out next year, Infamous Second Son, Ratchet And Clank, Knack, Little Big Planet 3, Akiba's Trip and Dragon Quest Heroes are all good exclusives for it, and their store has a big variety that I enjoy, and it doesn't really matter which console version you get, just make sure you buy a bigger internal hard drive with either one.
Sorry this statement got too long! Thought you owned an XBONE, as I've been wanting to ask questions about the console (we're looking to getting one eventually down the road as soon as better exclusives come out for it...right now it's only Rare Replay and Sunset Overdrive that we saw for it). Other than that, the Switch is coming before.
@Ryu_Niiyama Know what you mean...VITA is stuck back there and Wii U is on the opposite side of it. Got to say one thing though, at least they display the Wii U...the Toys R Us around me has absolutely nothing with Wii U, but they have Wii and 3DS and DS and the Amibos galore in its spot...even in that Toys R Us, if you go down the Sony's section, there's even a few VITA games in there! Just amazing how little the Wii U got for respect (in also fairness to the VITA which was still not that bad). Can't wait to see where the Wii U section will be in Gamestop once the Switch comes out.
Oh wow, Xbox One! Remember how well that one did in the beginning? It's like Nintendo announced "always online" DRM for the Switch, except they didn't!
@ThanosReXXX when it said the 27% figure, that was referring to people who both knew AND were planning on buying it.
@Capital70Q It's still anything but an inspiring number and the reason why it is has already been explained by some people who are ACTUALLY premium members. Just scroll through the comments and you'll see them.
@Clownshoes Wii U wasn't an improved version of Wii. It was a downgrade!
This is horrible, that photo reminds me that by living in the country I will never have roof friends.
@jaymacx
Nice!
We don't have Best buy or GameStop here in Australia, but we can pre-order consoles years in advance.
For example, just after Nintendo announced the then NX we could pre-order it here the next day from EB!
Crazy.
It's not all that strange as Monolith whiteout a doubt is occupied whit the next big Xenoblade Chronicles game and thereby let someone else handle the simple job of just porting the game. But still that Xenoblade Chronicles X will be available more or less at launch and that we will get yet another one in a couple of years or so is just asome.
Anywhere in or around the Xbox1 or PS4 power is good.
@Moroboshi876 Yeah. I think they gave up on Japan after the 360, which I guess sold 1.6 million in Japan. Microsoft's marketing strategy just doesn't work that well in Europe and does terribly in Japan. I'd kind of like to buy a PS4 for some of its games, but I have a hard time justifying buying another plastic box to myself and figure a pretty good PC, which is technically for work, and a Nintendo system is enough.
@roboshort Actually, what is "enough" in gaming? LOL I own more than 20 video game systems and the backlog keeps getting bigger. I shouldn't even buy more consoles, but I'm afraid I'll get the Switch and, depending on the Black Friday deals, maybe an Xbox One S too. I'm doomed.
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