We don't always share Nintendo of America's sometimes-gimmicky PR events for promoting games. Typically shared via a press release, they consist of some carefully taken publicity shots of the public enjoying a game at an event, and aren't often particularly interesting.
Nevertheless the most recent event is worth an appreciative nod. Nintendo went along to Starlight Children's Foundation's "Dream Halloween" event, using the opportunity to show of Mario Party: Star Rush. Starlight Children's Foundation is a non-profit organisation that sets up events and entertainment for children suffering from chronic or long term illnesses. The following is from the organisation's official website.
Each year, more than 30 million children in the US suffer from a chronic, critical or terminal illness.
Many of these kids experience long hospital stays, painful medical treatments and sometimes a scary and uncertain future.
Starlight turns pain, fear and stress into fun, joy and laughter – because a sick kid is still a kid at heart.
In any case, below are the pictures that Nintendo shared from an LA event on 22nd October.