Pokémon is weird; sure, it makes sense in some ways, but it's also conceptually bonkers. That doesn't harm its popularity, of course, and as a series with a heavy focus on attracting more children to buy into the brand its marketing - especially in Japan - can be delightful in its quirkiness.
We think these Pikachu videos represent a new high, however. As part of a promotional thing, various celebrities, footballers and more do the Pikachu dance, all while puffy outfits with no-doubt sweaty dancers inside do their best impersonation of the infamous Super Bowl left shark.
You can see a wrap-up and individual videos below; our favourite may be the one with the footballers, as one of them somewhat struggles to hold his 'I'm having fun!' face for the whole duration.