Mario Bros. movie.jpg

When video game movies are highlighted, there's often an air of negativity around the end results. The response to the Super Mario Bros. movie wasn't overwhelmingly positive in the '90s, and in broader terms we've seen commercial successes with Resident Evil but also a whole load of flops and films that aren't exactly masterpieces.

Turning a game into a film is clearly problematic; companies aim to get gamers on board - never an easy feat - while convincing non-gamers it's entertainment they want to see - that's also rather tricky. As part of efforts to get its IP more prominent in popular culture, meanwhile, we've seen Nintendo allow Bowser in Wreck-It Ralph, but also allow Donkey Kong to feature in the critically panned Pixels. Rumours of a Legend of Zelda Netflix series were dismissed, though Nintendo is teaming up with Universal Studios in an alternative theme park partnership.

It's one part of the company's drive to promote its brands, and on the topic of movies Fortune has shared comments from a summer interview - held way back at E3 - in which Shigeru Miyamoto discusses the potential role of the sector in the company's future.

We've had, over the years, a number of people who have come to us and said 'Why don't we make a movie together—or we make a movie and you make a game and we'll release them at the same time?'

Because games and movies seem like similar mediums, people's natural expectation is we want to take our games and turn them into movies. … I've always felt video games, being an interactive medium, and movies, being a passive medium, mean the two are quite different.

...As we look more broadly at what is Nintendo's role as an entertainment company, we're starting to think more and more about how movies can fit in with that—and we'll potentially be looking at things like movies in the future.

It'll be interesting to see how Nintendo's efforts in this area will progress in years to come. Microsoft is active in TV tie-ins, while Sony's efforts to produce an Uncharted movie have been hit be regular issues with finalising the script and even getting into production. It's a tough market to crack.

[source fortune.com]