We've been enjoying collecting the new range of Super Mario toys in McDonald's Happy Meals in the UK since the promotion started up again on the 12th August. We even tasked Nintendo Life's YouTube botherer Alex with doing an unboxing last week for you lovely people.
Thankfully Alex's innocent mind didn't lead him to the conclusion which 25-year-old Tyler Atfield, motorbike mechanic and father-of-five from Plymouth, Devon came to upon presenting his three-year-old girl with a Happy Meal for her lunch. The good name of Mario has now been dragged into a UK tabloid scandal by the Daily Mirror.
As we're a family friendly site we'll spare you all the details, but here is the nub of Tyler's complaint:
I was very concerned because it looked completely inappropriate, I was not happy. They should not be giving out toys that look like that. My kids started doing the action and it was so wrong. I confiscated the toy and my daughter was upset, but without the boomerang, it doesn't look right.
McDonald's PR department were quick to do damage control:
Super Mario toys are a much loved part of our Happy Meal promotional range.
This particular toy has been available across the world since 2014 without any complaints so we are surprised that Boomerang Mario has been misconstrued in this way.
We hope the vast majority of our customers continue to enjoy the Team Mario range in the way the fun children's toys were intended.
It turns out that the complaint was a hoax which the UK tabloid jumped on without any basic fact-checking. Speaking to a local Plymouth newspaper the real Tyler Atfield was quick to say that he didn't actually take the toy off his three-year-old daughter as she played with the Mario figurine which came her Happy Meal at all.
Poor Tyler, perhaps you should invest in some better friends like our very own affable Alex.
[source mirror.co.uk]
Comments 79
LOL, what? how is that pose inappropriate?
Also, I am not sure about the UK, but in Canada, you can buy the toys without buying the meal... though they cost almost as much as the meal... ha ha
UK Tabloid not fact-checking --- How shocking. I wonder the same company owns any news networks.
ok then I wonder what's going on.........wait The Mirror, sorry I thought it was paper that actually has proper news and decent writing
honestly if your in the UK don't bother with anything from The Mirror, The Sun, The Star or The Sport because most of it is a load of bull
@Cyber-BLP--
How does not understanding something about your country make me "unfortunate?" Does this mean when there is something about my country you don't know about, you're unfortunate as well?
@ikki5 Some people just have their minds in the gutter!
https://youtu.be/j4IEOKrFc-M?t=2m24s
That's crazy, the complete hypocrisy of a tittie filled newspaper saying a toy is inappropriate!!!
Does toad look like a Willy? Does yoshi cause offence people with big noses? Where would it end if they chased every possible angle of offence......
@Dazza Ok... i see what you mean, I just watched the video in the article and say a Mario trying to throw a Boomerang but... failing. lol
@ekreig
Wouldn't surprise me... a loaf of bread is long... erectile and slightly floppy... with what could be a very thick vein... so... lol
We've had that toy in the Philippines last year and nobody complained about anything
@ekreig Agreed. Honestly, in most cases I've seen, people are basically actively TRYING to find something offensive, even when it's something that doesn't even make sense.
25 year old father-of-five. Busy dude. Not surprised he jokingly pointed out the hand motion.
Good. Anytime a pathetic tabloid can be made to look foolish I have to applaud the effort.
@DarthNocturnal handy for lineing my bird cage though
its funny but also verry sad.how can you be so paranoid to see evil in a mario toy,
@Lilith93 this is the UK, the tabloids see evil in everything
It's a tough time we live in. How do people sleep at night knowing these kinds of tragedies are occurring?!
lolwat
As @FullbringIchigo has said, The Mirror and other tabloids of that nature are utter garbage. Unfortunately they are also read by half of the country.
That being said, "no such thing as bad publicity" phrase comes to mind.
@ikki5 You can buy the happy meal toy separately in the UK, think their £1 to buy.
@ikki5 You can buy the toys separately here too.
oh no, holding things. That's terribly inappropriate
Tabloid paper nuff said on the matter.
For those who are missing the point - I did at first as well, actually had to read the article - it's not about the pose or the boomerang, it's about the shape of Marios hand and the motion it makes when he isn't holding the boomerang.
Though I suppose the real point is hoax, but if this were real, that would be the point. And I wouldn't be surprised. Probably would have made a good prop on SoA.
And while I find it nigh impossible to be insulted by Mario, I will admit Degeneration X and their Suck it hand gesturing did help turn me off of wrestling. Not the only thing, but a contributing factor.
@Cyber-BLP-- Ok, i see I mis-read it, but still, in NA, the same kind of crap happens... like look at the minion toys.
His complaint is inappropriate!
Only dirty people can make the leap of logic on this one and even then it's stretching. I've seen some toys that look totally dirty, but this isn't one of them.
There is nothing wrong with that Mario.
If this were the United States, the complaint would be that Mario appears to be giving the Black Power salute with his other hand.
Anywhere we can ship this person? Clearly society is too difficult for them.
@Stu13 Nah you've got it all wrong. The US would be offended by the fact that it's not a strong black female. Well... truthfully the US would be offended by the fact that it exists, because everything offends everyone here.
Most News in the UK is a Joke, like arm pits
@arronishere Careful now
Sometimes, people need to grow a spine. Everything is offensive these days.
@EngieBengie Agreed.
@EngieBengie Your post offends me! Not everyone has a spine! I'm suing you and everyone else because I have no decency!
@BlatantlyHeroic And your post offends me! I feel as though it mocks those without decency! Shame on you!
Sorry, I didn't understand at all.. Can someone please explain to me what was the problem with toy exactly? I'm guessing it is a sexual thing, but what exactly?
@GMB-001 The hand gesture kinda looks like Mario is doing something inappropriate.
If he didn't take the toy from his kid they wouldn't know the gesture was "offensive"
@The__Goomba Wow.. I thought so but I wasn't sure enough.. I have no idea how many ''adult'' movies you'd have to watch to start seeing things like this..
Is it the Daily Fail? The Sun? The Mirror? Equally awful 'newspaper'?
This would be normal everyday news if this was a US Tabloid, but I'm surprised this is from the UK. Then again UK also have The Sun, so I shouldn't be that surprised
Glad McDonald's and/or Nintendo didn't take it serious to the point of doing something like recalling the toy. It only takes a spark to start a fire.
Just looks like fist pumping to me
Seems a bit too silly. I imagine the mario does a swing with his arm to throw the boomerang and that's the problem. It doesn't look like anyone normal would see anything else with it, since the hand is very far from "that" area of the body.
I even had the infamous Tarzan doll as a kid, never noticed a thing as a kid.
25 year old father of 5? I'm surprised anyone who complains about the way a toy holds a boomerang has ever been with a woman. He was probably desperate for money.
Just reread the story. I now feel sorry for the guy. Should hve fact checked
I guess I now sort of understand what the guy was referring to, but that's just a ridiculously long stretch. Though the toy looks better than I thought it would, if they were in Canada I might get one.
@FullbringIchigo
Or the Times, the Daily Mail, the Independent, the Telegraph... Pretty much any paper printed in the UK. They are all trash rags.
TRIGGERED by a Mario Happy Meal toy, good lord...
You really can't trust tabloids for any kind of remotely reliable information and if the "issue" is what I think it is it can be said for just about any kind of action figure ever really. And it's just people looking way too closely at it anyway
I'm surprised this was a hoax. Unfortunately, we have a lot of idiots here in the UK, and this could have very easily been true. Plus, our tabloids will print anything to get people to buy them. I don't recommend this, but if anyone wants to know how awful our tabloids are, then spend a few minutes on the Daily Mail website and read the comments people post there, though you'll regret every second you're on there.
@GMB-001 I know right
Don't show the man Lego, he'll flip
No publicity is bad publicity, particularly when it shocks or gives folks a little giggle
ROFL! I can see someone make a joke for that, umm, inappropriate look while not holding a boomerang, but to see a tabloid run a story like this is too funny.
I'm worried about his knowledge of anatomy... If he thinks the.. item... he might appear to be doing such things with is on the hip, how'd he get 5 kids? o_o
I wish McDonald's would just drop their toy line once and for all just so we can ignore the ridiculous accusations. First there is the cursing Minions, now an erected Mario? Why, just why?!
Most 'news' in the UK is s joke and The Mirror is near the bottom of the barrel.
Just put the damn boomerang back into the hand? Jeez.
Wait a minute... There were Mario toys in McDonalds recently? I was in Plymouth city center (I live in Plymouth, Devon, UK) almost every day the last few weeks, I even went in McDonalds a couple times for my lunch and only ever saw Minions toys... I was there just yesterday and today too...
Seems like something that would happen in America, not the UK.
UK tabloids... Ugh, I hate them with a passion
Breaking news: 26-year old parent angered by the 'offensive' shape of a goomba!
Sounds like something the Daily Mail would write.
Ahh, a newspaper.
It'll be handy for putting my chips in...
Maybe if Mario were holding a cucumber instead?
Um, tabloids always make up stuff. They don't report stories they've researched. Unless Hitler was found in a hot tub with two women, as my local supermarket tabloid said.
@MJKOP I love the US ones. I don't buy them (I did once when I was a kid), but they're so funny to read when you're waiting in line at the supermarket.
The probably knew it was a hoax but printed it anyway for the shock value. UK tabloids love printing lies as long as they can claim a source for it - Doctor Who speculation and idea forums are always used as sources for headlines.
Won't anyone think of the children?!?!
@FullbringIchigo or the Mail and Express for that matter 'mcdonalds toy responsible for 500 thousand immigrants shocker'.
I've had this Mario Happy Meal for months now. I better hide it in case visitors in my house complain of indecent Mario toys displayed shamelessly on my desk.
@Nintendood - It bothers you? Do you genuinely have nothing better to be concerned with?
Sorry but as a father of 3 I find your comment a little insulting! But you are entitled to your opinion I guess...
@SmithJurd Were you planning on having more kids? I don't think three is too many, as long as precautions are taken to prevent a fourth. Plus, you're probably over the age of 23, right?
Not that it's fair, but how many are they allowed to have and keep in China? One, or maybe it's two... If you imagine living there and having to give up a child, how would it feel to see a 25-year-old with more than twice as many kids that never had to concern themselves with anything like that?
This is sort of a separate issue, but the thing that bothers me most is the scumbags in the US that don't even work, and literally keep having more children to get more support from the government. That's just encouraging the worst kind of people to be having more children, to go ahead and have them. I think people who don't make their own money should get the same or even less assistance once they've had more than three kids.
@Nintendood Haha, fair point... I can't really argue with you on that point, its exactly the same in the UK!!
And yes, I'm a wee bit older than 23!
Some people have nothing better to do than make ridiculous, far reaches to mess things up for everyone else. Pathetic.
This page is entitled "News"?
Sorry biker dude, your kids are perverts and need discipline. G.I. Joes and Barbie Dolls aren't interesting enough for controversy or kids to make bathroom jokes with, we've moved on to happy meals. The decline of civilization. Dig it.
Lol, looks like a stabbing motion.
But seriously, looks like a fun toy.
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