The Media Create Japanese chart results for this week were particularly bad, with lousy software numbers and falling hardware sales. Nintendo had enjoyed a strong few weeks in terms of units sold and number of games in the top 20, yet the overall numbers were so low this time that little cheer could be taken; the fresh release from Intelligent Systems, Code Name S.T.E.A.M., even failed to chart.
While it was clear how poor the sales were, they were apparently the worst seen in Japan for some time. That particular week is traditionally the worst of the year - as it follows the Golden Week holiday - but nevertheless brought the lowest sales for that week since 2001. In fact, sales were over 60% lower than in the equivalent week for 2014.
Considering the tradition for the week concerned to be the lowest selling of the year, it does make the decision to unleash Code Name S.T.E.A.M. in that window rather baffling. Nevertheless, these low numbers reflect issues with new releases not all grabbing the market in Japan, and to broader issues such as the rapidly expanding smart device market in the country.
There's no positive spin, it was a bad week for the traditional gaming market in Japan.
[source kotaku.com]
Comments 35
Nintendo doesn't want Codename STEAM to do well, don't they...
@AyeHaley They don't
This time it was STEAM, but no game should be released in that week if it is that terrible for sales. Goes to show that Nintendo does not even know their own country's shopping habits.
Just a reminder: If you didn't like the demo cause it was too slow, update and replay it and you will most likely change your mind.
@AyeHaley I said it before and I will say it again. Why would Japan want this? All of the characters are from western literature and your leader was a president of the United States. Why would the be interested? Well I still think Splatoon will break the 100,000 mark first week in japan. I stand by this prediction.
@faint
That's what I've been saying. STEAM's setting and characters are uninteresting especially the aliens.
It's been obvious the traditional market in Japan has been in trouble for some time. Many of us have pointed out the decimation of the handheld market, but lots of people don't use context at all. 3DS has topped the charts for most of the last 3 years so people consider it a success, but the numbers for it are lower than even the flops from previous generations.
Also, why did Nintendo pick such a week for Steam? They did the same in Europr for Captain Toad. Wait until the biggest spending period the year is over and THEN release it. Baffling!
People say that Steam doesn't appeal to the Japanese so this should be expected... really? Battlefield Hardline opened with over 100,000 sales in its first week to a smaller install base of potential customers. Does that game appeal to Japan more than this Nintendo game made in Japan? Under 1800 sales for a Nintendo title is unheard of. Games that sell 50,000 in week 1 are flops, this is so far beyond a flop it's hard to put in words and cannot be passed off as not appealing to Japan.
Console market peaked in Japan in '07 and has been declining ever since.
I must say that I was't entirely convinced if I wanted to buy Code Name STEAM, but I'm actually glad I did!
It sucks you in, and the third-person, turn-based action is pretty damn exciting, especially in close-quarters. Too bad it seems to be selling quite poorly...
I'd love a sequel to be honest.
@Peach64 shooters have been selling pretty well in Japan this whole gen. In a shooter much like an adventure game you embody the main character. In project steam you play as western literary figures. What don't you understand about this? Many you ahold go to a Japanese blog and ask them what they think of zoro or Abraham Lincoln.
@AyeHaley I didn't know that the demo could be updated, as well. I will have to play through it a second time, updated.
Smart devices will rule for some time, but will fall and something new or classic style consoles will rise (again).
Well, did Nintendo put pressure on Intelligent Systems to come up with the IP? If so, you can't force people to be passionate about something. They tried, but Fire Emblem If... looks ten times more exciting. They probably went to work right away on Fire Emblem after they finished S.T.E.A.M.
I think console games are becoming old fashioned in Japan. The idea of a dedicated device for gaming no longer make sense to them.
Have any of you check the top selling mobile games in Japan? No Candy Crush or Angry birds, all Japanese centric games. They have their own gaming culture that is difficult to understand. Steam was made for the West, Nintendo don't care about releasing it on a lousy week in Japan with few sales. This game was designed from the ground up for the West.
Now that STEAM didn't even charted on it's release week in Japan, we're probably not going to see a new IP by Intelligent Systems in another 20 years... I absolutely hope Splatoon doesn't bomb horribly like Codename STEAM considering it's releasing on a dead console. I love my Wii U and it's amazing library of games but right now the console is nothing but dead, especially in Japan. Last NPD numbers shown off terribly low numbers for Wii U and with nothing but Splatoon on the horizon (here in america at least because Europe is getting Yoshi's Wolly World in June), things don't seem to improve for Wii U at all. Sigh. I don't want to see Splatoon online to be a ghost town 1 month after release!! Pretty dissapointing 2015 so far, even more now that Zelda U was delayed till who knows when. E3 can't come soon enough to see what's new from Nintendo.
@faint - Still? I'm attributing it to some flaw in the human mind called "faith in large round numbers". I remember about 2 years ago posting on here that Wii U would hit 50mil (based on Wii's 100m and thinking half those people would upgrade for HD Sports). Now 15m seems more likely.
Your guess will hopefully be a lot more accurate, whether Spaltoon makes it or not.
@faint I think that it's closest equivalent is the Dynasty Warriors series. Both focus heavily on characters from literature well known in one country but relatively unknown in the other. That said, I think that Dynasty Warriors has done far better in the West than Steam has done in the East. Bad sales week might be the problem. Give it a month to see how bad (or good) it has done overall.
I've been playing STEAM for awhile now (I'm American, so obviously don't know how Japan would relate to the setting and themes), and I really like it. It's a view of the battlefield I always thought would be cool in Fire Emblem, and the game carries a bit more suspense than FE does, with enemies lurking behind corners ready to catch you unawares. I have basically two complaints: 1) the enemy designs are a little uninspired, and 2) the characters talk too much.
Maybe I'm just not very good at the game yet, but the difficulty ramps up pretty hard once you get to 3 and 4 characters on the battlefield. Those enemies are everywhere, constantly spawning, and the mortar rounds make it pretty tough. I'm down with difficult games, but I guess I'm surprised that Japanese customers aren't. They were the ones who withheld the real Mario 2 because they thought we westerners would think it was too difficult.
@faint I certainly agree. Abraham Lincoln as a selling point in a video game should be unappealing even for people in Western countries outside the US; it's bound to be even worse in Japan.
@earthboundlink
Though, conversely, Japan got the "easy" version of Contra: Hard Corps on the Genesis, which featured both a 70-man code and a health bar for the player. In the US, no 70-man code and no health bar--and it was already the hardest Contra game ever made.
@Quorthon Perhaps. But U.S. copies of The Legend of Zelda came with a map to make it easier, while Japanese versions had no such map.
I feel like this topic deserves more scrutiny by the authors of the site. We need an in depth analysis of whose gaming library is more difficult: East vs. West.
@Atlantidas So do I! Code Name STEAM was surprisingly great in my opinion. A sequel would be great but I really don't see it happening considering it seems to be a flop
If Wii U was selling then maybe those numbers would have been better. Nintendo has been releasing great titles for the system like always but no one seems to be buying them
@Peach64 50,000 in week 1 doesn't automatically equal a flop. For one, it often only accounts for two days or so. Secondly, PROFIT is what matters, not raw sales numbers. If said game makes profit, then it is a success no matter how little it sells. Conversely, if a game does not make profit, then it is a flop regardless of how many millions of copies were sold.
50,000 in week 1 could be considered a success for some games. Fatal Frame is a prime example. That series has always had an extremely small budget and therefore does not take very many copies sold to be successful (not sure if 50,000 in week 1 specifically is a success for Fatal Frame or not, though lifetime sales are more important anyway).
Code Name STEAM definitely flopped though.
@faint I never said they would be interested. What I meant to say: If they wanted it to sell well they shouldn't have made it too American. And if it was mainly made for the US and Europe, picking American themes still would've been a bad choice. Off-beat games like CN:S sell better in Europe and the rest of the world but not those which scream: god bless America.
That said, despite the American theme its a fun game with addictive gameplay mechanics and charming character design.
The annoying unskippable 3min "song" commercial they use on YouTube isn't doing the game any favors though, it almost made me not get the game. It works for Splatoon but not CN:S.
I think the art style is what killed it for this game, at least it did for me.
I was thinking about buying it just for the Lucina DLC but when I heard they intentionally set limitations to prevent amiibo sharing by requiring the amiibo needing periodic rescans it lost my sale. I would rather just pay for normal DLC than that, not that getting a Lucina amiibo is in any way realistic anyway, I spent my money on the Lucina Figma instead.
@Peach64
Those saying that STEAM doesn't appeal to the Japanese because of the setting, whether that's right or wrong, have latched onto it as a way to explain away the games low sales and excuse the dreadful way Nintendo have handled it. Just the usual zealot stuff where nothing is Nintendo's fault.
@earthboundlink
I wouldn't be surprised to see it flatten out if the sample size is large enough. Japan gets some harder games, the US gets some harder games, and then I don't know if Europe gets them different. Except for turning everyone in Contra into robots.
@electrolite77
Nintendo also released Codename STEAM, at least in the States, in the shadow of Majora's Mask, which no doubt hurt it here. If you give a Nintendo fan the choice of buying a new game or rebuying one they already own, apparently the majority will rebuy the old game.
Maybe its time to take Dragon Quest X into your own hands Nintendo and publish it on Wii-U. You wanna sell some systems don't ya? Cause Dragon Quest x would do just that. It really would be a system seller game. But you guys don't see it I guess.
@rjejr it's starting to look like splatoon will break 150,000 first week in Japan. That will make it the fourth biggest opening for a wiiu game in Japan right behind mario kart, smash bros, and new super Mario u
@electrolite77 not true at all. In this thread I have repeatedly said Japan would never be interested but the wonderful 101 also tanked super hard there and that is 100 percent nintendo a fault. No over the top anime style action game like that should have ever failed there. The dismal sales of fatal frame five is also the fault of nintendo's. Stop acting like using sales logic equals giving nintendo a pass.
@faint - I'm guessing Media Create is retail only? How does Japan feel about digital downloading? Personally I only DL what I need to, but I'm old, and more importantly I have no idea how much Japan buys digital. Is Akihabara still a mecca?
@rjejr i use coming for preorder analysis. im not sure if its media create or famatsu that does digital plus physical or at least i cant remember. from what i can tell their digital numbers only jump real high if a game has a sellthrough or if it's pokemon/yokia watch. it seems na is the leader in downloads. makes you wonder why japans vc is so superior doesn't it?
@electrolite77
"Those saying that STEAM doesn't appeal to the Japanese because of the setting, whether that's right or wrong, have latched onto it as a way to explain away the games low sales and excuse the dreadful way Nintendo have handled it. Just the usual zealot stuff where nothing is Nintendo's fault."
The fact of the matter is that Nintendo is very much to blame, they were the publisher after all, so this falls under their requirements. The fact that it was released after the biggest shopping holiday in Japan, is quite baffling, I have to believe there was some sort of logic to it. Perhaps, they thought it would get buried under the competition and get lost in the shuffle during the holiday. I have no idea, I'm just guessing. I'm not praising this decision obviously, but I'm sure some thought went into putting it after the holiday.
That said, a lot of the main characters ARE from U.S. history/influence. I actually didn't even know it was coming to Japan until I saw these related articles. It just didn't seem like a good fit for a Japanese audience. Since when would Japan care about a game where the main characters are, Abe Lincoln, Henry Fleming, John Henry, etc.?
This Japanese release is rather baffling. Both the setting/characters and it's release date clearly worked against it.
So yes, I have latched onto this idea as you have put it, but to say Nintendo does no wrong? I think not. Nintendo should have never released in Japan to begin with. That was their biggest mistake.
All in all, it's simply a shame, I really liked it and was hoping to get a sequel. I don't think that's likely at all now. It doesn't seem to have sold well in the U.S. either, and in theory it should have been a hit at least in the States, so Nintendo clearly missed with this, and I blame them very much for Code Name STEAM's failure on the global market.
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