Video: The Nintendo 64 Kid Is Taking Unboxing To The Next Level For Taco Bell

He will be unboxing this later that evening

My childhood...come back! ...please?

lol. Was this really necessary for a dumb unboxing commercial for Taco Bell? I doubt many people outside of the gaming world will get this reference with the kid screaming about the N64. This commercial does not appeal to a wide audience.

@abbyhitter A lot of non-gamers have seen this because it was a huge video on YouTube. Not to mention, this guy had a web redemption on Tosh.0 on Comedy Central a few years back.

OH MY GOSH, DO NOT TAUNT ME WITH TACO BELL, MEXICAN IS MY LIFE!

-An American living in Scotland

@Ryu_Niiyama My childhood is taco bell, please come back!

Seems like a specific field to appeal to. Works well as an online commercial, not sure how this would work on TV. Also, it's weird that they said 'Nintendo 64' in the commercial. Seems weird.

Still a cool ad, it's actually really neat, just confused with who came up with this.

omg. I'm so old. and I don't wanna be in the same room as this guy in a couple of hours.

Commercial works fine. It's not about N64, it's about a super-excited kid Christmas opening and that same super-excited adult getting to eat Taco Bell.

I really don't understand why the commenters before me think Americans won't get this. It has nothing to do w/ N64, it's Christmas morning excitement and old home movies. Everybody loves both of those things, the N64 may as well have been a Stretch Armstong, it's irrelveant.

Now had the kid been opening a Wii U and getting that excited, yeah, that would be confusing.

Taco Bell had the Score 64 promotion back then so why not use him. SCORE 64!!

@HollywoodHogan

Clap clap clap

You... just made my day.

Remember Brandon Kuzma, AKA The Nintendo 64 kid? I certainly don't and probably over 2/3 of the Americans who watched that ad the first time. After the totalitarian McDonaldLand ad you would have expected something as great but I guess they burned out all of their brain cells after that. Some people should get fired, they have their demographics study way screwed.

I really don't know why Nintendo didn't employ this guy for Wii U commercials. Embrace your history Ninty. Unleash the POWER of Nintendo.

I think I remember first seeing the N64 Kid video on an episode of Americas Funniest Home videos when I was younger.

@rjejr Yep, you've summed it up nicely. That's all I've got. My job unexpectedly evaporated and now I'm unemployed! Hoping it doesn't last, but it sure makes issues about toys 2 life go away! lol

@PvtOttobot LOL I meant more the excitement of unboxing the N64 but I ate my share of processed tacos in my day. (can't stand them now though)

I remember when some car company used the original video (except they of course took out mention of the N64) for a commercial right after the original video went viral. That unsurprisingly got annoying quick.
I can't see a new ad doing much different.

@audiobrainiac I agree nintendo should hire Nintendo 64 kid to make Wii U Commercials

@HollywoodHogan The best.

@PvtOttobot I know, that was the joke lol I'm too young for N64 nostalgia anyway

@aaronsullivan - Oh no man, that totally sucks!! Sorry to hear about it. Good luck w/ the job search.

Ahahaha, that's pretty awesome. XD

@piojito_O Trust me I know Taco Bell is nothing like real mexican, it's just one of the many variations that aren't available in Scotland! I love real mexican, home-made tex-mex and whatever the heck taco bell is xD It's just homemade is the only one I have access to, so I'm constantly longing for any mexican resteraunt of any kind. (And seriously, you haven't tasted 'not mexican' until you've tried a Scottish cafe's " 'Mexican' 'chili' and 'nachos' "

In one paragraph the author of this piece indicates that the guy became 'something of a celebrity' and in another expresses the opinion that the advert won't appeal to anyone because no one knows who he is.
Taco Bel and their advertising agency have a clear indication of what demographic they want their food to appeal to, the decision to use this guy as a representive for their product, was clearly not taken lightly. Viral marketing will buoy this along - that's how advertising works nowadays

Man, I got mixed feelings about this commercial. Like, props for the effort and getting the original kids... but at the same time, they're essentially equating the hype of getting some budget [yet tasty] fast food that got an extra serving of meat with the joy of getting a brand new video game system FOR CHRISTMAS.

Not a terrible commercial by any means, but it feels like one of the more manufactured commercials I've seen in a while.

I seriously love this ad!

Certainly an arresting ad. Funny and interesting enough though. Yay retro consoles

I like how it says "a few years later" like YouTube came out soon after 1998, it took about 10 years to get this video around to everyone. Not a few years wow.

OMG AND THERE ARE PEOPLE TALKING ABOUT "lol but taco bell isnt real mexican food", I love how Mexicans always have to reassure us on these things like we didn't already know.

That steak thing looks yummy lol

@piojito_O Here's the deal.
The demand is actually pretty huge! Hipsters think Mexican is 'cool' and normal people are obsessed with anything American (eg tex-mex). But it's only been popular in the last 5-10 years, so that explains the lack of chain restaurants.
There are like 0 mexicans in Scotland, or England (maybe London has some), but like it's genuinely not a quantifiable population in Scotland xD so that explains the lack of single shop family restaurants.
I have a feeling there's some background difficulty with imports as well, but that's not for me to know.
When people try it, they are literally using random bits of Mexican food (eg a tortilla or tortilla chips) and making posh, bland British food and then slapping the name of a dish on it. I think it's literally just that the British's taste buds can't handle/don't enjoy mexican food because it's too flavourful. Every time I eat at a friends house or at a cafe the food is undercooked, underspiced and just all round mild. But it's normal to them.

I reckon a real mexican restaurant would do really well in Glasgow as it would get a lot of attention from being 'exotic' and there are enough hipsters and people with good taste (eg me :}) that would eat there regularly.

-side note: My dad did missionary training in Mexico and he always tells us stories of the meals he had while living with a Mexican family there, well-jel xD

Taco Bell is usually disgusting (to me at least), but I have to admit that quesadilla looks good.

@PvtOttobot Scotland's selection of restaurants/tastebuds is not representative of the rest of the UK. There's only one Chinese restaurant in Dundee and it's called 'Bon Appetit'.

London doesn't have enough Mexican places but it has plenty, including Taco Bell.

Gah! The comments here are so daft today!
It's a friggin funny commercial and all you unfunny people can think of is how inefficient it is, and how it doesn't apply to certain demographics?
Lighten up. Taco Bell is all about appealing to fringe-types who are down to try new things like eating Doritos Tacos after midnight... and Nintendo. It's perfect.

_{Please let's not use that as an insult.-Molpheel}

@zeldagaymer93 Tosh.0's demographic is 18-30 year old males...that's basically the demographic for video gamers who played the N64. The N64 unboxing video does not appeal to a ride range of Taco Bell customers. Maybe 30% of Taco Bell's customers have seen that video and know what's going on.

This is awesome!

All these people like "This commercial doesn't target a wide enough demographic..." LOL you do know this is exactly the type of demographic that eats at Taco Bell, right. I eat it all the time.... my 59 year old parents... no so much.

Great commercial. Perfect for their target demographic

@HollywoodHogan
I'm not allowed to laugh this hard so late in the night.

That's a pretty creative commercial. Who cares if most people haven't seen the original video? It's RIGHT THERE in the commercial itself! It's explained perfectly well how it relates to the new DoubleDilla footage, so it's completely unnecessary to have any previous knowledge of the Kuzma siblings to enjoy the commercial. It's just an extra Easter egg for those of us whom are familiar with them.

I saw this commercial yesterday and loved it. I'm now waiting for Nintendo to force Taco Bell to remove it.

@HollywoodHogan Come on, mexican food doesn't cause that! Well, at least not to a mexican guy like me

@Trash-Boat maybe he is lactose intolerant? (All that cheese could lead to him needing that).

The only reason he should be this excited if it was breakfast

I know some people were skepical of Taco Bell breakfast, when it is 6 times better than their normal stuff

Is it wrong that I'm still more excited about the Nintendo 64 that that food?

I saw the commercial the other night. Pretty funny when I saw the N64. For me it would have been the NES Action Set.

@HollywoodHogan My sentiments exactly with the TP rolls. Taco Bell is disgusting, even worse than McDees. I ate an entire $10 Grande meal (5 tacos, 5 borritos, a nacho supreme, and 44oz dew/pepsi) all by myself in high school. Around 2:30am, I was running for the bathroom. Came out about 4:00am... Haven't been back since.

Can we just talk about how fake his reaction to taco bell looks in comparison to that old video

That gave me the creeps.

It would have been better if he was reused for N64 on Wii U Virtual Console. It wouldn't have been an unboxing, but it would at least have felt more relevant.