
Nintendo's first mobile phone game is expected to launch later this year, and partner DeNA has been talking up its expectations on the potential profitability of this joint venture.
Speaking to Reuters, DeNA CEO Isao Moriyasu stated that while targets haven't been officially discussed with Nintendo yet, the hope is that the agreement will bring in around ¥3 billion ($25M) per month.
This isn't a figure plucked out of thin air; DeNA's most successful title - Kaito Royale - earns this amount every month, and Moriyasu is hoping that Nintendo's first mobile effort can surpass that.
To put that target into perspective, Supercell's Clash of Clans - one of the most popular free-to-play mobile games right now - brings in a whopping $150 million a month.
However, Moriyasu's hopes could be even higher, as he wants the arrangement to generate not one smash-hit, but many:
We want to create games that will be played by hundreds of millions of people. We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.
Of course, the amount that goes into DeNA's coffers is all dependant on the profit split between the two companies. It's not known what the split will be on these mobile games, but Rueters believes it could be as much as 70 percent in Nintendo's favour.
[source vg247.com, via develop-online.net]
Comments 21
It's a lofty goal. I think they can do it for a month or two, and then America's fickle mobile market will move on. But maybe in Japan it will carry the division for Nintendo.
Doubt it, but prove me wrong.
I hope for success for both companies in this deal.
Can't wait to see what DeNA brings to the table.
I hope to bring in roughly the same.
@Dezzy Good Luck
Nothing overly ambitious about that. They could easily obliterate those figures. Look at how much Sega made off recent mobile games and you can see why they don't care about consoles anymore.
@outburst took me a while to see the glitchy screen on the mobile I've seen that screen a lot on my own NES until i replaced it's card connector.
Pretty much confirms microtransactions as the business model.theres no other way to sustsin that sort of revenue otherwise unless they're pumping out about ten new games a month.
I bet everyone's gonna be like "Finally! Nintendo is making epic games again! About time they started doing mobile."
And we'll be like "...Where have you been all this time?" lol
@DarthNocturnal Glad I'm not the only one here who thought of trying out Record Keeper just to see where Dena stands as a developer xD. I think after playing the game that Nintendo is in good hands especially if they collaborate with DeNa
If this works out, then the Nintendo fan hope of "nothing major" on mobile is going to evaporate. If this indeed turns into a huge moneymaker, Nintendo would be smart to further that investment and make more mobile games.
@ZurrrrBlattTron @DarthNocturnal What did you guys think of Record Keeper? It seemed pretty rich in content, but quite laggy for my taste (tested on a Nexus 5). The assets being gradually loaded like a webpage also didn't look like something from a quality game...
That sounds very ambitious, but I hope they do well
@gsmaciel I was surprised! At first I had really low expectations but once I played the game I got hooked. I thought it was really rich in content and was pretty fun. I like that it feels like how free to play games should be, it really doesn't shove in app purchases down your throats and for the most part the games pretty balanced. The first time I booted it up it lagged a bit but playing on the IPhone 5c, I haven't really had any issues
Even with 30%, that's still a heck of alot of potential cash coming DeNA's way. Leaching off Nintendo is the best decision they've made so far.
Well, DeNA sure likes to talk money. :/ I don't doubt that the goal is possible to reach, I just prefer the focus to be on making fun games. I understand the viewpoint however. Dipping my toes in the mobile games business it quickly becomes chasing an elusive business model tied into an attractive package. Ultimately, there needs to be a fun game at the core, but it's easy to get cynical about it.
Colorful, fun, and familiar characters are at home on mobile devices as they help invite people to short bursts of entertainment. Nintendo has some of the most well known in history, so there's a very good chance of success.
I'd hate to see the dedicated hardware of Nintendo go by the wayside over a long period of time, but with huge success in mobile, it could happen. I do believe that Iwata wants to use it in support of the deeper and richer games market, however. I'm looking forward to the possibility of a sweet spot for a generation where the mobile success feeds into that. Whether it works out in the long run or not, we may be in for some great games.
@gsmaciel Some games download additional content when you first launch them, so it may subside after you play for awhile. No personal experience with this game though
I posted about 5 links on one of the over abundance of DeNA articles which contained a bunch of $ amounts which were more than I imagined. Supercell, Rovio, Gungho, King, $1 million per day wouldnt put them in the top 3.
And yes its a fickle market, games come and go, but Nintendo has how many IP?
Mario and Luigi and Bowser and Peach and Daisy and Wario and Waluigi
Yoshi
Kirby, King Deedede and Metsknight
Donkey Kong and Diddy
Link and Zelda
Pitt (Kid Icarus)
Pikmin
Pokemon
Thats 8, and theyre different enough to cover most of the genres match 3, endless runner, endless jumper, endless flyer. I dont think side scrolling platformer lends itself to pay to plsy very well but who knows.
Point is, many famous IP and many game genres equals mucho dinero.
I was quite pleased when I played Final Fantasy Record Keeper. It lagged a bit (not super noticeable but it was there) on my Motorola Razr M and ultimately I don't think it's a title for me but I had a lot of fun with the tutorial and first few dungeons. It had a lot of character and was very well put together, it seemed quite well balanced and very polished.
If DeNA can manage that level of quality (with a bit less lag, please) on Nintendo's IP I will be one happy Lobster.
@outburst Hahahaha! What a LOST ART. As a kid, my friend was convinced if you blew into the NES cartridges and then also LICKED them at the same time (trust me - it can be done), they'd get working. Amazingly, it always seemed to work for him. Real weird.
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