With this week's release - in Europe - of the first batch of wave 3 amiibo, the topic of stock and getting hold of our favourite figures is back on the agenda. A common issue - with rare amiibo and limited edition hardware - has been eBay sellers buying up goods to sell on at a profit; whether directly in a response to that or just to try and make stock last longer, the Official Nintendo UK Store has now moved to limit consumers to one of each amiibo.
That'll certainly stop those with cash and an eBay account from grabbing excess numbers of figures from the store, though the stock situation on the site is still relatively poor. Just one day before this article the store opened pre-orders on wave 4 and re-stocked Marth, but both those pre-orders and the Fire Emblem hero are now out of stock. Some of this week's wave 3 figures are still available, however, though all of the remaining half of that wave's pre-orders are also sold out.
We've seen Best Buy apply this one per customer rule with the Majora's Mask 3D New Nintendo 3DS hardware in North America, too, resulting in some orders have additional units cancelled. If all retailers were to follow these policies on limited run items, comfortable in the knowledge that demand will bring sales nevertheless, we'd arguably see progress in freezing eBay sellers - who you could refer to as scalpers - out of the game.
Do you agree with this policy, and is it something you'd like to see more retailers adopt to ensure that the most desired Nintendo merchandise gets into the hands of more fans? Let us know.
Thanks to Ryan Millar for the heads up.
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Comments 48
Amiibo's popularity is overwelming. This is great for Nintendo, as this means a heck of a lot more money for them, that I hope they use for to fix their major flaw, the frequency of their Television advertising. The more adverts that people see of a console or the games, the more likely they are to buy that product. Fix that for the Wii U and the Wii U will have brighter future. I'm loving the Wii U right now, but the lack of adverts for Wii U compared to the oversaturation of PS4 and Xbox One adverts is baffling, to say the least. Keep those Games, Amiibo and the advertisements coming and Nintendo will do just fine...
great, could help stop the scalpers from inflating the prices by buying all the stock on selling them for stupid prices online
Wanted Lucina, looked this morning and they were already gone. Ninty really needs to sort this out
Really want Robin and King Dedede. I hope my local Gamestop will carry them in February, though I won't be able to get there til the 20th... I can only hope amiibo don 't sell as well here, in this rural place where Xbox reigns supreme.
11th commandment: thou shalt not scalp
I really only want the Fire Emblem characters and already have Ike and Marth, however it seems I won't be able to get Robin or Lucina.
@Nautical-Rudie As long as they follow through on keeping orders to one per-person, cancelling the orders of scumbags... sorry, "opportunists", who manage to exploit the system, there's not really much else Nintendo can do about the woeful stock situation; beyond risking the quality of the final product by bringing in more manufacturers.
I'm under the impression Nintendo are already making a compromise on quality to mass-produce the figures in the first place; and I'm reminded of the difficulty people have had procuring games like Fire Emblem Awakening - even Nintendo are surprised by how well this gamble (and, let's face it, Amiibo -are- a gamble for Nintendo) is working out for them, and are still working out how to make supply meet demand. It's upsetting that it has been nearly three months and I only -just- managed to find a Kirby, definitely, but I'm trying to be patient - lest I stress myself out trying to find toys, or worse, give in to temptation and support the more scummy folk who have bulk orders of all the well-established hot commodities like Ness (probably the first piece of Earthbound merch released outside of Japan) and the Fire Emblem characters.
@THENAMESNORM I know the feeling, my Ike came yesterday and I was also hoping to pick up the rest of the fire emblem characters as well as Ness. Going to have to keep a look out on other websites. I saw that Shopto still has all the wave 4 available.
This is how it suppose to be! FU Scalpers.
If Nintendo actually wanted to stop scalpers, all they have to do is announce that they are producing more of all the Amiibo figures and that people who weren't able to get them will be able to get them soon. That's it. That will instantly devalue the supply of all the eBay sellers.
Limiting them to 1 figure per order is great, but there are a lot of resellers on eBay and all they have to do is have friends and family pre-order for them too. The problem will still persist. The only thing that can kill their sales is if Nintendo kills the demand for overpriced Amiibo.
@BacktoNarnia
The scalping issue won't be as big. It's quite a hassle getting multiple people to constantly get on eBay to purchase one. It's more trouble than it's worth.
This should have been implemented sooner. No more jerks buying 100 rosalinas just to make a point
@JasonAnArgoNOT64 I hope you're right. The problem is that Nintendo is making so few of some of these characters that even if resellers did not buy any figures at all, there would be people unable to get the figure that they want. The supply is not even remotely meeting the demand and the scalpers are only buying the figures to take advantage of that. The guy that claimed he bought 100 Rosalinas did so by having friends and family pre-order them too. If they can continue to make substantial profits from the Amiibo as they are now, it would still be worth the hassle to pre-order as many as possible. With the coming wave it only seems to be worse. The rare figures are even rarer and will never even appear on many stores' shelves.
Hallelujah! I hope Amazon will do the same, maybe 2 per customer or Prime member. I just picked up Ike and Toon Link. Rosalina is no where to be found. I'll check my other local supermarket tomorrow or I'll just wait for Rosalina Super Mario range. I'll get Bowser on the SM range so I didn't get one while ago.
Also at Nintendo UK
@Toxic2204 sadly it won't take any more order's on ShopTo's website. Thanks for the tip though!
Doing this is a good start to evening distribution to everyone and hinder scalpers. It's clear that amiibo is really popular and Nintendo would be sitting on top of a gold mine if they could better meet demand. Hopefully, retailers do follow this policy; I want my Lucina with little troubles...
@THENAMESNORM ah sorry about that, I just noticed that they had the pre-order button when I was searching websites. Hoping that Nintendo's store or Game gets more in stock soon.
Amiibo has proved to be a huge success... then why the heck Nintendo doesn't produce more figures to meet demand?? I've been going through so much pain trying to pre-order amiibo from wave 3, they got delayed here in Mexico and we don't even have the whole set of wave 2. Captain Falcon amiibo doesn't exist in here! I'm at nothing to give up on amiibo and stop supporting them because of how difficult are to find.
What about Nintendo NA?
Hers's a wacky idea ...... make more!
@617Sqn @AdanVC If it was that easy, they would. There are a few things about business that prevent the magical creation of instant stock.
1) With only a few factories, creating stock for a worldwide consumer base takes time, especially when you don't own your manufacturers. Managers have to wildly guess months in advance how many they're going to sell. Guessing how well a product can sell is a skill very valuable in the business world, because it's so hard to do.
2) You lose much more money overstocking than understocking. Nintendo is probably guessing low to play it safe, and I don't blame them. If you sell all of your products and miss out on potential sales, it's way better than paying for thousands of figured gone unsold, and forcing the retailers to deal with the unsold merchandise.
Considering the low sales of the Wii U, I'm not surprised that they were taken aback by the number of people buying them outside of the Wii U fanbase. Remember, this was before New 3DS compatibility was even confirmed for the general public in the west.
So is this one figure period or you can one have one of each figures?
@BacktoNarnia
Exactly though. One per customer means that he'd need 100 people to get it. With shipping costs per figure less profit made
Meanwhile, NoA's web store has NO amiibo whatsoever. :/
Hmmm it should be 2 So people can keep on sealed for collection and open one for use. If only they had packets you could get into with out craving up the box
@THENAMESNORM Order from Japan, that's what I will do.
I'm certain it's always been 1 per customer.
Funny that preorders for Wave 4, to the best of my knowledge, have not yet started in the US. And except for a few figures sold at Toys R Us. The Wave 3 figures have not made it out into the wild.
The amiibo situation is a difficult one for Nintendo to figure out. The figures outsold their Skylanders and Disney Infinity counterparts at BestBuy over the holidays (in the US), for example, even though the other two sets had many more figures and a much larger install base.
Plus, as a relatively small company, Nintendo cannot instantly ramp up production like Activions-Blizzard or Disney.
Finally. Retailers will only place limits to counteract bad PR and when they know they can sell out their shipments regardless. We are starting to reach that point with amiibo (thankfully),
@RaphaBoss Any idea what websites are ok to use?
Great idea! I went out and got sheik, and ike ordered room link and my preorder of Rosalina arrived!
I am still waiting to get little mac and wii fit trainer tho so hopefully they will be back one day I only want one of them lol
@Nicolai - Nice, but you left out the big BUT. Nintneo made the Wii console, I live in NY, it was sold out for 2 years before it was readily available on shelves. At no point were people thinking they woudln't get 1 though b/c people assumed correctly, that Nitnedo would just keep making more as long as the demand was there.
BUT, by cutting off the figures in the first and 2nd waves it alerted the scalpers - "HEY, these are rare items, we are only making a limited amount, come buy them all!!" Nintendo called the scalpers. All they had to do was either keep making more - which admittedly is out of their hands - or at least announce they would be making more ASAP. but they dind't b/c they arne't so the scalpers now know every single amiibo made is limited. The blood is in the water, scalpers are sharks. If Ntineod wants it to end either make more, or announce every single amiibo will be continued to be produced until demand is saturated.
It's on Ntineod, this whole mess is of their own making. Sorry to blame the victim, but they only continue to make matters worse. Let a few dozen Villager and Fit trainers show up online and on store shelves and the scalpers will disappear.
One per customer is a good idea, although i was looking forward to watching Nintendo fanboys try to eat each other!
I have to say that although I'm glad Nintendo has limited orders to one per customer, I'm disappointed they aren't making enough figures to meet demand. I only found out about wave four pre-orders last night after coming home from the cinema and went to the site to find that the one figure I wanted was listed as sold out. GAME isn't offering these figures (Pac Man and Ness) for pre-order yet either, nor is Amazon and I'm willing to bet it's because they cannot confirm what they'll be getting.
Now with the promise of cards I don't think people who only care about unlocks need be concerned, but honestly they're leaving money on the table here and it feels quite unfair that even pre-ordering isn't a guaranteed possibility for those who want figures.
Donkey Kong is about the only figure I can think of that was sold out and came back into stock. I don't expect these things to be produced forever, but how about three months availability, Nintendo? Am I asking too much here?
The amiibo stock issue is ridiculous. The demand is cleraly there, so why isn't Nintendo making more figures to meet demand? It's like Nintendo doesn't want money.
I've been rather lucky when it comes to amiibo purchases, I got Pit, Marth and Wii Fit Trainer by constantly checking Argos stock in my local area, and reserving a figure. I was lucky to pick up the last Ike in stock at my local GAME yesterday too. Was hoping to pick up a couple of Wave 4 figures via pre-order this time, but it may seem as though my luck has run out...
Really feel the Mario series will be handled much better and will, to use Nintendo's own term, be higher priority in terms of "Shelf space" and as such see no foreseeable problem in terms of stock with this series in particular, from experience my local GAME usually only has Yoshi on it's shelf, and I cannot see it changing
All I want to know with absolute clarity is; are they going to make more Little Macs, Rosalina's, villagers etc? I keep nearly buying Villager on ebay for 25 quid, but would be well annoyed if come 6 months they're all readily available again! :-/
@Nicolai This is definitely true, but it does not explain Nintendo's complete lack of communication with its customers regarding the stock issues. Following the sellouts, they could have easily announced that more will be produced as soon as possible and will be made available to customers. Nintendo does not seem to realize that they have a fairly significant PR problem on their hands, or else they know it and have chosen to let it eat away at consumer trust. With each wave of Amiibo released, it seems like excitement is being replaced by frustration.
@Lukey64000 Well Marth was made available again on the Nintendo store when wave 4 dropped. So I wouldn't be surprised if those ones came back too at some point. Don't give into the scalpers. Just keep checking your local game stores and the Nintendo site
@paburrows It's 1 of each figure... I'd be happy with that, just tricky finding them.
I've seen a few rare figures recently that haven't interested me, Although it's tempting to buy for resale, I left them on the shelves hopefully for fans or collectors as I'm not liking the stock issues and have no intention of paying over the odds.
Hmmm, Ebay scalping is pretty bad, but because of the scalpers I actually have 2 Majora's Mask New 3DS XL's on my card. It's for me and a friend (who has paid me back) as he didn't have internet access on the day they went on sale. I'm terrified the order will be messed with now, and if I'd had any inclination of this we would have worked something out to order his separately. (Plus I often buy 2 of something to pass to a friend or sibling as a present and have one for me.)
While I'm up for scalping reducing methods, I think they need to be upfront about it. I know scalpers will still get around it sometimes, but hurting legit customers is just unfair.
@Lukey64000 @Time-Bomb Villager's pretty much certainly going to come back, if not in the Smash form then it'll be in an Animal Crossing series (like the Super Mario series revealed recently). As for Rosalina, probably the same but in the form of Super Mario wave 2. So I'd strongly recommend not to give in to the scalpers.
Maybe I can find villager if they restocked him.
@Time-bomb @Grumblevolcano Thanks! That's some decent advise, and your right! I hate paying more to these scum bags! Haven't yet, but I'm collecting them for me, as a Nintendo fan of many years!
thi$ didnt $top me from getting multiple figure$.
ogo79=hu$ter of the year.
ebay cu$tomer$ here i come!
im not $tupid enough to u$e thi$ $creen name a$ an ebay $eller.
i want your money in my hand.
@Knux Is the demand there though or is the majority being bought to be sold on.
It's ridiculous. Wave 4 doesn't come out for some time - surely enough time for Ninty to make enough units to satisfy all pre-orders people want to make.
They're just encouraging profiteering.
@THENAMESNORM Not sure where you live, but Ebay has some sellers selling them from Japan with higher price but free international shipping. Give them a look.
This Amiibo situation is ridiculous. How hard is it to meet product demand? I mean why not a least make two shipments of these things?or provide them on their official website? Why a 1-and-done?
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