Sonic Knuckles Sticks TOMY

Sonic the Hedgehog is set to race exclusively onto Nintendo consoles this month with a pair of simultaneous new entries in the series. In an effort to re-invigorate Sega's beloved mascot once again, the company is launching an all-out marketing campaign that's hoping to reach a broad demographic of fans old and new.

Described as ''one of the biggest license initiatives SEGA has undertaken in recent years'', the Sonic Boom brand will encompass everything from clothing, comics, a Cartoon Network animated TV show, and a new toy line developed by TOMY. These feature some familiar faces, as well as series newcomer Sticks the Badger, and seem to plan for some pretty neat gimmicks.

The toy line will be fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation, and action-performance and include plush, action figures, RC, role play, vehicles, and novelty.

On top of that, the prickly character will even feature on a special new version of the classic ICEE Blue Raspberry flavour, with a branded cup and opportunities to win prizes or even unlock bonus game content for Sonic Boom: Rise of Lyric on the Wii U. Totally cool, man. If you prefer your hedgehog a little spicier, then US fans can also stop by Del Taco, where an in-restaurant campaign will be supplemented by social media and radio promotion.

It's safe to say that the blue blur will be difficult to miss in coming weeks, especially after the cartoon launches on November 8th in North America. Will you or anyone you know get caught up in the hype, or is this re-imagining not quite your scene? Wrap your arms in bandage before letting us know with a comment below!