Nintendo appears keen to spread the word about its Girls Club YouTube channel, and to help do so it's recruited Olympic gold medalist Nicola Adams.
Featuring games such as Tomodachi Life and Luigi's Mansion: Dark Moon, Nicola expresses her fondness for the 3DS and indulges us in her gaming past. Starting out on the SNES with games like Street Fighter II it's no wonder that boxing is what she's known for internationally.
Nintendo seems to have missed a trick by not including Super Smash Bros. for Nintendo 3DS in the video – given what Nicola won her medal in – but it's not impossible for us to see another video in a similar fashion at some point in the future that features the iconic beat-em-up.
Do you think Nintendo is on the right track with this campaign? Let your opinions fly in the comments section.