Earlier this year we reported that China was considering a removal of its ban on video game consoles; it was a rule that was bypassed by TV plug and play systems, including a Nintendo offering called iQue which included Nintendo 64 games. Modern systems with separately sold retail games were, however, out of bounds.
As part of its continued drive to encourage foreign investment, China has now followed through with the expected legislation to lift the limitations. There are rules, however, which fall in line with what was previously reported; the hardware must be produced in the free-trade zone of Shanghai, while all products must be approved by the Ministry of Culture.
With China potentially on the way to officially being the largest individual economy in the world, it would be surprising if the big players, including Nintendo, declined the opportunity to tackle the market; it'll be interesting to watch. As indicated above, Nintendo would need to setup manufacturing in the relevant area and jump through some hoops before we'll see Wii U and 3DS systems sold legally in China.
[source kotaku.com, via online.wsj.com]
Comments 53
Microsoft is also teaming up with a company to bring xbox to China. Apparently.
3DS is actually already sold legally in China, just rebranded as iQue 3DS. Like all portables dating back to the Game Boy Advance, the legislation apparently left a loophole that allowed for handhelds and TV plug-and-play systems.
http://www.ique.com/index.html
I wonder if China would be more tolerant of the American Xbox or the Japanese PlayStation and Nintendo products. They don't have a historically good relationship with either country, and that may poison local attempts to expand.
Looking at this from another point of view, imagine a Chinese gaming console being brought to Japan and the West. Could that possibly be the next big thing in console gaming? A fourth competitor?
Good news for me, I live here. Although it was possible to buy them anyways.
True about the iQue player... but the games available are only pre-installed on the console. Buying new games is a no-no. Though i think the iQue 3DS XL lets you download Nintendo produced games from the eshop.
Nintendo is definitely poised to take advantage of that, especially since their games are generally more focused on gameplay and family friendly characters rather than the realism and gore of the ubiquitous shooters that flood other consoles.
Got think how Microsoft ties with NSA is going to work?
they said legally bought, and i thought: "hey you, want a WiiU?" -opens his coat to reveal five WiiUs underneath-
It depends what being 'produced in Shanghai' actually means. Are we talking every component being assembled piece by piece, or could you ship in 3 parts that could be put together in a Shanghai factory together to make a console?
Plus I would bet most gaming companies (especially Nintendo), would be a little wary of giving Chinese manufacturers too much knowledge about what goes into and how to make a games console- Chinese factories are notorious for not paying that much attention to Copyright.
Don't they already have ripoff consoles anyway?
Does Nintendo officially make money with this iQue-Consoles or is that just a stolen copy?
@DestinyMan iQue are not knockoffs. It is a joint venture between Nintendo and a Chinese company, quite simply it is a brand of Nintendo.
It would be tremendous for Nintendo to sell the Wii U on China, with the iQue brand or not. But perhaps, the older and cheaper Wii would be a bigger hit even.
In all honesty, the Chinese market may not buy a lot of Xbox Ones, PS4s or even Wii Us. Nintendo might be smarter to sell the much cheaper Wii in China.
@TheLilK98 Yes. Plenty. I mean, PLENTY.
I had no clue it was illegal to own a home console in China. What weirdos...
@Salnax
What choice do they have? There are three gaming giants in this world: two Japanese and one American. If gamers are gonna buy a console, they'll have to make a choice out of those three or play on PC.
News like this, can only help the gaming industry.
China should probably catch-up on some good old Atari 2600 classics then slowly work their way up to a SEGA ↓
@DarkAngel_17 They could make their own console. With blackjack and hookers.
@Samurai_Goroh that explains the Chinese monster hunter videos I have see on YouTube.
@DestinyMan the ique are Nintendo made.
I think it's mostly just going to be Nintendo and Sony over there like in the rest of Asia.
I'm just going to go take over China, and force it to bend to my will.
I can imagine Monster Hunter being huge in China, not sure why though.
@Salnax With the way China's government is, they will never produce something like Playstation/Xbox/Nintendo/Valve.
WOO..Oh, there's a catch.
Because Nintendo already has the iQue brand up & running for years this is an excellent opportunity for them to broaden their marketplace.
Is anything accepted from other communist countries like Vietnam/ Cuba I wonder!?! There could be production there already?
@Hyperstar96 When you ask a non-gamer about consoles, they'll tell you about the Xbox, PlayStations & "Nintendos". Your everyday person doesn't know that Valve exists, therefore not making it a fourth major player.
But hey, I wouldn't be surprised if they got there much sooner than later, though. They know what they're doing.
wait so... this whole time people in China never had video game consoles???! Wow... that's crazy .. i can't imagine a world without video games. how did they play video games?... oh ique?.. hmmm plug n play? like the crap i see at kiosk at the mall..
I can't believe China, they're crazy with power over there.
Another country for the 3ds to rule
Im sure Nintendo will sell the Wii U in China, theyll just forget to advertise it.
@Salnax
True, true. It's kinda sad when politics affect video games.
Anyway, as a whole, this is seriously awesome news! There's over a billion people in China, and while not all will be able to afford video games, I think it'll drastically help Nintendo.
@MrGawain As long as Nintendo keeps a close eye on things, I don't see the problems. They have already crossed this bridge a long time ago given all their recent systems are made in China.
A bit too late for Nintendo or even Sony to worry about this issue.
No money in China until they can honor copyright infringement laws. Until then, they'll just be a manufacturer.
As someone already pointed out, China has iQue, 3DS and DS, which are legal produced and supported by Nintendo. That's exactly same as what will happen to XBox One, which will be branded under BesTV, and supported by Microsoft. Someone also pointed out that there is only few games playable on i3DS. That's true, but that's Nintendo's fault. They could legally localize games, as they have already done that for several years and have several titles (before 3DS), but they didn't continue that way (when the system was not jailbroken so piracy was not a problem at that time; actually that was Nintendo's best chance, because as I know, at that time lots of Chinese players were already preferred to pay high price for games (even higher than the price in U.S. due to shipping fee)). Meanwhile, I assume BesTV's XBox One will not suffer from lack of games because XBox One will not region locked. However, it's already somewhat too late for 3DS, cause it has already been jailbroken, and you should know that what does it mean in China: either play very limited localized games with high price, or play all games from all regions, free. So, I can't see it as good news for Nintendo, as it has not changed their situation in China at all, but only make their competitors in a better position.
Btw, iDS actually sells well in China, because of warranty, price, and not region locked. But the games are not due to piracy. I don't know if anyone actually buy i3DS so far, I only heard 1-2 out of hundreds, and if they buy, it just because the exclusive Mario theme cover only available in China. Most Chinese players buy JP or NA versions (both versions are equally popular) 3DS instead of i3DS just because region lock, even that means the machine has no warranty, and may be actually second-handed one (but sold as brand new).
Sorry to type so much since I think most readers, and even Nintendo itself, don't really know Chinese video game market.
ooo i want an n64 plug and play
I always thought the iQue Player was a pretty cool idea actually.
I'm a bit confused... why were home consoles with separate games banned in the first place?
That's nice. It's bad enough that nearly everything we consume is manufactured in China, now china wants to use it's massive market to bully companies into relocating manufacturing facilities inside the country. Essentially, china is banning imported consoles while they export everything.
The article also explains the prevalence of all those made in China TV-Games Famiclones, despite the fact that such systems violate international copyright. I also have the feeling that once manufacture facilities exist inside china, the copycats will have a field day, since China seems generally reluctant to enforce international patents inside their boarders, and piracy runs rampant.
Manufacturers will produce "extra" surplus and sell these inside China without paying any royalties to the companies that produce them. Much worse, these unlicensed "fakes" will be made at the same factory and be identical to the real hardware.
I would caution companies that want to capitalize on the market in China, because none of the dollars spent are likely to leave china's borders, meaning Nintendo will likely get little royalties if any on consoles manufactured and sold in China. That and most game discs sold in the mainland will be bootlegs.
while all products must be approved by the Ministry of Culture
So basically they are going to censor or ban games based on content.
Arceus forbid someone plays Metal Gear Rising: Revengeance and decides to go on a vigilante mission to take down corrupt government in China.
@DarkAngel_17 dont underestimate the chinese manofacturing power, actually they do have all the tecnology to make a god console and the chinese people are really nationalist and if they beay their own market is already big enough to compete with microsoft or sony,
@ricklongo You mean a 13 year olds view of realism - CoD is no more realistic than Team Fortress 2.
Aren't all games consoles manufactured in China anyway? How difficult would it be to ship consoles from China to, er, China?
They finally figured out that they had banned what was basically one of the best ways to spy on their citizens. I'm sure Microsoft is working with them on a China-specific version of the Xbone. If they play this right, it may even become mandatory.
@StarDust America is the same. Want to build something for a US Aircraft you have to do it in the US. Ignore any international rulings that affect them or any American companies. (What makes it so amusing is America was founded on using stolen British IP and that helped them become what they are today. China is just doing exactly what they did).
@Gunnerholic: China's a big country...
@Hyperstar96 they really aren't as of yet, steam is a distributor, not a console and only recieves a small percentage of the sales of software sold, they are also extremely slow at releasing ANYTHING, im still wondering about half life 3, its been over 10 years, also take into account that games are sold for a much lower price and that sales figures MUST high to turn a real profit, and this is coming from a guy who loves steam and Nintendo
@unrandomsam Stolen Brittish IP? Oh, you mean the tea? Well we didn't really want it and decided to toss it in Boston Harbor. What exactly is this Brittish IP you speak of? Sorry to be rather flip, but to compare the US to china is laughable and offensive.
Good news for Nintendo. They already have brand recognition there.
@StarDust China is a sovereign nation that does not recognize copy right law, and has the right not to if it so choses. You don't like it? Tough.
Well its about time
This could be important in making sure Wii U doesn't flop.
Nintendo was always the only one having a fanbase in China, even the recent iQue 3DS was sold legally there.
Xbox One will be sold not before 2014 and Wii U will come there in that period. But we all know that Asians don't like Microsoft in gaming, because of it's poor choices of gameplay. The only thing they was interested was Monster Hunter because of the vastity and possibilities of the game.
They are quite used to having MMO much better than Western ones, with ton of stuff to do an many variations on the gameplay.
At least this is were, i think, Nintendo is very strong. In the gameplay.
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