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Toys R Us CEO Hints at Exclusive Disney Infinity Figures

Posted by Damien McFerran

"Plenty of room" for both Skylanders and Disney Infinity, too

Jerry Storch, CEO and Chairman of Toys R’ Us has spoken to Family Gamer TV about his stores’ anticipation of Disney Infinity to further substantiate the toys-to-life genre.

Talking at the Skylanders Swap Force launch event, Storch confirmed that he thought there was “plenty of room for both games” and that this could be a “great source of growth” for a “declining video-game industry”. As he put it, “together they provide a lot of presence and legitimacy to this genre that will only make it greater.”

When asked if Toys R’ Us will be supporting the Disney game in a similar way to their approach with Skylanders, Storch responded:

Well it’s different and we are the toys authority at Toys R Us so anything big you know you are going to find, and in an oversize special way with plenty of exclusives and excitement.

His comments seem to suggest that, like for Skylanders, Toys R’ Us is likely to have exclusive Starter Packs and figures for Disney Infinity. Exactly what shape this will take is yet to be seen.

In relation to Skylanders Swap Force, Storch suggested that the requirement to buy a new Starter Pack and Portal this year would not be an issue for Toys R Us customers. He also said that there was plenty of growth left in the toys-to-life sector. Finally, Storch rebuffed the suggestion that high prices on eBay for rare Skylanders figures was not an issue for the store, and was actually an “indicator of true value”.

With both Skylander Swap Force and Disney Infinity launching on all Nintendo platforms, there is likely to be plenty of manoeuvring from both Activision and Disney Interactive as we get closer to launch.

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Thanks to Family Gamer's Andy Robertson for contributing to this report.

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User Comments (7)



AyeHaley said:

After seeing Skylanders in action and what its characters look like I decided not to buy it anymore. As for Disney Infinity: I'm actually really excited due to its toybox-mode and its lovely character design. Although its also a money pit, toybox-mode is a great incentive for buying new figurines, boosterpacks and play sets. I just hope they add stuff from my favorite classic Disney flicks.
And I hope they do at least the Wii U version right, a cool 3DS version is only a nice bonus.



paburrows said:

Im just now finishing Giants and while I love Skylanders I'm not sure if I'm really that excited about ether Disney or Swap Force coming out.



fortius54 said:

Well, I happen to love Skylanders. I guess a lot of that has to do with the fact it has really gotten my kids interested in video games. It is something we like to do together so sentimental valus maybe the reason I like it so much.At first Swap Force worried me, but I think it is going to be okay.

I have to admit Disney Infinity at first was the game I was really looking forward to. I like the idea of sculpting the figures to look the same. Toy Box maode looks great, but I am a little worried about the story mode, and it looks to be coming in at a higher price than Skylanders.

I am sure that the two can coexist, but there are further talks that Nintendo will have something prepared with NFC by the end of the year. The toys-to-life market could get pretty crowded if this is the case. I guess only time will tell.



UnseatingKDawg said:

You know, at first I was really interested in this. But now that I'm hearing this, it seems like more of a hassle to keep up with. So I think I'm going to pass on Disney Infinity.

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