Reggie will be proud, the Nintendo World Store has collected a couple of design awards, proving that Nintendo isn't just popular with us gamers.

The New York store earned itself "Store of the Year" and "First Place Specialty Store over 10,000 Square Feet" at the "35th Annual Institute of Store Planners/Visual Merchandising and Store Design (ISP/ VM + SD) International Store Design Competition Awards". That's not quite so catchy as say "Oscars", but hey, who's counting!

TPG Architecture are responsible for all the silver and shininess, InteriorDesign.Net had this to say about it:

"TPG chose modular design elements with cutting edge display technology. Movable kiosks offer flexibility—key for the high-profile events, promotions, and product launches the store hosts. Nintendo’s entire product line is spread across three floors, two sales floors and a concourse level where gamers can hop on nearly 60 interactive gaming stations. The store also houses a floating video tower, housing nine rear projection video screens—the largest measures 100 inches diagonal."

Santa's grotto? Pretty much. However, my fellow Europeans, the Nintendo World Store is a little more than a train ride away, maybe hopefully we'll see something similar in London.

[via nintendoworldstore.com]