Super Mario Bros.
Image: Nintendo

Update []: GameStop has now shared an official announcement about this "exclusive 40th anniversary" Mario Pin Set, along with a look. It's also noted in fine print how customers who make a purchase online can bring their receipt in-store to receive these pins.

"Get an Exclusive 40th Anniversary Mario Pin Set when you spend $100 on Mario games. Only at GameStop.

Original Story: [Thu 9th Jul, 2026 02:35 BST]:

As part of Super Mario's ongoing 40th anniversary celebrations, Nintendo will be releasing a special themed pin set.

As highlighted by 'Nintendeal' on social media, this set will be available as a promotional item from "select retailers". It includes four Mario pins as well as the 40th anniversary Super Mario Bros. logo. Some of these pins appear to have been released in previous sets.

The Mario pins include Giga Cat Mario (Bowser's Fury), Tanooki Mario (Super Mario Bros. 3), Propeller Mario (NSMB. Wii) and Mario & Luma (Super Mario Galaxy).

Nintendo already released a 40th anniversary pin set via its Nintendo Store in North America earlier this year and it was available as a My Nintendo Reward. In case you missed it, Nintendo also released anniversary pin sets to celebrate Mario's 35th anniversary.

Mario's 40th anniversary celebrations originally began last year, with Nintendo announcing Super Mario Galaxy 1 & 2 for Switch, new amiibo, new content for Super Mario Bros. Wonder and even a new game for Yoshi. The Super Mario Galaxy Movie was also released earlier this year.

When we hear more about this latest anniversary pin set, we'll provide an update. Would you be interested in something like this? Have you enjoyed Mario's 40th anniversary celebrations? Let us know in the comments.

[source gonintendo.com]