Ubisoft is one of the world's biggest publishers, yet has largely struggled to make a major breakthrough in the lucrative free-to-play space. The one exception currently is Brawlhalla, which is enjoying a resurgence after 5+ years on the market and plenty of investment. There's more on the horizon, too, with Roller Champions due on pretty much every platform including Switch.
Though some of the company's treasured IP have endured some iffy smart device games, many have predominantly remained as triple-A big-budget titles. However, reflecting a shift that we saw with the recent announcement of Tom Clancy’s The Division: Heartland, the company's bigger franchises are expected to get free-to-play entries too. Ubisoft will still release sizeable premium games, but wants to "meaningfully expand the audience of our biggest franchises".
Here's what chief financial officer Frederick Duguet said in a recent investor call (thanks, RockPaperShotgun).
We've taken the time to learn from what we did last year with Hyper Scape. We're also learning with the launch we'll be making on Roller Champions, we've been learning a lot with Brawlhalla that is rapidly growing, and we think it is now the time to come with high-quality free-to-play games across all our biggest franchises, across all platforms.
From a Switch perspective the last line is one to note; Ubisoft has offered solid support for Nintendo's system, and while the hardware continues to perform so well we expect that'll continue where possible - some games, inevitably, won't be a good fit.
We're likely to see a free-to-play focus from Ubisoft in the next few years, then. Maybe it's the only way to get a new Splinter Cell game.
[source rockpapershotgun.com]
Comments 38
I don't do free to play games. Either I buy the full game devoid of microtransactions, or I don't get it at all.
Having one major free to play game is probably right. Having multiple sounds stupid.
I have major NO plans in response.
Remove "Free-To-Play" and insert "Pay-2-Win" and you've got the wording right. That's what it means.
They're essentially killing the company.
All these fat cat companies just can't help themselves, they do the maths and move straight onto developing these games which they will eventually force us all to accept the shady practices.
Disgusting. Makes me fear the future of gaming. Thankfully Nintendo themselves aren't partaking in this kind of crap too much yet, at least outside of mobile. But if that ever happens I'll probably not buy their newest console anymore, at least not right away.
I want the full game right off the bat, with maybe extras offered as DLC later down the line. Otherwise, no thank you.
Having so many games with microtransactions feels like they're selling their soul, tbh.
Well, whatever, maybe people will still be able to enjoy them. I sure as hell won't.
Mmm, not good. I like Ubisoft games as is. Not looking forward to this change.
Come on Ubisoft, Brawlhalla is overall a pretty decent game, but there is just too much pay-2-win for me to get into them.
That's why I prefer Smash, it's $60 and after that, there isn't much more to pay for other than the Fighters Pass and the dirt cheap Mii costumes. I've never really liked pay-2-win games, and honestly, I only play one game that can be considered free-to-play, and even then, that game doesn't outright need it's in-game currency to be fun.
And that's the thing, if you're gonna make a game free-to-play, don't give a massive advantage to the people willing to pay vs the people wanting a good time not spending money.
Fun fact: The top executives at many companies, including Ubisoft, come from other industries. They have no real experience with video games and are just following the money. They'd readily jump ship to a detergent company if that paid them more. Don't expect the leadership to have "making a fun game" to be one of their priorities.
No thanks, i'll stay with my pay to play Titles.
The free-to-play model isn't bad if done properly - it's when it becomes pay-2-win that's the problem and too many of these games seem to be just that. Unfortunately for players it likely it's the pay-to-win model that makes the publishers more money.
@HotGoomba It's been a (long) while since I played, but is Brawlhalla Pay-2-Win? Admittedly I didn't spend much time with it, but is there something else to buy other than new fighters?
It’s times like these that I am reminded how good we had it in the old days of gaming before greedy online practices started ruining it.
Ah well, At least I still have my RG351M! 😜
@dmcc0 you used to be able to pay to unlock characters instead of grinding for them. All of the characters were available in game for free if you put the time in.
@dmcc0 A little, not as bad as other games, but it's somewhat pay-2-win
"Ubisoft is one of the world's biggest publishers, yet has largely struggled to make a major breakthrough in the lucrative free-to-play space."
I realize that corporations are in business to make money, but videogames designed around anything but inspired passion and great, rewarding gameplay are a plague on the hobby. And games designed around business models like "Free-to-Play" are instantly ignored by gamers like myself, period. They may make money hand-over-fist from it, but not one penny of that money will be coming from me, no matter the franchise involved.
I dread that in 10yrs time every other game will be a AAA free to play rogue lite with loot boxes and you can’t own anything, you have to have a monthly subscription and always on internet connection. If that hell comes to pass then I’m out.
Already feel slightly resentful of the indie scene that has so many interesting games (to me) built as rogue lite games I sadly have to pass. There are a number of trend growing from the past decade in gaming that I loathe.
@dew12333 Say's who? The last ubisoft game I purchased was the wii release of Rayman Legends. Just stop buying their stuff.
@AtlanteanMan True words that I completely stand behind. No dime will be made from me from any of this garbage either. I really hope this isn't the future of gaming.
please can we stop using this free to play description its never ever free to play. only idiots that delude themselves claim this while paying play the game
I tune out when I hear "free-to-play". Worst game model ever.
Shrugs. It has its place just like annual franchises, DLC and movie budget AAA games. Question is how can Ubisoft leverage their IPs to take advantage?
@XBontendo I haven't bought anything from them since Zombiu so I am with you there. Of course no one has to buy into this but if a massive company like them only produces games in this way then that will likely that others will do the same.
F2P means nope to me, never got suckered into one and don't intend to regardless of what it is
Sadly the masses have been trained on mobile that F2P is the best thing ever, and the unfortunate crushing success of Genshin Impact is going to have deep, deep repercussions on the standard pricing model in gaming. I love Ubi, but these terrible ideas seem to keep multiplying over there.
@Zebetite The sad thing is Ubisoft is one of the few companies who's CEO (Yves Guillemot) is actually the company founder, and a former game dev from back in the day, not a detergent guy like most of the other companies - he's career long video games almost as long as the industry's existed.
If this is the future of video games, then the Switch Pro/Switch 2 will probably be the last console I ever purchase.
I have major free-from-Ubisoft plans.
@dew12333 I suppose it depends on the consumers. If a massive company does this and doesn't turn a profit, I imagine other companies will avoid this. It all depends on whether we as a consuner base continue to support these decisions
Just a reminder that Ubisoft allowed systemic harassment and sexual assault to go unsanctioned and unpunished at the highest levels of their corporate structure for years and years.
@NEStalgia The problem there is that he's surrounded by "detergent guys", so the end result is the same. There's also numerous allegations against Yves, but those aren't really appropriate for this website.
How about focus on skull and bones and release it. Pay to play single/mmo player games is first priority. That’s what you do not free to play non sense
Their games like Assassin's Creed Odyssey and Trials Rising are already predatory with microtransactions and they come with a price to entry. Hopefully they don't get worse with the Free to Play movement.
@Zebetite True about the surrounding executives, though he still gets final say. A lot broke there with the attempted Vivendi hostile takeover where they had to focus on gross business-first policies to bolster the coffers and thwart takeovers over what they used to be good at. Vivendi, sadly partly ruined them without ever even taking them over. Though at least they didn't get as far as the thorough gutting they did to Activision. Kotick "saved" the company.....by aligning with the worst of the worst policy,.
As for allegations, yes I'm aware. It may be true. It may not be. But I'm at the point of pretty much blanket ignoring all that stuff, because we're at the point where anyone and everyone of any fame, notoriety, position of influence or power or wealth has allegations against them. Power and wealth tend to lead to behaviors and positions that they're often true, but they just as often are revenge or money driven..... It may be true, it may not be true, but outside courts, evidence, and the involved parties, nobody actually knows which is which, and the court of public opinion just accepts accusation and opportunity as guilt in all cases. Best left ignored if not involved in the litigation.
I admit I'm guilty of playing some free-to-play games, but not of paying money on them.
If this is the direction Ubisoft wants to go, then I'm glad the only Ubigame I've bought in my life is Rayman Legends Wii U with a heavy discount.
I want to get Mario + Rabbids: Kingdom Battle and Starlink: Battle for Atlas, but now they'll be used copies or stupidly discounted.
@NEStalgia Sorry, but I have to disagree with you there. To ignore criminal or abusive behavior is to enable it. If we don't take note of unethical behavior by executives or celebrities and condemn it, they'll just keep getting away with it. Apathy is their best friend in that regard.
@Zebetite That kind of addresses my point: Criminal behavior....according to....accusations and public opinion? Plausible evidence we're not privy to as third parties?
If I declare right here and now that you're a registered pedophile, should people listen to me, shun you, and get you banned from the site because you're a criminal? By your logic: yes. But only you and I would know if the accusation is true or if I'm just making it up, or wrongly interpreting or misrepresenting some out of context event or statement. Other's shouldn't react to such a claim without knowing if it's true. Just put yourself in the other shoes, status and money notwithstanding, imagine people reacting toward you, having done no such wrong, forever, as though you were a criminal, simply because I claimed you were and made it convincing and plausible? You wouldn't be able to escape having the legacy of such a crime, as though you had done it, regardless of how honest you may really be. It would live forever in public opinion.
If we always surmise someone is always guilty of any accusation because they have status or money and could have had opportunity or motive, all we're left with is a witch hunt. And if you search for witches, you'll find plenty of them, regardless of whether such things actually exist at all.
As I said, in this case, maybe he's guilty. Maybe he's not. I don't know that. You don't know that. Nobody here knows that. That's why in the US legal system the (not always adhered to) ideal is "innocent until proven guilty" - it's easier to prove wrongdoing by evidence than to prove no wrongdoing by evidence, and penalizing the innocent because of the difficulty in "proving" they didn't do a thing they didn't actually do is unforgivable. (note I said the ideal, because the real world seldom reflects such ideals even if laws and systems are based on the concepts.) Such claims carried more weight in a time when it was a rare thing to claim. But too often people's characters are ruined by false claims for wrongful reasons without there having been sufficient proof to the claims, but simply because it was "believable enough." That doesn't mean that such claims shouldn't be investigated. It means you, I, and the commenters on Nintendo Life have no knowledge of or place in weighting those claims be they against an industry executive, or one of us here. Being "famous" shouldn't excuse crimes committed, but it also shouldn't condemn one to judgement of accusations of crimes not committed.
Then I guess I won't be buying Ubisoft games anymore. Shame, they've made some games that I really like.
I don’t mind F2P games. I like to play in bursts anyway. I have 130 hours on Fallout Shelter and probably a solid 20-30 on MK Tour. I haven’t paid a dime on either.
That said, I generally would rather just pay an upfront fee. DLC is ok as long as I feel I got a full game mostly.
Western gaming companies are trying to compete for worst decision right now, expect a real banger from EA in the near future
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