With Nintendo and Brie Larson becoming best buds recently, and with The Pokémon Company teaming up with the likes of Katy Perry and Post Malone, it perhaps comes as little shock that Nintendo of Korea has struck up a new promotional campaign with popular K-pop group, TWICE.
The girl group, which has over 10 million subscribers on YouTube and has topped the Billboard World Albums chart, has teamed up with Nintendo to create a series of promo images advertising the Switch. Posted on Nintendo's official website, these images show the band playing a variety of Switch's biggest games like Animal Crossing: New Horizons and Ring Fit Adventure.
Thankfully, the group hasn't simply been drafted in from nowhere to pretend that they enjoy playing Nintendo games. As reported by Koreaboo, members of the group revealed that they were hooked on Animal Crossing: New Horizons when it launched last year.
And hey, it looks like it's working already:
[source nintendo.co.kr, via koreaboo.com]
Comments (38)
Once wasn't enough?
There's a really dark reality behind K-pop, but I will not go into it too much. Let's just say that these performers are basically slaves. Cannot endorse this, sorry.
Reminded me of this back in the GameCube days..
Way to counter criticism that it "looked like a purse" Nintendo.
@Slowdive I think don't go into those issues at all.
A Switch advert with people I've heard of!? Well done Nintendo.
...but those girls release two albums/four singles a year, they don't have time for Animal Crossing.
@Clyde_Radcliffe Brie Larson looked so different back then!
@Lordplops Came here to make that exact comment lol
It'd be great if Nintendo partnered with Cannibal Corpse or something. Get a music video where one minute surgeons are ripping out people's organs against their will for the black market, and the next you see them playing Kirby and Animal Crossing.
@Slowdive I've heard whispers about this over the last year.
Could you recommend and Documentaries or anything like that on this subject?
"Nintendo Partners With TWICE, the Superstar K-Pop Group, in a New Switch Promotion"
There, I fixed it so it sounds correct.
@Slowdive I heard there is some fishy things going around in K pop.
Thankfully I don’t think Nintendo isn’t part of this
I saw "New Switch" in the title and my heart skipped a beat.
@Kimyonaakuma well there is something called time management. I am sure they will find time for ACNH.
Also it’s the Nintendo Switch. You can play on the go
@readyletsgo There are a lot of written articles on the internet about it, but I was made aware about it via this video essay by Jonas Čeika. It's terrible.
@Slowdive thanks! Good place to start. I know nothing about k-pop or anyone who's into it. But it seems to be huge online.
I'll give this a look.
@Slowdive Hollywood isn't that much better. Weinstein anyone?
@Slowdive is your screen name taken from the band of the same name?
Ohh fancy. I don't know who these girls are but me likey.
@Darlinfan Yes! I'm a big fan of the band.
@Sengoku The more and more I read this comment, the less and less I believe it. You can fool me once, but you can’t fool me twice. I know what’s fake and true. Now tell me, are you lying? Yes, or yes?
@Slowdive Not all, and not so much the early eras of it. The new era of it? Yeah. And the quality has gone down hill becoming mostly just more American music (by American producers.) For course the darker aspects of it have been an issue with Japanese idols for far longer, with a lot of yakuza ties, .....questionable.....use of the talent at the after hours clubs..... Ironically commentating ever so slightly into that is precisely what the censoring in TMS#FE was hiding.
@Maxz @Sengoku What you did there. I see it.
@Maxz Sorry, don't have time for K-pop. I'd rather dance the night away with my switch cause that's the only thing that makes me feel special. Still, they seem like nice girls so I hope their ad will give them a little fanfare and help them breakthrough in the west.
@NEStalgia You can’t stop me. No one can. Even I can’t stop me. I’m young and wild, man.
@Sengoku Even so, I think we agree that Nayeon is a Queen though, right?
@Megz3 not sure which one she is, but I agree.
Just like T_T!
KPOP? More like KPOOP! We joke, but KPOP is an extremely disgusting industry. It exploits artists even more than American music industries. I remember watching a documentary about the contract they make people follow, and how they have camps for like 8 year olds to see who they can manipulate into becoming a star. And the music itself is pretty much brainwashing people into being happy with their mundane, sh-tty lives. F-ck KPOP, and f-ck the keebs who worship it.
(And yes I took a few minutes out of my day to write all of that, switching between the YouTube and Safari tabs because I couldn’t find a copypasta.)
@Slowdive seriously, the industry is horrible and disgusting, but of course, KPOP fans will continue calling themselves stuff like “jungkook little baby😘” and will call anyone who criticizes the industry racist
@Maxz
I see we have a Twice Fan! So am I 😅. My all time favorite song by them is Fancy. I still sing it. That song never gets old!!!
@hakjie11 You’re not kidding, especially for the people behind the camera.
@Ryu_Niiyama lol, NL posts about american pop culture icon, neither of us has any idea what's going on. NL posts this, which is geared toward tweens, and we both know what's up and start the punnery.
We're not old. We're foreigners.
@NEStalgia sigh You can claim those labels if you want, but I have neither the inclination or the luxury.
[editing out personal information as my message has been received]
To my credit though I only know TWICE from taiko no Tatsujin. Not an actual fan of their music. Lyrics aren’t for me.
Always remember that just because you think you have views in common with someone doesn’t mean perspective and motivation behind those views are the same.
its official, twice is being added to smash
Kind of like when AKB48 promoted Smash 3DS/WiiU.
Cool cool cool.
@Ryu_Niiyama I can appreciate that perspective and I understand why that might be the lens you'd view that from, but there's more to a sense of being a part of the culture around them (or not) than ethnicity, and ethnicity isn't a magic ticket to or away from a position of "belonging" to a surrounding culture. You know that. That's not to belittle the effect ethnicity does have on one's/your experience. But different trains can all arrive at the same destination. A different path to ending up outside the surrounding culture is no more or less valid, and leads to no less or more a commonality once there.
shouldve done it with BTS
just sayin
i'm glad to see this comment section not filled with a ton of super cringe fans (or 'stans'? as they call themselves. that's not even a word!) foaming at the mouth at the mention of their idol gods.
kpop is trash. the industry is a sewer. i lived in south korea for 4 years (not a long time, but certainly longer than most and enough to form some opinions.)
it's so much of the worst of american pop culture cranked to 11. like a plastic las vegas.
they want so badly to be seen as 'cool' on the world stage it's pathetic.
there is much to like of traditional korean culture, and hopefully they hold on to that and embrace it.
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