Four years ago, Nintendo lost CEO Satoru Iwata, arguably one of the most important people in the company's long history.
Under Iwata's watchful eye, Nintendo rose to heights it had never before experienced; he oversaw the development of the DS – the company's most successful piece of hardware – and the Wii – a motion-driven home system that defied the odds and beat both Sony and Microsoft in a highly competitive marketplace.
Now, a new book has been published in Japan which digs a little deeper into what made Iwata such a special person. Titled Iwata-san, it hasn't yet been published in English, but IGN has selected excerpts for translation.
Of the quotes that have been translated, it's Shigeru Miyamoto's comments which hit home the hardest. The pair first became acquainted when Iwata was in charge of HAL Laboratory, the studio most famous for the Kirby series of games. This encounter, according to Miyamoto, established a tradition that continued right the way up to Iwata's tragic passing in 2015:
Nintendo doesn't pay for social expenses, so we had to go Dutch on the bill. That became a tradition that lasted even after he became company president and I became an executive.
As Iwata rose through the company's ranks, he would eventually become Miyamoto's boss. In other businesses, this may have fractured their friendship, but it wasn't the case here, as Miyamoto recalls:
Normally, if someone younger than yourself with fewer years of experience becomes president, it might be difficult to get along with each other, but it was never like that. It had always been obvious that he was more suited for the position (than me), so it never became a problem. I think it allowed us to naturally become true friends.
There's a story that Miyamoto and Iwata conceived the Nintendo DS in the parking lot of an Italian restaurant they regularly visited, and the former says that this collaborative relationship is something he dearly misses:
[Iwata] left many words and structures that live on in the work of our younger employees today. The only problem is that, if there is some good-for-nothing idea I come up with over the weekend, I have no one to share it with the next Monday. That I can no longer hear him say 'Oh, about that thing...' is a bit of a problem for me. It makes me sad.
The full translation by IGN also includes some comments from EarthBound creator Shigesato Itoi, who says "Monday lunches with Miyamoto must have been one of Iwata’s favourite things". Itoi also recounts a touching conversation he had with Miyamoto on the day of Iwata's funeral in 2015:
On the day of Iwata’s funeral, it rained in torrents, and Miyamoto and I were waiting around. Suddenly I decided to ask him how much chance Iwata himself had believed he had to be cured. Miyamoto responded immediately, in a very natural manner. ‘He totally believed that he would become better. He didn’t have the slightest intention to die.’ That answer made me realize just how close Miyamoto and Iwata were, and to what extent they understood each other.
We'll allow Miyamoto to have the final word on the matter, while we go and find some tissues.
To me, he was a friend more than anything. It never felt like he was my boss or that I was working under him. He never got angry; we never fought about anything.
[source uk.ign.com]
Comments 77
I miss him too. Everyone seemed to enjoy working with him a lot.
I just wish Satoru Iwata could see how succesful the Switch is right now. R.I.P...
I hope some official western publication picks up the book and translates it for the western market. I would like to buy it.
Probably the best man ever in Nintendo (Saturo Iwata).
Oh god who put onions on my desk?!?!
Genuinely touching.
Iwata was the Steve Jobs of Nintendo.
There's no joy without him, Nintendo suffered from the controversy of drifting into a different direction.
No... not again...
I wonder is Shiggy and the new head of Nintendo fight regularly?
He was one of the best people of Nintendo
Still makes me sad. I genuinely miss the chap.
I really miss Iwata. Nintendo just doesn't feel the same to me since his passing.
I really miss Iwata...
He had such a unique perspective on all the business that allowed him to create stuff like the Directs and the Iwata asks, plus he has always been portrayed as an amazing human being from these interviews.
He was a truly talented individual. The industry is less without him.
A legendary figure from the legendary Company Nintendo is.
I miss him about as much as I miss seeing Nintendo press conferences at E3 and seeing him in them. Which is, to say, A LOT.
Last time I re-watch some of the Nintendo Directs from the WiiU era and guess what... my eyes were wet.
I know that it sounds stupid but Saturo Iwata was a special man.
He carried intelligence, love, kindness and passion at so high levels that nobody is able to replace him.
@shgamer
Hiroshi Yamauchi that's THE man, made Nintendo into a video game company, and brought in people that would turn out later to be, the "best names in video games"
Saturo Iwata included.
Great story, I think its testament to his approach that Nintendos greatest success was when they catered for non-traditional gamer markets. My 80 year old grandad when he was alive bought a bloody ds for brain training
Every singles anecdote about Mr Iwata goes to show he wasn't just a great developer, gamer and/or executive, but a very nice friend and human being
I still miss this amazing person heading my favorite company
@RAMYERSELL
I don't anything about Hiroshi Yamauchi, but I also meant it just as much on a personal level, as on a career/business level.
I do know that Iwata had his ups and downs in the business field.
Has it been 4 years already?
Oh, gosh...
Already 4 years ago without Satoru Iwata. 😢
Even four years later, I still feel the loss. I remember being, like many others, being completely stunned when I heard the news - almost felt like a suckerpunch.
Not all of his decisions in the industry were top rate and there are many things that could be debated, but I don't think anyone could debate his absolute love for gaming, for making people happy (even through some misguided choices, especially in the Wii U era) and that he was a very honorable and decent man.
When we lost Iwata, we lost a true gentleman.
For me, he represented "Nintendo made", in the flesh-- The epitome of what Nintendo stood for. And he was the president? Once in a lifetime fellow. I appreciated him while he was here. Gone, but not forgotten.
Iwata was truly one of a kind. I think we could all learn something from this man. I know I have.
I am impressed that three people in the comments wrote Satoru as 'Saturo'.
@shgamer
No Prob-Lemo
Yamauchi family founded Nintendo, and Hiroshi choose Iwata to take the reins, younger family members not interested in the business, he needed someone he could trust to continue the Nintendo way and Iwata certainly did
If he were still alive, he'd be with great joy for how great his last "child", the Nintendo Switch, has gone. On the other hand, he'd be working with his baby after giving a reprimand to Game Freak (followed by Miyamoto's "table flip") and give a little help to make Sword/Shield better than what we've seen so far, like the work he did for GSC. Most probably.
That being said, few people give out vibes that make me say he or she is a genuine kind person. Iwata is one of them. Reading how his friends miss him brings sadness to me, even if I don't show much of it (I'm in the autism spectrum).
Miss Iwata but in no way do I miss him the way Miyamoto must miss him.
Everytime I watch something of iawata I get wet eyes.
The man had such an passion for all of this, im still missing him a lot.
In the world of fire and ice among eccentric game developers, Iwata was also pleasantly warm water. His greatest gift was probably getting challenging creatives together and ensuring they had comfort and space to create.
@ReaperExTenebris
I am a "core Nintendo gamer". I am in my forties now and a grandpa. I have owned every Nintendo console. I don't see anything that transpired as ruining the gaming experience for more hardcore gamers. I know there a tons of gamers who scoff at Nintendo for more kiddie-friendly games and the fact that they feel they have to have the highest quality graphics and everything to be able to fully enjoy themselves. I think Nintendo did what they saw as the best way forward for them. They were able to bring newer gamers of all ages and expanded the market. It would have been very risky for them to fight tooth and nail with Sony and Microsoft. Both of those companies are able to sell their high-end consoles at a (sometimes significant) loss. Nintendo was able to successfully trudge its own path. There are still plenty of great gaming experiences to be had on Nintendo systems, even if a game like Doom or The Witcher doesn't near measure up on Switch compared to the other versions.
Of course since I'm old, Nintendo's legacy content will always keep me invested in them (I still have my Wii-U hooked-up with hundreds of VC/eshop/Wiiware games on it and those games get as much play as any new games I play). But I have also found plenty of newer games to play on Wii/Wii U/Switch. I do agree it would be nice to be able to have all of the latest games and Nintendo franchise games all on one system, instead of needing a Switch and a PS4/Xbox One.
Also while Iwata was instrumental in expanding the market and bringing in the more casual gamers and alternative control schemes, I seem to remember he was also the main one that was hesitant to move Nintendo into the new mobile sector of gaming. He took a lot of criticism from shareholders and others in the industry and media for that.
I am a little confused, to be honest. Everyone here says how he misses Mr. Iwata and how he was the best at and for Nintendo. But at the same time, he was the one responsible for weak Nintendo hardware and so-called "waggle controls", which most people here are angry about.🤔
@MrBlacky @ReaperExTenebris
Same here, I don't want to see anyone die of cancer NEVER and I hope that this illness will always be cured soon but he was the wrong guy for his last job position in my opinion. Even people in his team disagreed with his business decisions: cheap hardware, forcing motion controls, Wii U name, confusing marketing, presenting Nintendo Direct when he can't speak English, etc.
@BlueOcean
But you have to admit the DS's (the original and the 3DS) were both excellent products. The DS is just about the most popular gaming device ever. And the 3DS simply couldn't have done much better, when you take in to consideration that smartphones took over the casual market (just look at how the Vita - somewhat unjustified - fared in comparison).
Ok, in the home console market I agree things could have been a lot better.
@ReaperExTenebris You freaking wouldn’t have the Switch today without the WiiU, and, oh yeah, The Wii! Nintendo was already losing the ‘core gamer’ battle when the Gamecube sales underwhelmed; this after the 64 underwhelmed. The Wii (and DS) unequivocally saved Nintendo. Yes the WiiU was a step back, but it was necessary growing pains to get to the awesome Switch.
The Wiiu also gave us BotW (came out on Switch first, but it’s a WiiU game).
And taking the motion control from Metroid Prime 3 is a bad idea; it helped make that one stand out from the other two, and there’s a reason a trilogy came soon after to reuse those controls: it entirely opens up the Metroid Prime games’ exploration, what, without having to worry about holding button combos down to aim and jump. That works in 2D because you can still see your enemies, but in first-person, you really beed a quicker way to look around during battle. The Wiimote completely made those games better for it.
Again, that largely is all thanks to the effort of Iwata-san during those formative diversification years.
We owe him all the respect and you are simply wrong.
@MrBlacky Did ‘weak’ hardware hold them back from delivering the 2 best 3D Mario games ever? Also one of the best uses of the ‘waggle controls’
And ‘waggle controls’ are now widely accepted in VR. In fact, where would VR be without said motion controls?
@shgamer Actually, I liked the DS (except for the ridiculous blowing controls in some games) and still use my New 3DS a lot.
Iwata-san was a wonderful person. One of the things about him, that I feel is often overlooked, was his awesome sense of humor. I'll never foget him in "Muppet" form, or doing little funny skits with Reggie and Bill. Some magic definitely left this world the day Iwata-san passed. Rest in Power big homie!
I really hope this book hits the west as well ❤️
Ouch, right in the feels! I miss seeing Iwata in Directs. His personality definitely shined through. Pretty much everything I've read about him defines him as an awesome guy.
@rdrunner1178 well said. Although I'm a Playstation first, my Nintendo-fu is kept in good shape.
Wii-U was the most consumer friendly (100% software and hardware backwards compatible with its predecessor) and the most revolutionary console to come out in some time until then, only undone by bad marketing (they should have called it Wii HD and the world would have been a different place now).
One of the greatest games this gen (BotW) would have been even greater on its original platform if they hadn't nerfed it for the likes of Switch (it not having a dedicated screen that would be your real life Sheikah Slate). And so on.
Compare him with exec from companies like EA and people wonder why EA is s***. LOL
One of the few people I miss who I never met. It's too bad he never got to see the success of the Switch. Nintendo will never be the same again. Iwata was not only insanely talented. He was a visionary.
@Antraxx777
I'm the wrong guy to complain about this, because I am not one of those, who despite motion controls. In fact, I really like them (if they are good).
@NeoNeoNeo With that I agree. Wii U has full backwards compatibility and Virtual Consoles games were very cheap if you already had them on Wii. There was also this 20 cents per game launch offer and half price for Wii games for a week. The Nintendo of today (Switch) is very stingy in comparison.
The problems with Wii U were the awful name and marketing, how Iwata presented the Wii U as a Wii peripheral and that Nintendo stopped supporting it way too soon. It is also a shame that Nintendo removed the GamePad functions on Breath of the Wild and that they never released digital GameCube games for it although Wii U fully supports GameCube digitally. If they had supported it more aggressively it would had recovered like 3DS did.
@ReaperExTenebris Your assessment of his error with Wii's casual focus is correct, however it's one he already recognized and acknowledged himself. I don't have the actual quote handy but from recollection it was something to the effect of "It was, perhaps, a mistake to focus so much on the casual audience" - from around sometime during the WiiU's signs of deeper slump. So while you're correct he made a mistake, he's already years ahead of you in pointing it out. Keep in mind Switch is mostly a product of his leadership as well. Iwata's final Nintendo console - he'd successfully countered the mistake, and we're holding the result now.
@RAMYERSELL Yamauchi was an astounding, if ruthless, businessman. He was one of the first business leaders to establish a (exclusive!) contract with the interim government post-WWII, after all, long before the Famicom. But in terms of "the game industry" he himself was very much aware he basically had no idea what works and what doesn't. It was just "product" to manage to him, which is why he specifically named Iwata his successor, he wanted someone that actually understood the development and could work with that part of the company better than he could. Iwata, Miyamoto, etc. were brought on by Yamauchi's business sense and ability to size people up for a role, but even while he was running the company, it was they, not he, that really made Nintendo "Nintendo" - he was all numbers and personnel, without much direct involvement with the products themselves.
@BlueOcean When it comes to the handhelds, Nintendo has never failed yet. The closest they came was the launch price of the 3DS which they handled smoothly. Can't fault him for GBA, DS, 3DS, Switch. For home consoles you have to look at it from the perspective of the time. Yokoi, their designer had died. Their console sales were on a continuous downward spiral in sales, and former partner Sony had just annihilated their prior arch rival, Sega two generations in a row, before finally forcing them to close (hardware) shop. VirtualBoy was a dismal failure. SNES did worse than NES. N64 did worse than SNES. GameCube was a total failure just shy of WiiU level failure. What they were doing was NOT working, and Sony was steamrolling the market. They needed to do "something" different. You don't just keep releasing iterations until they get shoved in clearance bins and burn the buyers. If they couldn't do the same thing in the same market they needed to do a different thing in a different market. Thus, Wii. And it was an unprecedented success that had even Sony trying to imitate it. They made some errors with it and could have "ate their cake and had it too", but didn't. But there's really nothing to fault there. Business-wise it was the absolute ideal choice. Market wise, they reinforced the brand, the name, and the IP. They alienated some former customer base (a shrinking customer base) and shouldn't have, it hurt them later, but they did great with what they could do. WiiU is a case study of wrong product at the wrong price at the wrong time. Some of that was self inflicted, some of that was hoping the Wii could continue despite smartphones, and some of that was probably unavoidable confluences of timing, tech, and events. I think Switch ( know you don't like it...most of us do like it ), is kind of final proof that he had his finger on the pulse of the market the whole time, and realized the errors and how to attract the right market. The marketing may not be tied to him, but the product is all him. DQXI was signed on with him. He knew what audience this was going to attract - and he was spot on!
@ReaperExTenebris One could wonder about any product and wonder if it could have done even better than the success it has. Maybe the iPhone could have been an even bigger success and marginalized Android if it were just a slightly different product.
But from a TOTAL perspective, not just "what would be the coolest product to own and thus would sell the most", it's hard to imagine anything better than Switch. The core business needs that needed to be addressed were the fact that they were the only games company managing two distinct platforms and ecosystems (aside from Sony, but Sony already repeatedly showed inability to manage both as well, even with a larger budget), while splitting their development teams, and franchise entries between them, simultaneous with being the largest publisher on their own platforms (and one of the biggest publishers overall) combined with slumping hardware sales, the collision of smartphones eroding their mobile platform base, and a distinct schism of their core domestic market and international market having starkly different preferences between platform format (handheld in Japan, console abroad.)
Switch represents the most powerful hardware of the time capable of bridging all of those problems into a cohesive whole, AND hit a price point they needed in their market space, without raising risk or cost excessively, and ensuring the ability to supply a steady stream of software content for it.
Any other solution would have solved one problem while creating or worsening an existing one. When taken in a whole context, Switch miraculously threads the needle through all the internal and external problems they were facing into a very successful whole. If WiiU is a study in the wrong product at the wrong price at the wrong time, Switch is a study of the right product at the right price at the right time, regardless of if "it could have been better."
@ReaperExTenebris I agree.
I stopped caring about Nintendo as a company after Iwata. Sure I love their IP, but now the company itself is just another business, especially as their mobile monetizing becomes increasingly aggressive, something Iwata couldn’t stomach.
@ReaperExTenebris @NEStalgia After Wii U, Nintendo stopped releasing home and handheld consoles like they have always done. They described Switch as an hybrid console and the marketing focused on the hybrid features. Sales of Switch are good but not as good as 3DS and now with Switch Lite they might focus on handheld consoles exclusively henceforth. The hybrid console was just an experiment, that's why they were so obsessed with surveys asking Switch owners if they play in handheld or docked mode.
I did not know he passed away until this year.
That hit me.
It is not the same without Iwata-san. Like many of you, I miss him dearly.
I find it a bit disrespectful towards the actual loved ones of Iwata, to state publicly how random gamers 'miss him' and admit to crying for his death.
You didn't know him, you liked his carefully curated corporate persona. That's fine, but going around pretending you're actually grieving over someone you never even looked in the eye is not, and pretty absurd as well.
It reminds me of the creepy and blind devotion to Michael Jackson that still goes on.
Nintendo really is a special company. Reading this makes me sad and happy at the same time.
@Zyph And why did you suddenly feel compelled to chop them?
@ReaperExTenebris Actually, I agree completely. It would be smarter to become a third party developer and release their games on all platforms. They would become one of the best-selling independent developers in the world and they could publish their own games on all platforms even if they still had the Switch or its successor as a handheld device, especially now that Sony and Microsoft don't have one.
Gosh, only 4 years. It feels much longer. I really hope Furukawa does not take Nintendo in the wrong direction.
@Baaart I think the point is, as far as we know, and as far as anyone that knew him has said, the man we saw publicly is simply who he was. He was a very genuine, humble person without a fake persona for public life. He was just himself.
@ReaperExTenebris To be fair, the home market of Japan alone justifies a focus on handhelds - the market is basically entirely removed from home consoles, and is Nintendo's strongest market. It makes sens to cater to that market as well as similar players elsewhere. Also @BlueOcean Iwata had referred to "NX" as possibly a family of systems with a common OS. I think the idea of a "hybrid" and a "handheld" (maybe or maybe not a "home only" model in the future) was always in the plans, or at least potential plans depending on market trends and interest. It makes the most sense to have scalability in design for different form factors. In fact I and others expected, and said here, the Lite would exist (we called it the Mini) back before the full Switch was launched. I don't think it invalidates the hybrid platform at all, but reinforces it, especially as miniaturization is making more and more tech mobile, outside of gaming.
He was certainly a nice guy, but I can't help but notice that Nintendo returned to the top of its game after he passed away. I think having a president who's a bit more cutthroat has been good for Nintendo.
@ReaperExTenebris true but it would be much to dangerous to put all their eggs in one basket in an instable industry. Better to keep a for in both doors, and with switch it proves there's a market to do just that, whole not ceding ground on handheld and not leaving console. Plus it keeps mobile/streaming to either side. Handheld only is such high risk when games are their only main business.
Why the **** did he have to die. He did not deserve it. Not one ******* bit.
@NEStalgia I have to disagree this time and repeat my last comment.
@BlueOcean survey results showed about 50/50. The MAIN point of the hybrid, in iwata's own words is balancing Japan's handheld preference, and the West's console preference. One product to serve two markets plus a unique feature for so markets. They're not abandoning the hybrid. Not sure why suddenly people think the lite means they are. The lite was an inevitable product we expected 3 years ago! Ask @rjejr ... He keeps the official nl scrap book
@BlueOcean
“Sales of Switch are good but not as good as 3DS”
This is flat out incorrect, 2 years and (aprox.) one month after being released for both, the Switch sold over 3 million more than the 3DS (in total worldwide sales) in the same (aprox.) time in its life.
No one could've done better as president than Mr. Iwata IMO. I wish we'd create a time hole (Mario & Luigi: Partners in Time reference) to travel back and catch a cure for his cancer so that he would fully recover and live to see the future. Sadly, time machines do not exist in some form. Mr. Iwata, you are tremendous for your time as president of Nintendo. I wish I would've met you for the first time.
He truly seemed to be the best combination of sharp, bold, and benevolent.
I like what Ash Paulsen said once, "He's like that uncle that you never met, but he keeps sending you gifts every year for your birthday".
It's true. And it hurts. Great to have had that man for nearly half my life.
@NEStalgia
It doesn't surprise me that people are surprised anymore.
It doesn't shock me that people are shocked anymore.
It doesn't anger me that people are angry all the time anymore.
not Maya Angelou
I miss Mr. Iwata too. He was a good person and great president of Nintendo. I enjoyed some of the directs he did with Reggie like some of those comical reliefs! 😵
But it was fun having him as part of Nintendo. Though I think we will always have him apart of Nintendo for many generations.
Here's to Iwata-san!
@NEStalgia
Theres nothing you can tell me about Yamauchi-San been a loyal Nintendo supporter since 85 know them inside out, the guy was a god, your right in what you say where I'll differ is without him the others can't flourish and as you said "ruthless" zelda/etc might no be the game/s it was, with him (paraphrasing) saying to Miyamoto "is that it, is that the best you can do, go away and come back with something better" LOL
orchestra needs its composer, racing drivers needs it team principal, sportspeople need their coaches, and Nintendo would not be a video game company (the only one left) without Hiroshi Yamauchi
THE QUINTESSENTIAL LINCHPIN
Iwata was a legend who can never be replaced.
@RAMYERSELL What's interesting about his reaction to Miyamoto's work was, though, that he was pretty honest about not really understanding games, seeing the appeal of games, or understanding the process. So on what grounds was he even rejecting that work? Or was it just a business tactic to get an improvement without knowing if it was in need of improvement?
Technically I would say Arakawa was a lot more influential on the actual content than Yamauchi himself was. Though he did keep the workplace free of the (Yakuza-related? ) politics of Sega and Konami...which went a long way back then towards a stable productive environment I'd love to see someone track him down for an interview of the old days.
Too bad Iwata's legacy ends with a massive commercial failure of a product that didn't even sell millions of systems. The Wii U was Iwata's last thing, and it was a horribly massive failure that didn't even reach 1 million households. Shame too, because had it sold like 10 or 15 million systems, it could have very easily pushed 100 million games, and game sales are where the money is. Oh, well, it didn't, so Iwata's legacy ends in massive failure. RIP Iwata.
@gamefreak77
I'm pretty sure it did end up selling around 14 million units according to Nintendo's own "books".
@gamefreak77 Ummm the Wii U although a commercial failure actually sold between 10 and 15 million units, around 13 million actually......I’m not sure why you think that it “didn’t even reach 1 million households”.......he deserves enormous respect for this mans legacy is unparalleled in the world of gaming 😊 He saved the company his was allowed the odd mis-step. RIP Iwata.
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