It's been a crazy week in the world of themed cereals, as rumours of a Super Mario Cereal with an amiibo box turned out to be true - though it's only confirmed for the US. It brings to mind Nintendo's pomp in the late '80s and early '90s when it dominated popular culture and breakfasts alike.
Nintendo has now finally confirmed the details on the cereal. Every box will indeed serve as an 'amiibo', as you'll be able to scan it to receive coins or a heart in Super Mario Odyssey. It'll launch on 11th December in the US as a "limited-edition cereal box" - yep, we can look forward to lines of people desperate to get hold of cereal as a collectable.
Below are some glamorous official shots along with some PR fluff that was a little too silly to ignore.
With Super Mario™ Cereal, Nintendo and Kellogg’s® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey™ box art, each Super Mario Cereal box functions as an amiibo™ accessory, making breakfast a more playful experience.
This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch™ system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.
“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”
Just how fun can breakfast be? We'll soon find out!
Weary old cynicism aside, we hope that Nintendo and Kellogg's get a decent amount of stock into stores so that fans can pick up a box and try it out. We'd hate for it to become another under-supplied release that causes a lot of disappointment.
Are any of you US cereal munchers planning to pick up a box?
Comments (75)
Will definitely pick up a couple boxes. One to use/eat and one to save. Will make for a good Christmas morning breakfast surprise I'm sure!
Imagine the line up for this damn cereal.
Also is it going to cost as much as an amiibo or as much as a regular box of cereal
Nintendo: Milking their IP's since 1989
Pssst....
You can cheating by bring your Switch in the Shop, scan the code silently, got Amiibo notification without buying the box.
Eh... Opppsie. That was a Dirty way to scan Amiibo.
@Radbot42 I imagine it'll be relatively pricey cereal, but it shouldn't really cost as much as an amiibo. The actual NFC tech in an amiibo is very, very cheap, what you're paying for with the normal range is the figure / game content.
@Radbot42
Considering a pack of Animal Crossing Amiibo cards was roughly $4.99, cheaper than it's figurine counterpart, I can see this cereal box Amiibo being standard price.
Also, do people eat a bowl that full of cereal in the morning? Crikey, I could never stomach all that early in the day.
To be fair, I only have a glass of orange juice and an espresso for breakfast every day, which isn't very healthy or sensible.
Can't wait, gonna enjoy the hell out of this. It's awesome to see Nintendo flexing their muscles again.
Now we wait for some cool artist to make this box into origami and paint it into an amazing looking cardboard Amiibo........Its gonna happen
@ThomasBW84 Lol I can eat a bowl of cereal 3 times that size.
So who wants to guess how much the scalpers are going to be selling these at? $100, $200, $300.
@redd214 And one to rule them all? .... Sorry, I'll see myself out
And another missing product from uk stores
Better to eat the cereal and keep the empty box no? Keeping food for many years in the box is kind of scary. #arachnophobia
@ThomasBW84 Also we'll never see these in the UK, way too much sugar in them.
UK is jealous.
@Tasuki Did we even see that happening with Star Wars cereals?
Hmm, maybe I'm missing why this is surprising (at least for cereal eaters in America). xD
Kellogg's has done this previously with Dora the Explorer and Frozen cereal. (Same cereal like pieces with marshmallows). Probably even other franchises as well since I'm not always shopping down the cereal aisle. It's just a nice collaboration.
I just want to eat the cereal
I hope I can find a box.
Okay, my speculation about the Amiibo contents :
1. It will unlock Cereal Kingdom.
2. The Cereals will be a Mario Power Up.
3. Unlock a Bowl of cereal with Milk.
4. Yoshi as playable character.
For whoever eat that cereal, don't be surprised if you suddenly Powered Up like Mario.
Get ready to see this on eBay $80
@Anti-Matter they've already said all it does is unlock a heart or coins.
@ThomasBW84 You should eat some actual food in the morning dude lol. Most important meal of the day.
A+ title.
@WaveBoy That's not the only cereal that they should bring back. This 1982 beauty needs a remaster:
Pity the amiibo function isnt to unlock cereal mascot outfits like Tony the Tiger or whatever else US Kellogg’s has as mascots (We have our own in the UK. XD)
Nin-ten-do... It's For Breakfast!
Where will this be sold? Most grocery stores, or certain chains?
I wonder how/if this will function in Smash Bros
Everybody make sure to check your box before buying, I'm expecting a lot of square shaped holes to be cut out of them while they are still on the shelves as Nintendo basically gave instructions on the back to do just that.
I was just food shopping looking for these, couldn't find any, but they did have a lot of Honey Combs and Alpha Bits from Post. Funny how Ntineod has deals in place with both cereal companies, good for them.
From a few weeks ago at Target. Alpha Bits has the same ad.
@ThomasBW84 "I only have a glass of orange juice and an espresso for breakfast every day, which isn't very healthy or sensible."
You should forego the OJ for a 2nd espresso, that will get ya going.
@ThomasBW84 You eat the ostrich from Donkey Kong Country every morning?
@rjejr Two ostriches is waaaay too much for breakfast.
I'll see myself out...
I'm buying a box for sure, but only if I happen to see one on the shelf. After hearing that the box will only provide coins or hearts is a little disappointing. It would have been cool if the player would have been treated to Mario eating a bowl of cereal!
@ThomasBW84
What the hell kind of breakfast is that? How do you work your day??
For the past three days, I've been having three fried eggs and half a plate of duck from Thanksgiving. Now that's a breakfast.
@GC-161 Donkey Kong & Pac-Man cereal were pure rocket fuel.
It WAS true...
Where's my Zelda cereal?!
@ThomasBW84 Depending on the cereal, I have and can. And more than one. While I don't eat these kind of sugary cereals any longer, I could demolish a box of Boo Berry if it was a good morning or day.
I still think that not calling them Mari-Os was a missed opportunity. XD
@GC-161 I remember that Zelda cereal being some of the best tasting fruit based cereal I ever ate. And the only other cereal that I distinctly remember tasting just about the same was this:
https://cdn-jpg1.thedailymeal.com/sites/default/files/styles/tdm_slideshow_large/public/tdm_slides/296062.jpg?itok=Q1EqWMcE
Although it seems both were made by Ralston Foods. So that would explain it
Yaaay! Now not only can I play Mario on the toilet, I can also eat a bowl of cer....wait, uh, nevermind.
It's cool but disappointed that it's Mario Odyssey cereal, would of been better as Nintendo cereal or just plain Mario cereal... As much as I love Mario and Odyssey it did fall short of what I wanted, I gave the game a 8/10
Sadly banned in the UK due to american ingredients being full of GM and E numbers.
Guess I need to get new toothbrushes for the kids. I don't want this junk sticking to their teeth but I don't want to deny them the excitement.
I'll be in line starting on the 10th so I can be there for the midnight opening.
@ThomasBW84
I'm with you. Give me my caffeine and another chemical that shall be nameless, tho legal, and I'm good to go.
I can't abide food in the morning.
Nice!
I've never done online grocery shopping before but this seems like the perfect time to test the waters. Curbside service, wahoo~
@ThomasBW84
Breakfast is my favorite meal. Not too big on cereal. But 3 egss and 2 slices of banana cinnamon PB wheat toast are my go to.
Berry buckle is one of my favorites, along with waffles, and pancakes and who knows what all else.
When I eat cereal, I eat the real stuff, preferably with yoghurt. The milk with suger-y candy looks disgusting TBH!
@10-zx Fried eggs in the morning? No thank you! I don't even eat before 11am, and usually not until noon.
@GC-161 Here we have rare talking link
@rjejr
I haven't seen alpha-bits cereal in forever.
@Anti-Matter I can;t tell if you were joking or not but I doubt they would lock that much content behind a cereal box
@ThomasBW84 I only have an expresso for breakfast. I know I shouldn’t
@Octane
Amateur. I usually start eating breakfast at 1 to 2 PM.
There are some rare days on weekends where there's no 'breakfast' until 6 PM. Welcome to my family.
@YorkshireNed
Deny them the excitement.
I never had any and I turned out fine.
How long until Zelda: Breakfast of the Wild?
My body is ready.
Just got my pre-order in!
Didn't Iwata say amiibo would be used in meaningful ways and not be a cash grab to consumers? I'm paraphrasing but still
Can’t wait to find this in the grocery store, and by “grocery store” I mean eBay.
Oh God, this is the first thing in eleven years that has me tempted to forget about my Celiac Disease and just eat it... but I get very, very sick when I eat gluten so I will have to just collect the box and not eat the cereal.
Have to try this. I've had all the other Nintendo cereals released in the US, it's like a celebration of Nintendo success that you can eat.
So far, the Donkey Kong cereal I think tasted best... maybe. Actually, I think I just liked that they were little barrels.
Doing the Lucky Charms thing with 'shrooms and question blocks is a great idea, too.
Excellent headline, the cereal looks like cardboard though.
@Tempestryke Neither had I, it was kind of disorienting, I had to take a second look to make sure I was seeing it right. I'm a Frosted Flakes guy myself. Nintendo needs to make a platformer w/ Tony the Tiger.
"Which character trait best describes Mario?"
D) Naughty.
#mariosnipples
This actually looks great in a nasty 80's edible cardboard sort of way. The box for the 80's version was cooler with the Mario/Zelda split....I loved that cereal....it was expensive though I didn't get it often.
Of course all cereal tastes like Puppy Chow, so at this point, whatevs.
Besides, I haven't pre-ordered. Wonder when restock will happen? I bet Kroger's wont sell it. It's WiiU cereal all over again!
@rjejr
I might have to go looking for some. I like Kix, Cap'n Crunch, Special K and Frosted Flakes.
That could be a decent little platformer. He beats up baddies, eats frosted flakes for health and saves the cereal factory or something. Corporate tie in games aren't necessarily terrible.
@NEStalgia
What do you mean tastes like puppy chow? 0_0
@Tempestryke "and saves the cereal factory or something"
KelloggWorld: Tony's Odyssey Up Battle Creek
@rjejr
That's a good title.
@k8sMum Hey Mum, I was just thinking about you the other day, it dawned on me that there are no women on PS, and I realized that I hadn't seen ya on here in awhile.
Funny thing, your last post to me was also caffeine related - "Have another cup of coffee and let the caffeine get the old brain going." I'm sensing a theme.
Hope all is well. December first and I spent 2 hours raking leaves today, 'tis the season.
@GC-161 Milking? I see what you did there.
Now bring back Poke'mon cereal, Nintendo!
Now, where's my Donkey Kong Country Banana Flavored cereal, my Strawberry Kix Knockoff Kirby cereal with Marshmallow power-ups, and Splatoon Mixed Berry Paint Splat cereal?
@NTELLIGENTMAN Well its in the headline, after all.
Or somewhere near it.
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