Better together

Nintendo has published a trio of Switch commercials for the Japanese market which focus on promoting what makes the console so unique when compared to its rivals.

The adverts show off the system's biggest selling point - the fact that it can docked with your TV as well as used as a portable device - but attention is also given to the versatility of the Joy-Con controllers and the intrinsic appeal of effortless local multiplayer.

The ability to take the console with you is big selling point when compared to the likes of the PS4 and Xbox One, and these commercials do a good job of promoting that; the ability to take your system with you wherever you happen to go that day and challenge people to competitive gaming sessions could be the element which really captures the imagination of the mainstream market, so it's good to see Nintendo hitting that marketing beat so effectively here.

Perhaps you feel differently, and think that the commercials don't do enough? Let us know by posting a comment.