Nintendo UK Marketing Boss Shelly Pearce Leaves After 17 Years

As it so frequently feels like Nintendo doesn't actually have a UK marketing department, this can be no bad thing.

With the way nintendo's uk marketing has been going recently I feel sorry for anki europe.

LOL, Nintendo had a 'Marketing' manager???

she's the reason why Nintendo has so little marketing in the UK?

Oh she's the reason why Nintendo's doing so bad over there.

Huh, I didn't even know UK Nintendo had marketing. Musn't have been very good at her job then!

What marketing?

I wish her well in the future but this is probably a part of the reshuffling going on. Splatoon has had tv advertising and i've seen it three times in the pas week which can only be a good thing. Hopefully whoever replaces her will shake things up as they need to badly.

17 years is a long time to keep someone that did nothing.

Lol, this is the ONE article where everyone has the same reaction & opinion;)

perhaps she had to fall on the sword. Makes you wonder why there was such a lack of Marketing the Wii U, when the DS and Wii were marketed better

@MightyKrypto lol I just wanted to write the same thing..11 comments, all 11 negative.

Hang on there was a UK division for Nintendo? And they had a marketing team? Where was it based, a single bedroom apartment?

I remember reading about her in the old NGamer Magazine. I didn't know she was still with Nintendo up to this point.

I wish her luck.

Basically she was being paid money for nothing at Nintendo - she can go and sink another ship now. Nintendo Uk is a joke.

Slow news day, who cares ?

@liveswired
Better club Nintendo awards.

Did she leave? or was she pushed for being absolutely ineffectual and damned useless at promoting and marketing anything remotely to do with Nintendo????

Loving the comments!! None of us know what budgets or tools anyone is given inside Nintendo. Let's also remember in those 18 years we also saw one of the peak periods with Wii and DS.

@Andyjm I was about to bring up budgeting, staffing, that sort of stuff. If the lads in Kyoto don't give them anything to work with—and I don't know if that's the case or not—then there isn't much to be done.

Marketing is all about momentum, after all. Nintendo hasn't had that momentum in the UK for some time, it seems.

Shelly, nooo!

Okay, I will not pretend this is as dramatic as when Perrin Kaplan left.

Must have been a shortage of applicants for the Anki job:

"So, tell me, what do you do in your current role?"

"I'm responsible for marketing the Wii U"

"The what?"

Ok, so maybe a little harsh, but as the book "Console Wars" has taught us, one can be creative and successful in marketing with both budgetary and Japanese HQ restrictions.

@vineleaf @binaryfragger

I don't usually comment much but the negativity based on such little information was winding me up and reminding me about the bad side of the Internet. It could just as easily be Shelly leaving out of frustration at Nintendo!

Anyway, hopefully the change will be good for all parties.

I think I remember her from the N64 Magazine days?

@Viagro

Then perhaps you remember GOSEN.

Came here to post something witty but everyone's pretty much covered everything

That photo is too close.

Nintendo has marketing over here......who knew.

Need someone fresh on the job. I heard Blatter is up for hiring...

@andrea987 With Blatter running the show, the only way to get amiibo would be to slip some high-denomination bills to the right people. For the love of the game, of course.

"WELCOME TO NINTENDO UK WE MARKET NINTENDO PRODUCTS IN THE UK I THINK"

Hopefully the new guy will fix our amiibo situation.

@edhe Omg, yes! Haha. I miss those days. Remember Worldy Bloke? And did you know Tim Weaver is now a bestselling author?

I guess Nintendo Life is my current day N64/NGC magazine... Just without the sense of humour.

@MightyKrypto Ikr Nintendos marketing is pretty bad.

@Viagro

Yes! But I don't own those copies any more - I had a clearout a few years back, which I regret.

I've still got all the DVDs they packaged with the magazine, plus a few copies of NGC and NGamer - including the final issue.

I adored that magazine.

If I ever win the lottery, I'd definitely consider buying the lot from N64 #1 (my first was #27 I think - the Hybrid Heaven issue) and a giant cabinet to house them in.

Allthough I wonder if they may find their way online like Super Play did.

EDIT Did a quick search - wallow in those memories:
http://www.outofprintarchive.com/catalogue/n64magazine.html

(Nintendolife did a article about Super Play being archived in such a way, which can be found on the same website)

Good riddance, the UK Nintendo marketing situation is dire! Whoever replaces her could literally do no worse!!!

@drkdtvngr - +1 Like Yeah

And Ill even throw in an "I'd hit that" for old times sake.

I rarely see any Nintendo marketing in the UK. There's lots of Xbox adverts, and a fair few Playstation adverts, but Nintendo has been lacking with their marketing.

IDK anything about this person, but all I know UK almost passed an r-tarded law that makes it impossible for men to flirt with women outside or even talk with them at all.
So unless I know her stance on bs like that, I could careless about her next moves.

The way I see it, she just hung on to Nintendo for the past 17 years and all we know she could be an man/boy hater and careless about the fans or the people whom she works with.

Anki apparently is an computer programming company that makes GPS devices as well as Hobby RC cars??? or Indoor car racing??? and has been around since 1984.

Chances are you have probably purchased one of their GPS devices or the GPS device is built inside of an vehicle ( un-wanting or unknowingly ). What does this mean?

IDK, I do not care she is no concern to me or you. Maybe you folks in the EU and all but not me. Reggie is our man.

Criticism of UK marketing is probably fair enough, but these comments... wow

@RegalSin

Are you perhaps thinking of Former NOA executive Cammie "Why couldn't I have a daughter instead of a son" Dunaway.

But you'll have to tell me about this law prohibiting men from flirting with women (do you mean it is almost passed or had been almost passed?) - I've never heard anything about that.

I don't believe that actually happened.

Basically now all the old guard is gone. People today no understand how much is dramatically changed the big N by 2002 until now. The new clowns leading now done all they can for bring that dream team to disaster but all change and all finish, the n64 was the top of the quality never the industry seen before, the playstat. Generical no passionate people started the crash and the new clowns completed the disaster in 13 years of raping THE N selling all the best teams and follow the mind of a people of HAL laboratories. Adios my lovely big N

It looks like the consensus is that the UK does not have marketing efforts for the Nintendo brand. It feels the same way in the United States. http://5starblog.com/tag/nintendo/

@benptooey totally agee!

Lets hope she is replaced by someone who can actually DO THE JOB...

Talking about Nintendo UK marketing in general, they need to increase the number of ads they put on TV. And, when they do put ads on, they should be more than 10 seconds long.

Now, compare an American Nintendo Direct to a European one. The American one is clearly more flashy and fun, while the European one just has a white background with Shibata/Somebody else talking. And, while Nintendo UK's ads don't "directly" (see what I did there) reflect their directs, it still gives you an idea of how unimaginative the ads are (not saying UK directs are bad or anything-just less flashy than the NA ones).

tl;dr Nintendo need to up their game and make their advertising more imaginative.

@Sakuraichu What the HECK is a Mario??!

A few thoughts for you - marketing isn't just spending a million pounds on TV ads. Also remember the UK office is a branch of Nintendo Europe, and a lot of the assets / strategy is fed down from there.

Seriously people? I know the Nintendo's marketing in the UK hasn't been very good, but that doesn't justify some of the comments I have seen on here. If you don't understand the inner workings of Nintendo's UK department, I don't see how you can criticize. I can guarantee you that this isn't all Shelly Pearce's fault. I know that without a doubt.